Beauty and personal care · Small-town market · Delaware
Hair salons in the Seaford, DE area
How the Seaford, DE area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #48 of 538 scored small-town markets
The only scored small-town market based in Delaware
- Listings
- 168
- 27 chain locations (16%)
- Official establishments
- 68
- +11.5% since 2019
- Household spending a year
- $100.1M
- On personal care products and services · $940 a household
- Spending per listing
- $596K
- 38% above the U.S.
- Listings per 10k households
- 15.8
- 32% below the U.S.
- Population, 2025
- 277,140
- +16.1% since 2020
See the hair salons around any address in the Seaford area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Seaford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Seaford area has a Groundwork market score of 71 (upper middle): #48 of 538 scored small-town markets and the only scored small-town market based in Delaware. That puts it in the top 10% of small-town markets for hair salons.
Household spending on personal care products and services in the Seaford area comes to about $100.1M a year: $940 per household, 6% below the U.S. average. Spread across 168 hair salons, that is $596K per salon, 38% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 168 hair salons on map listings in the Seaford area as of September 2026. Of those, 27 are chain locations, or 16%, against 14% across the U.S. Per 10,000 households, that is 15.8, 32% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Seaford area was 68 in 2023, up 11.5% from 2019. That is one for every 1,565 households, against one for every 1,535 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $450K have gone to businesses classed as beauty salons in the Seaford area. Population estimates put the population change in the Seaford area from 2020 to 2025 at +16.1%, faster than the U.S. (+3.1%).
How the Seaford area compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Seaford area | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.8 | 18.4 | 23.4 |
| Spending per listing | $596K | $524K | $430K |
| Households per official establishment | 1,565 | 1,451 | 1,535 |
| Official establishment growth, 2019–2023 | +11.5% | +8.2% | +6.0% |
| Population growth, 2020–2025 | +16.1% | +6.9% | +3.1% |
| Spending per household on personal care products and services | $940 | $964 | $1,005 |
| Median household income | $81,497 | $84,954 | $80,734 |
| Groundwork market score | 71 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 68+11.5% over the period
- Employees, 2023
- 410
- Annual payroll, 2023
- $16M
- One-person businesses, 2023
- 373Businesses with no payroll
- Map listings, September 2026
- 16827 chain locations
- Listings at the U.S. rate for this spending
- 233The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $450K
SBA-backed loans to businesses classed as beauty salons in the Seaford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Seaford area
- Population, 2025 estimate
- 277,140+16.1% since 2020
- Households
- 106,441
- Median age
- 49.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 936 sq. mi.
- People per square mile
- 273
- Median household income
- $81,497
- Average household income
- $109,287
- Median home value
- $382,600
- Jobs located here
- 85,870
- Daytime population
- 239,628Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seaford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Seaford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Seaford area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons71
- Barbershops89
- Nail salons60
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Seaford, DE area?
As of September 2026, map listings count 168 hair salons in the Seaford area. 27 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 68 businesses with payroll classed as beauty salons in 2023, up 11.5% from 2019. Another 373 one-person businesses have no payroll, by official counts.
How much do households in the Seaford, DE area spend on personal care products and services?
About $100.1M a year, or $940 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 168 hair salons on map listings, it comes to $596K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 106,441 households in the Seaford area and national spending patterns by income.
How does the Seaford, DE area compare with the U.S. for hair salons?
The Seaford area has 15.8 hair salons per 10,000 households, 32% below the U.S. rate of 23.4. Spending per salon is $596K, 38% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Seaford area would have about 233, against 168 on map listings. There is one business with payroll in the industry for every 1,565 households, against one for every 1,535 across the U.S. The official count rose 11.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Seaford, DE area growing?
Population estimates put the Seaford area at 277,140 people in 2025, up 16.1% since 2020, faster than the U.S. (+3.1%). It has 106,441 households. Median household income in the Seaford area is $81,497, in line with the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Seaford area scores 71 for hair salons (upper middle), #48 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seaford area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Seaford area
Screening a site or an acquisition in the Seaford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Seaford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.