Beauty and personal care · County · Hawaii
Hair salons in Honolulu County, HI
Competitor counts, household spending and official business counts for hair salons in Honolulu County, HI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #716 of 2,339 scored counties
#2 of 4 scored counties in Hawaii
- Listings
- 603
- 106 chain locations (18%)
- Official establishments
- 237
- −4.8% since 2019
- Household spending a year
- $398.1M
- On personal care products and services · $1,175 a household
- Spending per listing
- $660K
- 53% above the U.S.
- Listings per 10k households
- 17.8
- 24% below the U.S.
- Population, 2025
- 988,703
- −2.3% since 2020
See the hair salons around any address in Honolulu County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 603 hair salons in Honolulu County. Of those, 106 are chain locations, or 18%, against 14% across the U.S. That is 17.8 per 10,000 households, 24% below the U.S. rate of 23.4.
Households in Honolulu County spend about $398.1M a year on personal care products and services, or $1,175 per household, 17% above the U.S. average. That works out to $660K per salon, 53% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Honolulu County was 237 in 2023, down 4.8% from 2019. That is one for every 1,430 households, against one for every 1,535 across the U.S. Another 1,479 one-person businesses have no payroll, by official counts. Since fiscal 2022, 6 SBA-backed loans worth $318K have gone to businesses classed as beauty salons in Honolulu County.
Population estimates put the population change in Honolulu County from 2020 to 2025 at −2.3%, against +3.1% for the U.S. Honolulu County scores 59 (upper middle) on the Groundwork market score for hair salons, ranking #716 of 2,339 scored counties and #2 of 4 scored counties in Hawaii.
How Honolulu County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Honolulu County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.8 | 18.8 | 23.4 |
| Spending per listing | $660K | $608K | $430K |
| Households per official establishment | 1,430 | 1,470 | 1,535 |
| Official establishment growth, 2019–2023 | −4.8% | −2.3% | +6.0% |
| Population growth, 2020–2025 | −2.3% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,175 | $1,143 | $1,005 |
| Median household income | $106,195 | $100,389 | $80,734 |
| Groundwork market score | 59 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 249 → 237−4.8% over the period
- Employees, 2023
- 1,155
- Annual payroll, 2023
- $37.9M
- One-person businesses, 2023
- 1,479Businesses with no payroll
- Map listings, September 2026
- 603106 chain locations
- Listings at the U.S. rate for this spending
- 925The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $318K
SBA-backed loans to businesses classed as beauty salons in Honolulu County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Honolulu County
- Population, 2025 estimate
- 988,703−2.3% since 2020
- Households
- 338,868
- Median age
- 41.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 601 sq. mi.
- People per square mile
- 1,666
- Median household income
- $106,195+23.7% vs. 2015–2019, before inflation
- Average household income
- $136,603
- Median home value
- $897,500
- Jobs located here
- 441,980
- Daytime population
- 1,039,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Honolulu County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for hair salons, numbered among those based in Hawaii, with Honolulu County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 76 | 110 | 14.9 | $682K | +4.6% | #136 of 2,339 |
| 2Honolulu County, HI | 59 | 603 | 17.8 | $660K | −2.3% | #716 of 2,339 |
| 3Kauai County, HI | 58 | 58 | 24.5 | $453K | +0.3% | #788 of 2,339 |
| 4Maui County, HI | 37 | 155 | 27.8 | $408K | −2.5% | #1,779 of 2,339 |
Other business types in Honolulu County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons59
- Barbershops53
- Nail salons63
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Honolulu County, HI?
Honolulu County has 603 hair salons on map listings as of September 2026. 106 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 237 businesses with payroll classed as beauty salons in 2023, down 4.8% from 2019. Official counts list 1,479 one-person businesses without payroll.
How much do households in Honolulu County, HI spend on personal care products and services?
About $398.1M a year, or $1,175 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 603 hair salons on map listings, it comes to $660K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 338,868 households in Honolulu County and national spending patterns by income.
How does Honolulu County, HI compare with the U.S. for hair salons?
Honolulu County has 17.8 hair salons per 10,000 households, 24% below the U.S. rate of 23.4. Spending per salon is $660K, 53% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Honolulu County would have about 925, against 603 on map listings. There is one business with payroll in the industry for every 1,430 households, against one for every 1,535 across the U.S. The official count fell 4.8% from 2019 to 2023, against +6.0% for the U.S.
How fast is Honolulu County, HI growing?
Population estimates put Honolulu County at 988,703 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 338,868 households. The median household income in Honolulu County is $106,195 a year, 32% above the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Honolulu County scores 59 for hair salons (upper middle), #716 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Honolulu County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Honolulu County
Screening a site or an acquisition in Honolulu County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.