Groundwork

Real estate · County · Georgia

Mortgage brokers and lenders in Henry County, GA

Competitor counts, household spending and official business counts for mortgage brokers and lenders in Henry County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #513 of 887 scored counties
#28 of 43 scored counties in Georgia

Listings
40
10 chain locations (25%)
Official establishments
22
Businesses with payroll, 2023
Household spending a year
$1.4B
On rent and homeowner costs · $15,752 a household
Housing spending per listing (U.S. = 100)
87
13% below the U.S.
Listings per 10k households
4.6
7% above the U.S.
Population, 2025
264,922
+9.5% since 2020

See the mortgage brokers and lenders around any address in Henry County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 40 mortgage brokers and lenders in Henry County. Of those, 10 are chain locations, or 25%, against 21% across the U.S. Per 10,000 households, that is 4.6, 7% above the U.S. rate of 4.3.

At $15,752 per household (5% below the U.S. average), households in Henry County spend about $1.4B a year on rent and homeowner costs. Housing spending per office is 13% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

Official counts show 22 businesses with payroll classed as mortgage brokers and real estate lenders in Henry County in 2023. That is one for every 3,941 households, against one for every 4,897 across the U.S.

Population estimates put the population change in Henry County from 2020 to 2025 at +9.5%, faster than the U.S. (+3.1%). For mortgage brokers and lenders, Henry County has a Groundwork market score of 46 (lower middle): #513 of 887 scored counties and #28 of 43 scored counties in Georgia.

How Henry County compares

The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Henry County, GA compared with Georgia and the U.S.
MeasureHenry CountyGeorgiaU.S.
Listings per 10k households4.63.94.3
Housing spending per listing (U.S. = 100)87102100
Households per official establishment3,9414,6194,897
Official establishment growth, 2019–2023n/a+8.0%+9.5%
Population growth, 2020–2025+9.5%+5.3%+3.1%
Spending per household on rent and homeowner costs$15,752$15,525$16,661
Median household income$83,146$77,353$80,734
Groundwork market score4649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 22
Employees, 2023
109
Annual payroll, 2023
$10.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
4010 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Henry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Henry County

Population, 2025 estimate
264,922+9.5% since 2020
Households
86,704
Median age
37.8
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
319 sq. mi.
People per square mile
784
Median household income
$83,146+16.6% vs. 2015–2019, before inflation
Average household income
$102,952
Median home value
$313,900
Jobs located here
77,563
Daytime population
212,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Henry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for mortgage brokers and lenders, numbered among those based in Georgia, with Henry County marked.

Top counties in Georgia

Counties in Georgia ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Paulding County, GA9050.8510+12.7%#3 of 887
2Bryan County, GA7753.0145+15.6%#55 of 887
3Newton County, GA74102.4157+11.2%#76 of 887
4Cherokee County, GA68313.1147+11.6%#138 of 887
5Spalding County, GA6751.9188+4.9%#145 of 887
6Floyd County, GA6651.4271+2.8%#157 of 887
7Douglas County, GA65132.5159+6.6%#166 of 887
8Gordon County, GA6552.3157+6.9%#167 of 887
9Oconee County, GA6574.7103+6.9%#177 of 887
10Clayton County, GA6480.8464−0.6%#178 of 887
28Henry County, GA46404.687+9.5%#513 of 887

Other business types in Henry County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Henry County, GA?

There are 40 mortgage brokers and lenders on map listings in Henry County as of September 2026. 10 of them (25%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 22 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in Henry County, GA spend on rent and homeowner costs?

About $1.4B a year, or $15,752 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). For the 40 mortgage brokers and lenders on map listings, housing spending per office is 13% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 86,704 households in Henry County and national spending patterns by income.

How does Henry County, GA compare with the U.S. for mortgage brokers and lenders?

Henry County has 4.6 mortgage brokers and lenders per 10,000 households, 7% above the U.S. rate of 4.3. The index of housing spending per office is 87, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Henry County would have about 35, against 40 on map listings. There is one business with payroll in the industry for every 3,941 households, against one for every 4,897 across the U.S.

How fast is Henry County, GA growing?

Population estimates put Henry County at 264,922 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 86,704 households. The median household income in Henry County is $83,146 a year, 3% above the U.S. median of $80,734. That rose 16.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henry County scores 46 for mortgage brokers and lenders (lower middle), #513 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Henry County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Henry County

Screening a site or an acquisition in Henry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.