Fitness and classes · County · Montana
Gyms and studios in Flathead County, MT
How Flathead County, MT compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,277 of 2,088 scored counties
#15 of 17 scored counties in Montana
- Listings
- 89
- 4 chain locations (4%)
- Official establishments
- 40
- +29.0% since 2019
- Household spending a year
- $45.4M
- On memberships, classes and admissions · $1,025 a household
- Spending per listing
- $510K
- 23% below the U.S.
- Listings per 10k households
- 20.1
- 35% above the U.S.
- Population, 2025
- 115,429
- +10.1% since 2020
See the gyms and studios around any address in Flathead County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 89 gyms and studios in Flathead County. Of those, 4 are chain locations, or 4%, against 20% across the U.S. That comes to 20.1 for every 10,000 households, 35% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Flathead County comes to about $45.4M a year: $1,025 per household, 4% above the U.S. average. That works out to $510K per location, 23% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Flathead County was 40 in 2023, up 29.0% from 2019. That is one for every 1,106 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $825K has gone to businesses classed as fitness centers and recreation instruction in Flathead County.
Population estimates show Flathead County grew 10.1% from 2020 to 2025, faster than the U.S. (+3.1%). Flathead County scores 46 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,277 of 2,088 scored counties and #15 of 17 scored counties in Montana.
How Flathead County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Flathead County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.1 | 16.3 | 14.9 |
| Spending per listing | $510K | $616K | $662K |
| Households per official establishment | 1,106 | 1,257 | 1,641 |
| Official establishment growth, 2019–2023 | +29.0% | +18.5% | +8.2% |
| Population growth, 2020–2025 | +10.1% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,025 | $1,001 | $983 |
| Median household income | $73,925 | $72,509 | $80,734 |
| Groundwork market score | 46 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31 → 40+29.0% over the period
- Employees, 2023
- 645
- Annual payroll, 2023
- $9.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 894 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $825K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Flathead County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Flathead County
- Population, 2025 estimate
- 115,429+10.1% since 2020
- Households
- 44,233
- Median age
- 43.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 5,087 sq. mi.
- People per square mile
- 22
- Median household income
- $73,925+31.6% vs. 2015–2019, before inflation
- Average household income
- $99,728
- Median home value
- $535,500
- Jobs located here
- 49,504
- Daytime population
- 110,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Flathead County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Montana
Every Montana market ranked →The highest-scoring counties in Montana for gyms and studios, numbered among those based in Montana, with Flathead County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carbon County, MT | 91 | 5 | 10.7 | $1M | +9.1% | #11 of 2,088 |
| 2Jefferson County, MT | 86 | 8 | 16.0 | $810K | +9.8% | #25 of 2,088 |
| 3Fergus County, MT | 71 | 5 | 9.4 | $851K | +3.1% | #232 of 2,088 |
| 4Park County, MT | 71 | 12 | 14.3 | $714K | +5.7% | #240 of 2,088 |
| 5Lincoln County, MT | 65 | 9 | 9.9 | $696K | +13.1% | #423 of 2,088 |
| 6Ravalli County, MT | 65 | 31 | 16.6 | $559K | +9.4% | #430 of 2,088 |
| 7Custer County, MT | 64 | 6 | 11.9 | $745K | +1.5% | #458 of 2,088 |
| 8Lake County, MT | 64 | 19 | 15.1 | $601K | +6.9% | #472 of 2,088 |
| 9Richland County, MT | 56 | 7 | 15.8 | $686K | −1.3% | #774 of 2,088 |
| 10Gallatin County, MT | 52 | 111 | 21.7 | $602K | +7.7% | #973 of 2,088 |
| 15Flathead County, MT | 46 | 89 | 20.1 | $510K | +10.1% | #1,277 of 2,088 |
Other business types in Flathead County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms50
- Yoga, Pilates and fitness studios40
- Martial arts and dance studios65
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Flathead County, MT?
There are 89 gyms and studios on map listings in Flathead County as of September 2026. 4 of them (4%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 40 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 29.0% from 2019.
How much do households in Flathead County, MT spend on memberships, classes and admissions?
About $45.4M a year, or $1,025 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 89 gyms and studios on map listings, it comes to $510K per location. It is estimated from the incomes of the 44,233 households in Flathead County and national spending patterns by income.
How does Flathead County, MT compare with the U.S. for gyms and studios?
Flathead County has 20.1 gyms and studios per 10,000 households, 35% above the U.S. rate of 14.9. Spending per location is $510K, 23% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Flathead County would have about 69, against 89 on map listings. There is one business with payroll in the industry for every 1,106 households, against one for every 1,641 across the U.S. The official count rose 29.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Flathead County, MT growing?
Population estimates put Flathead County at 115,429 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 44,233 households. Median household income in Flathead County is $73,925, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Flathead County scores 46 for gyms and studios (lower middle), #1,277 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Flathead County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Flathead County
Screening a site or an acquisition in Flathead County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.