Groundwork

Fitness and classes · Metro area · Washington

Gyms and studios in the Wenatchee-East Wenatchee, WA metro area

The gyms and studios in the Wenatchee-East Wenatchee, WA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #79 of 387 scored metro areas
#8 of 11 scored metro areas based in Washington

Listings
72
7 chain locations (10%)
Official establishments
38
Businesses with payroll, 2023
Household spending a year
$54.6M
On memberships, classes and admissions · $1,151 a household
Spending per listing
$759K
15% above the U.S.
Listings per 10k households
15.2
2% above the U.S.
Population, 2025
128,414
+5.0% since 2020

See the gyms and studios around any address in the Wenatchee-East Wenatchee metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 72 gyms and studios in the Wenatchee-East Wenatchee metro area. 7 of them (10%) are chain locations, against 20% across the U.S. That is 15.2 per 10,000 households, 2% above the U.S. rate of 14.9.

At $1,151 per household (17% above the U.S. average), households in the Wenatchee-East Wenatchee metro area spend about $54.6M a year on memberships, classes and admissions. That works out to $759K per location, 15% above the U.S. figure of $662K.

In 2023, official counts showed 38 businesses with payroll in the Wenatchee-East Wenatchee metro area classed as fitness centers and recreation instruction. That is one for every 1,249 households, against one for every 1,641 across the U.S.

Population estimates put the population change in the Wenatchee-East Wenatchee metro area from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Wenatchee-East Wenatchee metro area is 63 (upper middle), #79 of 387 scored metro areas and #8 of 11 scored metro areas based in Washington. That puts it in the top quarter of metro areas.

How the Wenatchee-East Wenatchee metro area compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Wenatchee-East Wenatchee, WA metro area compared with Washington and the U.S.
MeasureWenatchee-East Wenatchee metro areaWashingtonU.S.
Listings per 10k households15.214.414.9
Spending per listing$759K$962K$662K
Households per official establishment1,2491,3801,641
Official establishment growth, 2019–2023n/a+9.7%+8.2%
Population growth, 2020–2025+5.0%+3.6%+3.1%
Spending per household on memberships, classes and admissions$1,151$1,386$983
Median household income$81,938$98,141$80,734
Groundwork market score6373

Official counts and lending

Businesses

Official establishments, 2019 to 2023
38
Employees, 2023
387
Annual payroll, 2023
$7.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
727 chain locations
Listings at the U.S. rate for this spending
83The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Wenatchee-East Wenatchee metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wenatchee-East Wenatchee metro area

Population, 2025 estimate
128,414+5.0% since 2020
Households
47,443
Median age
40.9
Homes lived in by their owners
66%
Vehicles per household
2.1
Land area
4,740 sq. mi.
People per square mile
26
Median household income
$81,938+37.1% vs. 2015–2019, before inflation
Average household income
$111,779
Median home value
$469,100
Jobs located here
53,918
Daytime population
117,236Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wenatchee-East Wenatchee metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

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Gyms, studios and classes across Washington

Every Washington market ranked →

The highest-scoring metro areas in Washington for gyms and studios, numbered among those based in Washington (a market based in another state is listed without a number), with the Wenatchee-East Wenatchee metro area marked.

Top metro areas in Washington

Metro areas in Washington ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Longview-Kelso, WA83439.8$1M+3.5%#5 of 387
2Olympia-Lacey-Tumwater, WA7615312.9$947K+2.8%#14 of 387
3Kennewick-Richland, WA7215013.9$859K+6.5%#26 of 387
4Yakima, WA719010.3$888K+1.0%#28 of 387
5Mount Vernon-Anacortes, WA717013.4$882K+2.4%#30 of 387
6Bremerton-Silverdale-Port Orchard, WA6914613.5$1M+2.7%#36 of 387
7Seattle-Tacoma-Bellevue, WA682,56215.9$1M+3.3%#41 of 387
Lewiston, ID-WA673613.5$723K+1.5%#51 of 387
Portland-Vancouver-Hillsboro, OR-WA631,53815.2$883K+1.0%#74 of 387
8Wenatchee-East Wenatchee, WA637215.2$759K+5.0%#79 of 387

Other business types in the Wenatchee-East Wenatchee metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Wenatchee-East Wenatchee, WA metro area?

The Wenatchee-East Wenatchee metro area has 72 gyms and studios on map listings as of September 2026. 7 of them (10%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 38 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Wenatchee-East Wenatchee, WA metro area spend on memberships, classes and admissions?

About $54.6M a year, or $1,151 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 72 gyms and studios on map listings, it comes to $759K per location. It is estimated from the incomes of the 47,443 households in the Wenatchee-East Wenatchee metro area and national spending patterns by income.

How does the Wenatchee-East Wenatchee, WA metro area compare with the U.S. for gyms and studios?

The Wenatchee-East Wenatchee metro area has 15.2 gyms and studios per 10,000 households, 2% above the U.S. rate of 14.9. Spending per location is $759K, 15% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Wenatchee-East Wenatchee metro area would have about 83, against 72 on map listings. There is one business with payroll in the industry for every 1,249 households, against one for every 1,641 across the U.S.

How fast is the Wenatchee-East Wenatchee, WA metro area growing?

Population estimates put the Wenatchee-East Wenatchee metro area at 128,414 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 47,443 households. Median household income in the Wenatchee-East Wenatchee metro area is $81,938, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wenatchee-East Wenatchee metro area scores 63 for gyms and studios (upper middle), #79 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wenatchee-East Wenatchee metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Wenatchee-East Wenatchee metro area

Screening a site or an acquisition in the Wenatchee-East Wenatchee metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.