Fitness and classes · County · New Hampshire
Gyms and studios in Hillsborough County, NH
Competitor counts, household spending and official business counts for gyms and studios in Hillsborough County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,352 of 2,088 scored counties
#5 of 10 scored counties in New Hampshire
- Listings
- 350
- 61 chain locations (17%)
- Official establishments
- 157
- +9.8% since 2019
- Household spending a year
- $199.4M
- On memberships, classes and admissions · $1,182 a household
- Spending per listing
- $570K
- 14% below the U.S.
- Listings per 10k households
- 20.7
- 39% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the gyms and studios around any address in Hillsborough County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 350 gyms and studios in Hillsborough County. Chain locations make up 17% of them, against 20% across the U.S. Per 10,000 households, that is 20.7, 39% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Hillsborough County comes to about $199.4M a year: $1,182 per household, 20% above the U.S. average. That works out to $570K per location, 14% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Hillsborough County was 157 in 2023, up 9.8% from 2019. That is one for every 1,075 households, against one for every 1,641 across the U.S. Since fiscal 2022, 22 SBA-backed loans worth $8.2M have gone to businesses classed as fitness centers and recreation instruction in Hillsborough County.
Population estimates put the population change in Hillsborough County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). Hillsborough County scores 44 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,352 of 2,088 scored counties and #5 of 10 scored counties in New Hampshire.
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.7 | 22.3 | 14.9 |
| Spending per listing | $570K | $504K | $662K |
| Households per official establishment | 1,075 | 1,075 | 1,641 |
| Official establishment growth, 2019–2023 | +9.8% | +4.4% | +8.2% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,182 | $1,127 | $983 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 44 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 143 → 157+9.8% over the period
- Employees, 2023
- 2,101
- Annual payroll, 2023
- $40M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 35061 chain locations
- Listings at the U.S. rate for this spending
- 301The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 22
- Amount
- $8.2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for gyms and studios, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 75 | 17 | 10.2 | $875K | +2.1% | #139 of 2,088 |
| 2Cheshire County, NH | 58 | 44 | 14.4 | $636K | +2.3% | #697 of 2,088 |
| 3Carroll County, NH | 46 | 38 | 17.4 | $562K | +5.0% | #1,268 of 2,088 |
| 4Strafford County, NH | 46 | 103 | 19.8 | $523K | +3.0% | #1,276 of 2,088 |
| 5Hillsborough County, NH | 44 | 350 | 20.7 | $570K | +2.5% | #1,352 of 2,088 |
| 6Coos County, NH | 43 | 17 | 12.1 | $547K | +0.4% | #1,395 of 2,088 |
| 7Merrimack County, NH | 37 | 142 | 23.3 | $455K | +2.6% | #1,598 of 2,088 |
| 8Rockingham County, NH | 37 | 374 | 29.3 | $454K | +3.0% | #1,600 of 2,088 |
| 9Belknap County, NH | 36 | 60 | 22.8 | $446K | +2.1% | #1,627 of 2,088 |
| 10Grafton County, NH | 31 | 97 | 26.1 | $398K | +2.2% | #1,768 of 2,088 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes44
- Gyms52
- Yoga, Pilates and fitness studios39
- Martial arts and dance studios46
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Hillsborough County, NH?
There are 350 gyms and studios on map listings in Hillsborough County as of September 2026. 61 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 157 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.8% from 2019.
How much do households in Hillsborough County, NH spend on memberships, classes and admissions?
About $199.4M a year, or $1,182 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 350 gyms and studios on map listings, it comes to $570K per location. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for gyms and studios?
Hillsborough County has 20.7 gyms and studios per 10,000 households, 39% above the U.S. rate of 14.9. Spending per location is $570K, 14% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Hillsborough County would have about 301, against 350 on map listings. There is one business with payroll in the industry for every 1,075 households, against one for every 1,641 across the U.S. The official count rose 9.8% from 2019 to 2023, against +8.2% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 44 for gyms and studios (lower middle), #1,352 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.