Fitness and classes · Small-town market · Washington
Gyms and studios in the Moses Lake, WA area
How the Moses Lake, WA area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #35 of 535 scored small-town markets
#6 of 10 scored small-town markets based in Washington
- Listings
- 41
- 7 chain locations (17%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $33.7M
- On memberships, classes and admissions · $953 a household
- Spending per listing
- $823K
- 24% above the U.S.
- Listings per 10k households
- 11.6
- 22% below the U.S.
- Population, 2025
- 105,727
- +6.3% since 2020
See the gyms and studios around any address in the Moses Lake area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Moses Lake area has a Groundwork market score of 73 (upper middle): #35 of 535 scored small-town markets and #6 of 10 scored small-town markets based in Washington. That puts it in the top 10% of small-town markets for gyms and studios.
Households in the Moses Lake area spend about $33.7M a year on memberships, classes and admissions, or $953 per household, 3% below the U.S. average. Spread across 41 gyms and studios, that is $823K per location, 24% above the U.S. figure of $662K.
The Moses Lake area has 41 gyms and studios on map listings as of September 2026. Of those, 7 are chain locations, or 17%, against 20% across the U.S. Per 10,000 households, that is 11.6, 22% below the U.S. rate of 14.9.
Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in the Moses Lake area in 2023. That is one for every 2,212 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $80K has gone to businesses classed as fitness centers and recreation instruction in the Moses Lake area. Population estimates put the population change in the Moses Lake area from 2020 to 2025 at +6.3%, faster than the U.S. (+3.1%).
How the Moses Lake area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moses Lake area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 14.4 | 14.9 |
| Spending per listing | $823K | $962K | $662K |
| Households per official establishment | 2,212 | 1,380 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.7% | +8.2% |
| Population growth, 2020–2025 | +6.3% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $953 | $1,386 | $983 |
| Median household income | $73,267 | $98,141 | $80,734 |
| Groundwork market score | 73 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 124
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 417 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $80K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Moses Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moses Lake area
- Population, 2025 estimate
- 105,727+6.3% since 2020
- Households
- 35,398
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.2
- Land area
- 2,680 sq. mi.
- People per square mile
- 38
- Median household income
- $73,267+31.9% vs. 2015–2019, before inflation
- Average household income
- $92,003
- Median home value
- $299,500
- Jobs located here
- 39,791
- Daytime population
- 100,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moses Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for gyms and studios, numbered among those based in Washington, with the Moses Lake area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 93 | 14 | 5.4 | $2M | +7.8% | #1 of 535 |
| 2Centralia, WA | 90 | 23 | 7.0 | $1.4M | +6.7% | #2 of 535 |
| 3Aberdeen, WA | 87 | 30 | 9.8 | $873K | +3.0% | #4 of 535 |
| 4Othello, WA | 85 | 7 | 11.1 | $819K | +4.3% | #8 of 535 |
| 5Pullman, WA | 76 | 21 | 11.2 | $802K | +1.5% | #23 of 535 |
| 6Moses Lake, WA | 73 | 41 | 11.6 | $823K | +6.3% | #35 of 535 |
| 7Port Angeles, WA | 67 | 37 | 10.6 | $915K | +1.1% | #72 of 535 |
| 8Port Townsend, WA | 67 | 19 | 11.6 | $913K | +2.7% | #73 of 535 |
| 9Ellensburg, WA | 61 | 32 | 16.0 | $681K | +4.2% | #137 of 535 |
| 10Oak Harbor, WA | 60 | 45 | 12.5 | $941K | −1.5% | #144 of 535 |
Other business types in the Moses Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes73
- Gyms75
- Yoga, Pilates and fitness studios
- Martial arts and dance studios76
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Moses Lake, WA area?
Map listings as of September 2026 show 41 gyms and studios in the Moses Lake area. 7 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Moses Lake, WA area spend on memberships, classes and admissions?
About $33.7M a year, or $953 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 41 gyms and studios on map listings, it comes to $823K per location. It is estimated from the incomes of the 35,398 households in the Moses Lake area and national spending patterns by income.
How does the Moses Lake, WA area compare with the U.S. for gyms and studios?
The Moses Lake area has 11.6 gyms and studios per 10,000 households, 22% below the U.S. rate of 14.9. Spending per location is $823K, 24% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Moses Lake area would have about 51, against 41 on map listings. There is one business with payroll in the industry for every 2,212 households, against one for every 1,641 across the U.S.
How fast is the Moses Lake, WA area growing?
Population estimates put the Moses Lake area at 105,727 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 35,398 households. The median household income in the Moses Lake area is $73,267 a year, 9% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moses Lake area scores 73 for gyms and studios (upper middle), #35 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moses Lake area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Moses Lake area
Screening a site or an acquisition in the Moses Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.