Fitness and classes · Small-town market · Montana
Gyms and studios in the Butte-Silver Bow, MT area
Competitor counts, household spending and official business counts for gyms and studios in the Butte-Silver Bow, MT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #422 of 535 scored small-town markets
#2 of 2 scored small-town markets based in Montana
- Listings
- 28
- 0 chain locations (0%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $12.1M
- On memberships, classes and admissions · $787 a household
- Spending per listing
- $433K
- 35% below the U.S.
- Listings per 10k households
- 18.2
- 22% above the U.S.
- Population, 2025
- 36,118
- +2.6% since 2020
See the gyms and studios around any address in the Butte-Silver Bow area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Butte-Silver Bow area is 37 (lower middle), #422 of 535 scored small-town markets and #2 of 2 scored small-town markets based in Montana. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 28 gyms and studios in the Butte-Silver Bow area. None of them are chain locations, against 20% across the U.S. That is 18.2 per 10,000 households, 22% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Butte-Silver Bow area comes to about $12.1M a year: $787 per household, 20% below the U.S. average. That works out to $433K per location, 35% below the U.S. figure of $662K.
In 2023, official counts showed 9 businesses with payroll in the Butte-Silver Bow area classed as fitness centers and recreation instruction. That is one for every 1,713 households, against one for every 1,641 across the U.S. Population estimates show the Butte-Silver Bow area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Butte-Silver Bow area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Butte-Silver Bow area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 16.3 | 14.9 |
| Spending per listing | $433K | $616K | $662K |
| Households per official establishment | 1,713 | 1,257 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +18.5% | +8.2% |
| Population growth, 2020–2025 | +2.6% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $787 | $1,001 | $983 |
| Median household income | $61,754 | $72,509 | $80,734 |
| Groundwork market score | 37 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 114
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 280 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Butte-Silver Bow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Butte-Silver Bow area
- Population, 2025 estimate
- 36,118+2.6% since 2020
- Households
- 15,419
- Median age
- 40.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 50
- Median household income
- $61,754+35.1% vs. 2015–2019, before inflation
- Average household income
- $80,950
- Median home value
- $255,200
- Jobs located here
- 17,312
- Daytime population
- 35,343Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Butte-Silver Bow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Montana
Every Montana market ranked →The highest-scoring small-town markets in Montana for gyms and studios, numbered among those based in Montana, with the Butte-Silver Bow area marked.
Top small-town markets in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 49 | 89 | 20.1 | $510K | +10.1% | #300 of 535 |
| 2Butte-Silver Bow, MT | 37 | 28 | 18.2 | $433K | +2.6% | #422 of 535 |
Other business types in the Butte-Silver Bow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes37
- Gyms38
- Yoga, Pilates and fitness studios
- Martial arts and dance studios38
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Butte-Silver Bow, MT area?
The Butte-Silver Bow area has 28 gyms and studios on map listings as of September 2026. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Butte-Silver Bow, MT area spend on memberships, classes and admissions?
About $12.1M a year, or $787 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 28 gyms and studios on map listings, it comes to $433K per location. It is estimated from the incomes of the 15,419 households in the Butte-Silver Bow area and national spending patterns by income.
How does the Butte-Silver Bow, MT area compare with the U.S. for gyms and studios?
The Butte-Silver Bow area has 18.2 gyms and studios per 10,000 households, 22% above the U.S. rate of 14.9. Spending per location is $433K, 35% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Butte-Silver Bow area would have about 18, against 28 on map listings. There is one business with payroll in the industry for every 1,713 households, against one for every 1,641 across the U.S.
How fast is the Butte-Silver Bow, MT area growing?
Population estimates put the Butte-Silver Bow area at 36,118 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 15,419 households. Median household income in the Butte-Silver Bow area is $61,754, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Butte-Silver Bow area scores 37 for gyms and studios (lower middle), #422 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Butte-Silver Bow area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Butte-Silver Bow area
Screening a site or an acquisition in the Butte-Silver Bow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Butte-Silver Bow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.