Beauty and personal care · County · Delaware
Hair salons in Kent County, DE
How Kent County, DE compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,482 of 2,339 scored counties
#3 of 3 scored counties in Delaware
- Listings
- 160
- 27 chain locations (17%)
- Official establishments
- 51
- +13.3% since 2019
- Household spending a year
- $63.2M
- On personal care products and services · $884 a household
- Spending per listing
- $395K
- 8% below the U.S.
- Listings per 10k households
- 22.4
- 4% below the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the hair salons around any address in Kent County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $884 per household (12% below the U.S. average), households in Kent County spend about $63.2M a year on personal care products and services. That is about $395K of household spending for each salon on map listings, 8% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Kent County has 160 hair salons on map listings as of September 2026. Chain locations make up 17% of them, against 14% across the U.S. That is 22.4 per 10,000 households, 4% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Kent County was 51 in 2023, up 13.3% from 2019. That is one for every 1,400 households, against one for every 1,535 across the U.S. Another 311 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $416K have gone to businesses classed as beauty salons in Kent County.
Between 2020 and 2025, the population of Kent County grew 6.8%, faster than the U.S. (+3.1%). Kent County scores 44 (lower middle) on the Groundwork market score for hair salons, ranking #1,482 of 2,339 scored counties and #3 of 3 scored counties in Delaware.
How Kent County compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 18.4 | 23.4 |
| Spending per listing | $395K | $524K | $430K |
| Households per official establishment | 1,400 | 1,451 | 1,535 |
| Official establishment growth, 2019–2023 | +13.3% | +8.2% | +6.0% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on personal care products and services | $884 | $964 | $1,005 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 44 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45 → 51+13.3% over the period
- Employees, 2023
- 239
- Annual payroll, 2023
- $6.6M
- One-person businesses, 2023
- 311Businesses with no payroll
- Map listings, September 2026
- 16027 chain locations
- Listings at the U.S. rate for this spending
- 147The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $416K
SBA-backed loans to businesses classed as beauty salons in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Delaware
Every Delaware market ranked →The highest-scoring counties in Delaware for hair salons, numbered among those based in Delaware, with Kent County marked.
Top counties in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 69 | 168 | 15.8 | $596K | +16.1% | #321 of 2,339 |
| 2New Castle County, DE | 61 | 412 | 18.4 | $545K | +3.0% | #634 of 2,339 |
| 3Kent County, DE | 44 | 160 | 22.4 | $395K | +6.8% | #1,482 of 2,339 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons44
- Barbershops47
- Nail salons50
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Kent County, DE?
Map listings as of September 2026 show 160 hair salons in Kent County. 27 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 51 businesses with payroll classed as beauty salons in 2023, up 13.3% from 2019. Official counts list 311 one-person businesses without payroll.
How much do households in Kent County, DE spend on personal care products and services?
About $63.2M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 160 hair salons on map listings, it comes to $395K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 71,424 households in Kent County and national spending patterns by income.
How does Kent County, DE compare with the U.S. for hair salons?
Kent County has 22.4 hair salons per 10,000 households, 4% below the U.S. rate of 23.4. Spending per salon is $395K, 8% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Kent County would have about 147, against 160 on map listings. There is one business with payroll in the industry for every 1,400 households, against one for every 1,535 across the U.S. The official count rose 13.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is Kent County, DE growing?
Population estimates put Kent County at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in Kent County is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 44 for hair salons (lower middle), #1,482 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.