Fitness and classes · County · New Hampshire
Gyms and studios in Grafton County, NH
How Grafton County, NH compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,768 of 2,088 scored counties
#10 of 10 scored counties in New Hampshire
- Listings
- 97
- 7 chain locations (7%)
- Official establishments
- 45
- −4.3% since 2019
- Household spending a year
- $38.6M
- On memberships, classes and admissions · $1,041 a household
- Spending per listing
- $398K
- 40% below the U.S.
- Listings per 10k households
- 26.1
- 75% above the U.S.
- Population, 2025
- 93,225
- +2.2% since 2020
See the gyms and studios around any address in Grafton County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Grafton County is 31 (lower middle), #1,768 of 2,088 scored counties and #10 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
Households in Grafton County spend about $38.6M a year on memberships, classes and admissions, or $1,041 per household, 6% above the U.S. average. That works out to $398K per location, 40% below the U.S. figure of $662K.
Grafton County has 97 gyms and studios on map listings as of September 2026. Chain locations make up 7% of them, against 20% across the U.S. That is 26.1 per 10,000 households, 75% above the U.S. rate of 14.9.
In 2023, official counts showed 45 businesses with payroll in Grafton County classed as fitness centers and recreation instruction, down 4.3% from 2019. That is one for every 825 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.7M have gone to businesses classed as fitness centers and recreation instruction in Grafton County. Between 2020 and 2025, the population of Grafton County grew 2.2%, slower than the U.S. (+3.1%).
How Grafton County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grafton County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.1 | 22.3 | 14.9 |
| Spending per listing | $398K | $504K | $662K |
| Households per official establishment | 825 | 1,075 | 1,641 |
| Official establishment growth, 2019–2023 | −4.3% | +4.4% | +8.2% |
| Population growth, 2020–2025 | +2.2% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,041 | $1,127 | $983 |
| Median household income | $88,261 | $99,031 | $80,734 |
| Groundwork market score | 31 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47 → 45−4.3% over the period
- Employees, 2023
- 622
- Annual payroll, 2023
- $12.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 977 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Grafton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grafton County
- Population, 2025 estimate
- 93,225+2.2% since 2020
- Households
- 37,107
- Median age
- 45.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 1,709 sq. mi.
- People per square mile
- 54
- Median household income
- $88,261+39.2% vs. 2015–2019, before inflation
- Average household income
- $125,563
- Median home value
- $344,500
- Jobs located here
- 53,397
- Daytime population
- 103,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grafton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for gyms and studios, numbered among those based in New Hampshire, with Grafton County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 75 | 17 | 10.2 | $875K | +2.1% | #139 of 2,088 |
| 2Cheshire County, NH | 58 | 44 | 14.4 | $636K | +2.3% | #697 of 2,088 |
| 3Carroll County, NH | 46 | 38 | 17.4 | $562K | +5.0% | #1,268 of 2,088 |
| 4Strafford County, NH | 46 | 103 | 19.8 | $523K | +3.0% | #1,276 of 2,088 |
| 5Hillsborough County, NH | 44 | 350 | 20.7 | $570K | +2.5% | #1,352 of 2,088 |
| 6Coos County, NH | 43 | 17 | 12.1 | $547K | +0.4% | #1,395 of 2,088 |
| 7Merrimack County, NH | 37 | 142 | 23.3 | $455K | +2.6% | #1,598 of 2,088 |
| 8Rockingham County, NH | 37 | 374 | 29.3 | $454K | +3.0% | #1,600 of 2,088 |
| 9Belknap County, NH | 36 | 60 | 22.8 | $446K | +2.1% | #1,627 of 2,088 |
| 10Grafton County, NH | 31 | 97 | 26.1 | $398K | +2.2% | #1,768 of 2,088 |
Other business types in Grafton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes31
- Gyms36
- Yoga, Pilates and fitness studios28
- Martial arts and dance studios32
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Grafton County, NH?
Map listings as of September 2026 show 97 gyms and studios in Grafton County. 7 of them (7%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 45 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 4.3% from 2019.
How much do households in Grafton County, NH spend on memberships, classes and admissions?
About $38.6M a year, or $1,041 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 97 gyms and studios on map listings, it comes to $398K per location. It is estimated from the incomes of the 37,107 households in Grafton County and national spending patterns by income.
How does Grafton County, NH compare with the U.S. for gyms and studios?
Grafton County has 26.1 gyms and studios per 10,000 households, 75% above the U.S. rate of 14.9. Spending per location is $398K, 40% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Grafton County would have about 58, against 97 on map listings. There is one business with payroll in the industry for every 825 households, against one for every 1,641 across the U.S. The official count fell 4.3% from 2019 to 2023, against +8.2% for the U.S.
How fast is Grafton County, NH growing?
Population estimates put Grafton County at 93,225 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 37,107 households. The median household income in Grafton County is $88,261 a year, 9% above the U.S. median of $80,734. That rose 39.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grafton County scores 31 for gyms and studios (lower middle), #1,768 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grafton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Grafton County
Screening a site or an acquisition in Grafton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.