Groundwork

Fitness and classes · County · Washington

Gyms and studios in Benton County, WA

The gyms and studios in Benton County, WA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #457 of 2,088 scored counties
#23 of 32 scored counties in Washington

Listings
126
31 chain locations (25%)
Official establishments
62
+10.7% since 2019
Household spending a year
$94M
On memberships, classes and admissions · $1,205 a household
Spending per listing
$746K
13% above the U.S.
Listings per 10k households
16.1
8% above the U.S.
Population, 2025
221,722
+6.9% since 2020

See the gyms and studios around any address in Benton County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Benton County comes to about $94M a year: $1,205 per household, 23% above the U.S. average. That is about $746K of household spending for each location on map listings, 13% above the U.S. figure of $662K.

There are 126 gyms and studios on map listings in Benton County as of September 2026. Chain locations make up 25% of them, against 20% across the U.S. That comes to 16.1 for every 10,000 households, 8% above the U.S. rate of 14.9.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Benton County was 62 in 2023, up 10.7% from 2019. That is one for every 1,259 households, against one for every 1,641 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $2.7M have gone to businesses classed as fitness centers and recreation instruction in Benton County.

Population estimates put the population change in Benton County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). Benton County scores 64 (upper middle) on the Groundwork market score for gyms and studios, ranking #457 of 2,088 scored counties and #23 of 32 scored counties in Washington. That puts it in the top quarter of counties.

How Benton County compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Benton County, WA compared with Washington and the U.S.
MeasureBenton CountyWashingtonU.S.
Listings per 10k households16.114.414.9
Spending per listing$746K$962K$662K
Households per official establishment1,2591,3801,641
Official establishment growth, 2019–2023+10.7%+9.7%+8.2%
Population growth, 2020–2025+6.9%+3.6%+3.1%
Spending per household on memberships, classes and admissions$1,205$1,386$983
Median household income$89,874$98,141$80,734
Groundwork market score6473

Official counts and lending

Businesses

Official establishments, 2019 to 2023
56 → 62+10.7% over the period
Employees, 2023
877
Annual payroll, 2023
$13.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
12631 chain locations
Listings at the U.S. rate for this spending
142The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
10
Amount
$2.7M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Benton County

Population, 2025 estimate
221,722+6.9% since 2020
Households
78,046
Median age
37.1
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
1,700 sq. mi.
People per square mile
125
Median household income
$89,874+30.2% vs. 2015–2019, before inflation
Average household income
$113,863
Median home value
$407,800
Jobs located here
96,177
Daytime population
214,376Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Benton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Washington

Every Washington market ranked →

The highest-scoring counties in Washington for gyms and studios, numbered among those based in Washington, with Benton County marked.

Top counties in Washington

Counties in Washington ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Douglas County, WA9485.0$2.3M+8.0%#1 of 2,088
2Mason County, WA93145.4$2M+7.8%#3 of 2,088
3Lewis County, WA89237.0$1.4M+6.7%#14 of 2,088
4Franklin County, WA88248.0$1.5M+5.6%#17 of 2,088
5Stevens County, WA86168.3$1.1M+6.6%#23 of 2,088
6Klickitat County, WA8599.1$1.1M+6.6%#26 of 2,088
7Grays Harbor County, WA80309.8$873K+3.0%#74 of 2,088
8Cowlitz County, WA78439.8$1M+3.5%#90 of 2,088
9Pacific County, WA771210.9$846K+3.6%#113 of 2,088
10Adams County, WA76711.1$819K+4.3%#130 of 2,088
23Benton County, WA6412616.1$746K+6.9%#457 of 2,088

Other business types in Benton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Benton County, WA?

As of September 2026, map listings count 126 gyms and studios in Benton County. 31 of them (25%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 62 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 10.7% from 2019.

How much do households in Benton County, WA spend on memberships, classes and admissions?

About $94M a year, or $1,205 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 126 gyms and studios on map listings, it comes to $746K per location. It is estimated from the incomes of the 78,046 households in Benton County and national spending patterns by income.

How does Benton County, WA compare with the U.S. for gyms and studios?

Benton County has 16.1 gyms and studios per 10,000 households, 8% above the U.S. rate of 14.9. Spending per location is $746K, 13% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Benton County would have about 142, against 126 on map listings. There is one business with payroll in the industry for every 1,259 households, against one for every 1,641 across the U.S. The official count rose 10.7% from 2019 to 2023, against +8.2% for the U.S.

How fast is Benton County, WA growing?

Population estimates put Benton County at 221,722 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 78,046 households. The median household income in Benton County is $89,874 a year, 11% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 64 for gyms and studios (upper middle), #457 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Benton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Benton County

Screening a site or an acquisition in Benton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.