Fitness and classes · County · Washington
Gyms and studios in Kitsap County, WA
How Kitsap County, WA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #268 of 2,088 scored counties
#18 of 32 scored counties in Washington
- Listings
- 146
- 20 chain locations (14%)
- Official establishments
- 75
- +17.2% since 2019
- Household spending a year
- $149.5M
- On memberships, classes and admissions · $1,378 a household
- Spending per listing
- $1M
- 55% above the U.S.
- Listings per 10k households
- 13.5
- 9% below the U.S.
- Population, 2025
- 283,374
- +2.7% since 2020
See the gyms and studios around any address in Kitsap County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 146 gyms and studios in Kitsap County. 20 of them (14%) are chain locations, against 20% across the U.S. That comes to 13.5 for every 10,000 households, 9% below the U.S. rate of 14.9.
Households in Kitsap County spend about $149.5M a year on memberships, classes and admissions, or $1,378 per household, 40% above the U.S. average. Spread across 146 gyms and studios, that is $1M per location, 55% above the U.S. figure of $662K.
Official counts show 75 businesses with payroll classed as fitness centers and recreation instruction in Kitsap County in 2023, up 17.2% from 2019. That is one for every 1,447 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as fitness centers and recreation instruction in Kitsap County.
Population estimates show Kitsap County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). Kitsap County scores 69 (upper middle) on the Groundwork market score for gyms and studios, ranking #268 of 2,088 scored counties and #18 of 32 scored counties in Washington. That puts it in the top quarter of counties.
How Kitsap County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kitsap County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 14.4 | 14.9 |
| Spending per listing | $1M | $962K | $662K |
| Households per official establishment | 1,447 | 1,380 | 1,641 |
| Official establishment growth, 2019–2023 | +17.2% | +9.7% | +8.2% |
| Population growth, 2020–2025 | +2.7% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,378 | $1,386 | $983 |
| Median household income | $104,158 | $98,141 | $80,734 |
| Groundwork market score | 69 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 64 → 75+17.2% over the period
- Employees, 2023
- 788
- Annual payroll, 2023
- $13.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14620 chain locations
- Listings at the U.S. rate for this spending
- 226The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Kitsap County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kitsap County
- Population, 2025 estimate
- 283,374+2.7% since 2020
- Households
- 108,537
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 395 sq. mi.
- People per square mile
- 703
- Median household income
- $104,158+38.1% vs. 2015–2019, before inflation
- Average household income
- $132,745
- Median home value
- $555,100
- Jobs located here
- 71,510
- Daytime population
- 250,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kitsap County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Washington
Every Washington market ranked →The highest-scoring counties in Washington for gyms and studios, numbered among those based in Washington, with Kitsap County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Douglas County, WA | 94 | 8 | 5.0 | $2.3M | +8.0% | #1 of 2,088 |
| 2Mason County, WA | 93 | 14 | 5.4 | $2M | +7.8% | #3 of 2,088 |
| 3Lewis County, WA | 89 | 23 | 7.0 | $1.4M | +6.7% | #14 of 2,088 |
| 4Franklin County, WA | 88 | 24 | 8.0 | $1.5M | +5.6% | #17 of 2,088 |
| 5Stevens County, WA | 86 | 16 | 8.3 | $1.1M | +6.6% | #23 of 2,088 |
| 6Klickitat County, WA | 85 | 9 | 9.1 | $1.1M | +6.6% | #26 of 2,088 |
| 7Grays Harbor County, WA | 80 | 30 | 9.8 | $873K | +3.0% | #74 of 2,088 |
| 8Cowlitz County, WA | 78 | 43 | 9.8 | $1M | +3.5% | #90 of 2,088 |
| 9Pacific County, WA | 77 | 12 | 10.9 | $846K | +3.6% | #113 of 2,088 |
| 10Adams County, WA | 76 | 7 | 11.1 | $819K | +4.3% | #130 of 2,088 |
| 18Kitsap County, WA | 69 | 146 | 13.5 | $1M | +2.7% | #268 of 2,088 |
Other business types in Kitsap County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes69
- Gyms75
- Yoga, Pilates and fitness studios69
- Martial arts and dance studios67
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Kitsap County, WA?
There are 146 gyms and studios on map listings in Kitsap County as of September 2026. 20 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 75 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 17.2% from 2019.
How much do households in Kitsap County, WA spend on memberships, classes and admissions?
About $149.5M a year, or $1,378 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 146 gyms and studios on map listings, it comes to $1M per location. It is estimated from the incomes of the 108,537 households in Kitsap County and national spending patterns by income.
How does Kitsap County, WA compare with the U.S. for gyms and studios?
Kitsap County has 13.5 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $1M, 55% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Kitsap County would have about 226, against 146 on map listings. There is one business with payroll in the industry for every 1,447 households, against one for every 1,641 across the U.S. The official count rose 17.2% from 2019 to 2023, against +8.2% for the U.S.
How fast is Kitsap County, WA growing?
Population estimates put Kitsap County at 283,374 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 108,537 households. Median household income in Kitsap County is $104,158, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kitsap County scores 69 for gyms and studios (upper middle), #268 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kitsap County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Kitsap County
Screening a site or an acquisition in Kitsap County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.