Fitness and classes · County · Kansas
Gyms and studios in Shawnee County, KS
The gyms and studios in Shawnee County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,048 of 2,088 scored counties
#15 of 36 scored counties in Kansas
- Listings
- 93
- 13 chain locations (14%)
- Official establishments
- 33
- +10.0% since 2019
- Household spending a year
- $61.2M
- On memberships, classes and admissions · $811 a household
- Spending per listing
- $658K
- In line with the U.S.
- Listings per 10k households
- 12.3
- 17% below the U.S.
- Population, 2025
- 178,607
- 0.0% since 2020
See the gyms and studios around any address in Shawnee County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Shawnee County comes to about $61.2M a year: $811 per household, 18% below the U.S. average. That works out to $658K per location, in line with the U.S. figure of $662K.
There are 93 gyms and studios on map listings in Shawnee County as of September 2026. Chain locations make up 14% of them, against 20% across the U.S. That comes to 12.3 for every 10,000 households, 17% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Shawnee County was 33 in 2023, up 10.0% from 2019. That is one for every 2,287 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $255K have gone to businesses classed as fitness centers and recreation instruction in Shawnee County.
Between 2020 and 2025, the population of Shawnee County held about level, against +3.1% for the U.S. For gyms and studios, Shawnee County has a Groundwork market score of 50 (upper middle): #1,048 of 2,088 scored counties and #15 of 36 scored counties in Kansas.
How Shawnee County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawnee County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 14.0 | 14.9 |
| Spending per listing | $658K | $650K | $662K |
| Households per official establishment | 2,287 | 2,014 | 1,641 |
| Official establishment growth, 2019–2023 | +10.0% | +2.6% | +8.2% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $811 | $911 | $983 |
| Median household income | $67,104 | $74,275 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 33+10.0% over the period
- Employees, 2023
- 430
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9313 chain locations
- Listings at the U.S. rate for this spending
- 92The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $255K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Shawnee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shawnee County
- Population, 2025 estimate
- 178,6070.0% since 2020
- Households
- 75,458
- Median age
- 40.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 544 sq. mi.
- People per square mile
- 327
- Median household income
- $67,104+18.2% vs. 2015–2019, before inflation
- Average household income
- $88,163
- Median home value
- $180,900
- Jobs located here
- 103,349
- Daytime population
- 200,016Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawnee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Shawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for gyms and studios, numbered among those based in Kansas, with Shawnee County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Butler County, KS | 81 | 21 | 8.3 | $1.1M | +3.1% | #57 of 2,088 |
| 2Leavenworth County, KS | 74 | 35 | 11.6 | $892K | +3.2% | #164 of 2,088 |
| 3Miami County, KS | 67 | 23 | 16.7 | $611K | +5.9% | #358 of 2,088 |
| 4Sumner County, KS | 66 | 6 | 6.7 | $1.1M | −0.1% | #363 of 2,088 |
| 5Wyandotte County, KS | 65 | 55 | 8.9 | $819K | +1.0% | #413 of 2,088 |
| 6Pottawatomie County, KS | 65 | 16 | 17.1 | $604K | +6.9% | #428 of 2,088 |
| 7Dickinson County, KS | 61 | 8 | 10.0 | $779K | +1.4% | #558 of 2,088 |
| 8Reno County, KS | 58 | 23 | 9.0 | $781K | −0.6% | #675 of 2,088 |
| 9Jefferson County, KS | 58 | 10 | 13.5 | $702K | −0.2% | #686 of 2,088 |
| 10Franklin County, KS | 57 | 11 | 10.6 | $733K | +1.1% | #722 of 2,088 |
| 15Shawnee County, KS | 50 | 93 | 12.3 | $658K | 0.0% | #1,048 of 2,088 |
Other business types in Shawnee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes50
- Gyms51
- Yoga, Pilates and fitness studios62
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Shawnee County, KS?
As of September 2026, map listings count 93 gyms and studios in Shawnee County. 13 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 33 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 10.0% from 2019.
How much do households in Shawnee County, KS spend on memberships, classes and admissions?
About $61.2M a year, or $811 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 93 gyms and studios on map listings, it comes to $658K per location. It is estimated from the incomes of the 75,458 households in Shawnee County and national spending patterns by income.
How does Shawnee County, KS compare with the U.S. for gyms and studios?
Shawnee County has 12.3 gyms and studios per 10,000 households, 17% below the U.S. rate of 14.9. Spending per location is $658K, in line with the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Shawnee County would have about 92, against 93 on map listings. There is one business with payroll in the industry for every 2,287 households, against one for every 1,641 across the U.S. The official count rose 10.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Shawnee County, KS growing?
Population estimates put Shawnee County at 178,607 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 75,458 households. The median household income in Shawnee County is $67,104 a year, 17% below the U.S. median of $80,734. That rose 18.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawnee County scores 50 for gyms and studios (upper middle), #1,048 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawnee County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Shawnee County
Screening a site or an acquisition in Shawnee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawnee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.