Fitness and classes · Small-town market · New Hampshire
Gyms and studios in the Concord, NH area
How the Concord, NH area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #375 of 535 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 142
- 17 chain locations (12%)
- Official establishments
- 54
- +12.5% since 2019
- Household spending a year
- $64.6M
- On memberships, classes and admissions · $1,061 a household
- Spending per listing
- $455K
- 31% below the U.S.
- Listings per 10k households
- 23.3
- 56% above the U.S.
- Population, 2025
- 158,078
- +2.6% since 2020
See the gyms and studios around any address in the Concord area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,061 per household (8% above the U.S. average), households in the Concord area spend about $64.6M a year on memberships, classes and admissions. That works out to $455K per location, 31% below the U.S. figure of $662K.
There are 142 gyms and studios on map listings in the Concord area as of September 2026. Chain locations make up 12% of them, against 20% across the U.S. Per 10,000 households, that is 23.3, 56% above the U.S. rate of 14.9.
Official counts show 54 businesses with payroll classed as fitness centers and recreation instruction in the Concord area in 2023, up 12.5% from 2019. That is one for every 1,128 households, against one for every 1,641 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $5.5M have gone to businesses classed as fitness centers and recreation instruction in the Concord area.
Population estimates put the population change in the Concord area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). For gyms and studios, the Concord area has a Groundwork market score of 41 (lower middle): #375 of 535 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire.
How the Concord area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Concord area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.3 | 22.3 | 14.9 |
| Spending per listing | $455K | $504K | $662K |
| Households per official establishment | 1,128 | 1,075 | 1,641 |
| Official establishment growth, 2019–2023 | +12.5% | +4.4% | +8.2% |
| Population growth, 2020–2025 | +2.6% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,061 | $1,127 | $983 |
| Median household income | $97,004 | $99,031 | $80,734 |
| Groundwork market score | 41 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54+12.5% over the period
- Employees, 2023
- 616
- Annual payroll, 2023
- $11.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14217 chain locations
- Listings at the U.S. rate for this spending
- 98The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $5.5M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Concord area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Concord area
- Population, 2025 estimate
- 158,078+2.6% since 2020
- Households
- 60,901
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 167
- Median household income
- $97,004+28.1% vs. 2015–2019, before inflation
- Average household income
- $123,673
- Median home value
- $367,600
- Jobs located here
- 83,058
- Daytime population
- 159,180Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Concord area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for gyms and studios, numbered among those based in New Hampshire, with the Concord area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 61 | 44 | 14.4 | $636K | +2.3% | #140 of 535 |
| 2Lebanon-Claremont, NH-VT | 46 | 159 | 17.3 | $555K | +1.5% | #324 of 535 |
| 3Concord, NH | 41 | 142 | 23.3 | $455K | +2.6% | #375 of 535 |
| 4Laconia, NH | 40 | 60 | 22.8 | $446K | +2.1% | #390 of 535 |
Other business types in the Concord area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes41
- Gyms49
- Yoga, Pilates and fitness studios48
- Martial arts and dance studios48
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Concord, NH area?
As of September 2026, map listings count 142 gyms and studios in the Concord area. 17 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 54 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 12.5% from 2019.
How much do households in the Concord, NH area spend on memberships, classes and admissions?
About $64.6M a year, or $1,061 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 142 gyms and studios on map listings, it comes to $455K per location. It is estimated from the incomes of the 60,901 households in the Concord area and national spending patterns by income.
How does the Concord, NH area compare with the U.S. for gyms and studios?
The Concord area has 23.3 gyms and studios per 10,000 households, 56% above the U.S. rate of 14.9. Spending per location is $455K, 31% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Concord area would have about 98, against 142 on map listings. There is one business with payroll in the industry for every 1,128 households, against one for every 1,641 across the U.S. The official count rose 12.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Concord, NH area growing?
Population estimates put the Concord area at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. The median household income in the Concord area is $97,004 a year, 20% above the U.S. median of $80,734. That rose 28.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Concord area scores 41 for gyms and studios (lower middle), #375 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Concord area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Concord area
Screening a site or an acquisition in the Concord area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.