Groundwork

Fitness and classes · County · Montana

Gyms and studios in Big Horn County, MT

Competitor counts, household spending and official business counts for gyms and studios in Big Horn County, MT, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.7M
On memberships, classes and admissions · $709 a household
Spending per listing
$1.4M
Too few listings to compare
Listings per 10k households
5.2
Too few listings to compare
Population, 2025
12,752
−2.5% since 2020

See the gyms and studios around any address in Big Horn County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Big Horn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2 gyms and studios in Big Horn County. That is 5.2 per 10,000 households.

At $709 per household (28% below the U.S. average), households in Big Horn County spend about $2.7M a year on memberships, classes and admissions. That works out to $1.4M per location.

There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Big Horn County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Big Horn County declined 2.5%, against +3.1% for the U.S. With 2 gyms and studios on map listings, Big Horn County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Big Horn County compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Big Horn County, MT compared with Montana and the U.S.
MeasureBig Horn CountyMontanaU.S.
Listings per 10k households5.216.314.9
Spending per listing$1.4M$616K$662K
Households per official establishmentn/a1,2571,641
Official establishment growth, 2019–2023n/a+18.5%+8.2%
Population growth, 2020–2025−2.5%+5.3%+3.1%
Spending per household on memberships, classes and admissions$709$1,001$983
Median household income$58,750$72,509$80,734
Groundwork market scoreNot scored43

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Big Horn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Big Horn County

Population, 2025 estimate
12,752−2.5% since 2020
Households
3,827
Median age
32.4
Homes lived in by their owners
67%
Vehicles per household
2.2
Land area
4,998 sq. mi.
People per square mile
3
Median household income
$58,750+17.8% vs. 2015–2019, before inflation
Average household income
$73,454
Median home value
$143,400
Jobs located here
3,877
Daytime population
13,017Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Big Horn County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Big Horn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms, studios and classes across Montana

Every Montana market ranked →

The highest-scoring counties in Montana for gyms and studios, numbered among those based in Montana, with Big Horn County marked.

Top counties in Montana

Counties in Montana ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Carbon County, MT91510.7$1M+9.1%#11 of 2,088
2Jefferson County, MT86816.0$810K+9.8%#25 of 2,088
3Fergus County, MT7159.4$851K+3.1%#232 of 2,088
4Park County, MT711214.3$714K+5.7%#240 of 2,088
5Lincoln County, MT6599.9$696K+13.1%#423 of 2,088
6Ravalli County, MT653116.6$559K+9.4%#430 of 2,088
7Custer County, MT64611.9$745K+1.5%#458 of 2,088
8Lake County, MT641915.1$601K+6.9%#472 of 2,088
9Richland County, MT56715.8$686K−1.3%#774 of 2,088
10Gallatin County, MT5211121.7$602K+7.7%#973 of 2,088
Big Horn County, MTNot scored25.2$1.4M−2.5%

Other business types in Big Horn County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Big Horn County, MT?

There are 2 gyms and studios on map listings in Big Horn County as of September 2026. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Big Horn County: counts under 3 are left out.

How much do households in Big Horn County, MT spend on memberships, classes and admissions?

About $2.7M a year, or $709 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 2 gyms and studios on map listings, it comes to $1.4M per location. It is estimated from the incomes of the 3,827 households in Big Horn County and national spending patterns by income.

How does Big Horn County, MT compare with the U.S. for gyms and studios?

Big Horn County has 2 gyms and studios on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of gyms and studios to household spending, Big Horn County would have about 4, against 2 on map listings.

How fast is Big Horn County, MT growing?

Population estimates put Big Horn County at 12,752 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 3,827 households. Median household income in Big Horn County is $58,750, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Big Horn County has no market score for gyms and studios: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Big Horn County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Big Horn County

Screening a site or an acquisition in Big Horn County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Big Horn County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.