Fitness and classes · County · Washington
Gyms and studios in Walla Walla County, WA
How Walla Walla County, WA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,273 of 2,088 scored counties
#31 of 32 scored counties in Washington
- Listings
- 44
- 9 chain locations (20%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $23.9M
- On memberships, classes and admissions · $1,018 a household
- Spending per listing
- $542K
- 18% below the U.S.
- Listings per 10k households
- 18.8
- 26% above the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the gyms and studios around any address in Walla Walla County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 44 gyms and studios in Walla Walla County. Chain locations make up 20% of them, against 20% across the U.S. Per 10,000 households, that is 18.8, 26% above the U.S. rate of 14.9.
At $1,018 per household (3% above the U.S. average), households in Walla Walla County spend about $23.9M a year on memberships, classes and admissions. Spread across 44 gyms and studios, that is $542K per location, 18% below the U.S. figure of $662K.
Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in Walla Walla County in 2023. That is one for every 2,345 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $800K have gone to businesses classed as fitness centers and recreation instruction in Walla Walla County.
Population estimates show Walla Walla County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. Walla Walla County scores 46 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,273 of 2,088 scored counties and #31 of 32 scored counties in Washington.
How Walla Walla County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walla Walla County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.8 | 14.4 | 14.9 |
| Spending per listing | $542K | $962K | $662K |
| Households per official establishment | 2,345 | 1,380 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.7% | +8.2% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,018 | $1,386 | $983 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 46 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 10
- Employees, 2023
- 162
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 449 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $800K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Walla Walla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Walla Walla County
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walla Walla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Washington
Every Washington market ranked →The highest-scoring counties in Washington for gyms and studios, numbered among those based in Washington, with Walla Walla County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Douglas County, WA | 94 | 8 | 5.0 | $2.3M | +8.0% | #1 of 2,088 |
| 2Mason County, WA | 93 | 14 | 5.4 | $2M | +7.8% | #3 of 2,088 |
| 3Lewis County, WA | 89 | 23 | 7.0 | $1.4M | +6.7% | #14 of 2,088 |
| 4Franklin County, WA | 88 | 24 | 8.0 | $1.5M | +5.6% | #17 of 2,088 |
| 5Stevens County, WA | 86 | 16 | 8.3 | $1.1M | +6.6% | #23 of 2,088 |
| 6Klickitat County, WA | 85 | 9 | 9.1 | $1.1M | +6.6% | #26 of 2,088 |
| 7Grays Harbor County, WA | 80 | 30 | 9.8 | $873K | +3.0% | #74 of 2,088 |
| 8Cowlitz County, WA | 78 | 43 | 9.8 | $1M | +3.5% | #90 of 2,088 |
| 9Pacific County, WA | 77 | 12 | 10.9 | $846K | +3.6% | #113 of 2,088 |
| 10Adams County, WA | 76 | 7 | 11.1 | $819K | +4.3% | #130 of 2,088 |
| 31Walla Walla County, WA | 46 | 44 | 18.8 | $542K | −0.4% | #1,273 of 2,088 |
Other business types in Walla Walla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms53
- Yoga, Pilates and fitness studios53
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Walla Walla County, WA?
There are 44 gyms and studios on map listings in Walla Walla County as of September 2026. 9 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Walla Walla County, WA spend on memberships, classes and admissions?
About $23.9M a year, or $1,018 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 44 gyms and studios on map listings, it comes to $542K per location. It is estimated from the incomes of the 23,447 households in Walla Walla County and national spending patterns by income.
How does Walla Walla County, WA compare with the U.S. for gyms and studios?
Walla Walla County has 18.8 gyms and studios per 10,000 households, 26% above the U.S. rate of 14.9. Spending per location is $542K, 18% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Walla Walla County would have about 36, against 44 on map listings. There is one business with payroll in the industry for every 2,345 households, against one for every 1,641 across the U.S.
How fast is Walla Walla County, WA growing?
Population estimates put Walla Walla County at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in Walla Walla County is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walla Walla County scores 46 for gyms and studios (lower middle), #1,273 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walla Walla County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Walla Walla County
Screening a site or an acquisition in Walla Walla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.