Fitness and classes · County · New Hampshire
Gyms and studios in Coos County, NH
How Coos County, NH compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,395 of 2,088 scored counties
#6 of 10 scored counties in New Hampshire
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On memberships, classes and admissions · $664 a household
- Spending per listing
- $547K
- 17% below the U.S.
- Listings per 10k households
- 12.1
- 19% below the U.S.
- Population, 2025
- 31,343
- +0.4% since 2020
See the gyms and studios around any address in Coos County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Coos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Coos County spend about $9.3M a year on memberships, classes and admissions, or $664 per household, 33% below the U.S. average. That is about $547K of household spending for each location on map listings, 17% below the U.S. figure of $662K.
There are 17 gyms and studios on map listings in Coos County as of September 2026. One of them (6%) is a chain location, against 20% across the U.S. That comes to 12.1 for every 10,000 households, 19% below the U.S. rate of 14.9.
In 2023, official counts showed 4 businesses with payroll in Coos County classed as fitness centers and recreation instruction. That is one for every 3,501 households, against one for every 1,641 across the U.S.
Population estimates show Coos County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Coos County is 43 (lower middle), #1,395 of 2,088 scored counties and #6 of 10 scored counties in New Hampshire.
How Coos County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Coos County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.1 | 22.3 | 14.9 |
| Spending per listing | $547K | $504K | $662K |
| Households per official establishment | 3,501 | 1,075 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +4.4% | +8.2% |
| Population growth, 2020–2025 | +0.4% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $664 | $1,127 | $983 |
| Median household income | $57,677 | $99,031 | $80,734 |
| Groundwork market score | 43 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 4
- Employees, 2023
- 22
- Annual payroll, 2023
- $150K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Coos County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Coos County
- Population, 2025 estimate
- 31,343+0.4% since 2020
- Households
- 14,002
- Median age
- 48.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 1,795 sq. mi.
- People per square mile
- 17
- Median household income
- $57,677+22.4% vs. 2015–2019, before inflation
- Average household income
- $83,445
- Median home value
- $188,900
- Jobs located here
- 11,577
- Daytime population
- 27,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Coos County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Coos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for gyms and studios, numbered among those based in New Hampshire, with Coos County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 75 | 17 | 10.2 | $875K | +2.1% | #139 of 2,088 |
| 2Cheshire County, NH | 58 | 44 | 14.4 | $636K | +2.3% | #697 of 2,088 |
| 3Carroll County, NH | 46 | 38 | 17.4 | $562K | +5.0% | #1,268 of 2,088 |
| 4Strafford County, NH | 46 | 103 | 19.8 | $523K | +3.0% | #1,276 of 2,088 |
| 5Hillsborough County, NH | 44 | 350 | 20.7 | $570K | +2.5% | #1,352 of 2,088 |
| 6Coos County, NH | 43 | 17 | 12.1 | $547K | +0.4% | #1,395 of 2,088 |
| 7Merrimack County, NH | 37 | 142 | 23.3 | $455K | +2.6% | #1,598 of 2,088 |
| 8Rockingham County, NH | 37 | 374 | 29.3 | $454K | +3.0% | #1,600 of 2,088 |
| 9Belknap County, NH | 36 | 60 | 22.8 | $446K | +2.1% | #1,627 of 2,088 |
| 10Grafton County, NH | 31 | 97 | 26.1 | $398K | +2.2% | #1,768 of 2,088 |
Other business types in Coos County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes43
- Gyms29
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Coos County, NH?
As of September 2026, map listings count 17 gyms and studios in Coos County. One of them (6%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Coos County, NH spend on memberships, classes and admissions?
About $9.3M a year, or $664 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 17 gyms and studios on map listings, it comes to $547K per location. It is estimated from the incomes of the 14,002 households in Coos County and national spending patterns by income.
How does Coos County, NH compare with the U.S. for gyms and studios?
Coos County has 12.1 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $547K, 17% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Coos County would have about 14, against 17 on map listings. There is one business with payroll in the industry for every 3,501 households, against one for every 1,641 across the U.S.
How fast is Coos County, NH growing?
Population estimates put Coos County at 31,343 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 14,002 households. The median household income in Coos County is $57,677 a year, 29% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Coos County scores 43 for gyms and studios (lower middle), #1,395 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Coos County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Coos County
Screening a site or an acquisition in Coos County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Coos County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.