Groundwork

Real estate · County · Georgia

Mortgage brokers and lenders in Newton County, GA

Competitor counts, household spending and official business counts for mortgage brokers and lenders in Newton County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #76 of 887 scored counties
#3 of 43 scored counties in Georgia

Listings
10
5 chain locations (50%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$614.5M
On rent and homeowner costs · $14,913 a household
Housing spending per listing (U.S. = 100)
157
57% above the U.S.
Listings per 10k households
2.4
44% below the U.S.
Population, 2025
125,583
+11.2% since 2020

See the mortgage brokers and lenders around any address in Newton County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for mortgage brokers and lenders in Newton County is 74 (upper middle), #76 of 887 scored counties and #3 of 43 scored counties in Georgia. That puts it in the top 10% of counties for mortgage brokers and lenders.

Household spending on rent and homeowner costs in Newton County comes to about $614.5M a year: $14,913 per household, 10% below the U.S. average. Housing spending per office is 57% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

There are 10 mortgage brokers and lenders on map listings in Newton County as of September 2026. Chain locations make up 50% of them, against 21% across the U.S. That is 2.4 per 10,000 households, 44% below the U.S. rate of 4.3.

The official count of businesses with payroll classed as mortgage brokers and real estate lenders in Newton County was 4 in 2023. That is one for every 10,301 households, against one for every 4,897 across the U.S. Population estimates put the population change in Newton County from 2020 to 2025 at +11.2%, faster than the U.S. (+3.1%).

How Newton County compares

The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Newton County, GA compared with Georgia and the U.S.
MeasureNewton CountyGeorgiaU.S.
Listings per 10k households2.43.94.3
Housing spending per listing (U.S. = 100)157102100
Households per official establishment10,3014,6194,897
Official establishment growth, 2019–2023n/a+8.0%+9.5%
Population growth, 2020–2025+11.2%+5.3%+3.1%
Spending per household on rent and homeowner costs$14,913$15,525$16,661
Median household income$77,179$77,353$80,734
Groundwork market score7449

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
5
Annual payroll, 2023
$282K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
105 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Newton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Newton County

Population, 2025 estimate
125,583+11.2% since 2020
Households
41,203
Median age
37.1
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
274 sq. mi.
People per square mile
432
Median household income
$77,179+37.1% vs. 2015–2019, before inflation
Average household income
$93,574
Median home value
$265,000
Jobs located here
26,349
Daytime population
91,909Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Newton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Mortgage brokers and lenders across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for mortgage brokers and lenders, numbered among those based in Georgia, with Newton County marked.

Top counties in Georgia

Counties in Georgia ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Paulding County, GA9050.8510+12.7%#3 of 887
2Bryan County, GA7753.0145+15.6%#55 of 887
3Newton County, GA74102.4157+11.2%#76 of 887
4Cherokee County, GA68313.1147+11.6%#138 of 887
5Spalding County, GA6751.9188+4.9%#145 of 887
6Floyd County, GA6651.4271+2.8%#157 of 887
7Douglas County, GA65132.5159+6.6%#166 of 887
8Gordon County, GA6552.3157+6.9%#167 of 887
9Oconee County, GA6574.7103+6.9%#177 of 887
10Clayton County, GA6480.8464−0.6%#178 of 887

Other business types in Newton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Newton County, GA?

As of September 2026, map listings count 10 mortgage brokers and lenders in Newton County. 5 of them (50%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in Newton County, GA spend on rent and homeowner costs?

About $614.5M a year, or $14,913 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). For the 10 mortgage brokers and lenders on map listings, housing spending per office is 57% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 41,203 households in Newton County and national spending patterns by income.

How does Newton County, GA compare with the U.S. for mortgage brokers and lenders?

Newton County has 2.4 mortgage brokers and lenders per 10,000 households, 44% below the U.S. rate of 4.3. The index of housing spending per office is 157, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Newton County would have about 16, against 10 on map listings. There is one business with payroll in the industry for every 10,301 households, against one for every 4,897 across the U.S.

How fast is Newton County, GA growing?

Population estimates put Newton County at 125,583 people in 2025, up 11.2% since 2020, faster than the U.S. (+3.1%). It has 41,203 households. Median household income in Newton County is $77,179, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newton County scores 74 for mortgage brokers and lenders (upper middle), #76 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Newton County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Newton County

Screening a site or an acquisition in Newton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.