Groundwork

Fitness and classes · Metro area · Kansas

Gyms and studios in the Topeka, KS metro area

Competitor counts, household spending and official business counts for gyms and studios in the Topeka, KS metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #121 of 387 scored metro areas
#2 of 4 scored metro areas based in Kansas

Listings
117
14 chain locations (12%)
Official establishments
39
Businesses with payroll, 2023
Household spending a year
$79.7M
On memberships, classes and admissions · $821 a household
Spending per listing
$681K
3% above the U.S.
Listings per 10k households
12.1
19% below the U.S.
Population, 2025
233,052
+0.1% since 2020

See the gyms and studios around any address in the Topeka metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 117 gyms and studios in the Topeka metro area. 14 of them (12%) are chain locations, against 20% across the U.S. That is 12.1 per 10,000 households, 19% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in the Topeka metro area comes to about $79.7M a year: $821 per household, 16% below the U.S. average. That is about $681K of household spending for each location on map listings, 3% above the U.S. figure of $662K.

In 2023, official counts showed 39 businesses with payroll in the Topeka metro area classed as fitness centers and recreation instruction. That is one for every 2,487 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $370K have gone to businesses classed as fitness centers and recreation instruction in the Topeka metro area.

Population estimates put the population change in the Topeka metro area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). For gyms and studios, the Topeka metro area has a Groundwork market score of 57 (upper middle): #121 of 387 scored metro areas and #2 of 4 scored metro areas based in Kansas.

How the Topeka metro area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Topeka, KS metro area compared with Kansas and the U.S.
MeasureTopeka metro areaKansasU.S.
Listings per 10k households12.114.014.9
Spending per listing$681K$650K$662K
Households per official establishment2,4872,0141,641
Official establishment growth, 2019–2023n/a+2.6%+8.2%
Population growth, 2020–2025+0.1%+1.3%+3.1%
Spending per household on memberships, classes and admissions$821$911$983
Median household income$69,888$74,275$80,734
Groundwork market score5749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
39
Employees, 2023
459
Annual payroll, 2023
$6.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
11714 chain locations
Listings at the U.S. rate for this spending
120The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$370K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Topeka metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Topeka metro area

Population, 2025 estimate
233,052+0.1% since 2020
Households
96,999
Median age
41.3
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
3,233 sq. mi.
People per square mile
72
Median household income
$69,888+21.3% vs. 2015–2019, before inflation
Average household income
$89,198
Median home value
$183,200
Jobs located here
117,217
Daytime population
240,729Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Topeka metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Kansas

Every Kansas market ranked →

The highest-scoring metro areas in Kansas for gyms and studios, numbered among those based in Kansas (a market based in another state is listed without a number), with the Topeka metro area marked.

Top metro areas in Kansas

Metro areas in Kansas ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wichita, KS6430111.8$714K+2.4%#71 of 387
Kansas City, MO-KS581,34315.0$679K+3.4%#112 of 387
2Topeka, KS5711712.1$681K+0.1%#121 of 387
Joplin, MO-KS5310813.6$527K+3.9%#159 of 387
St. Joseph, MO-KS425311.3$670K−2.0%#267 of 387
3Lawrence, KS398015.9$577K+1.8%#294 of 387
4Manhattan, KS348717.0$465K+1.4%#331 of 387

Other business types in the Topeka metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Topeka, KS metro area?

There are 117 gyms and studios on map listings in the Topeka metro area as of September 2026. 14 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 39 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Topeka, KS metro area spend on memberships, classes and admissions?

About $79.7M a year, or $821 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 117 gyms and studios on map listings, it comes to $681K per location. It is estimated from the incomes of the 96,999 households in the Topeka metro area and national spending patterns by income.

How does the Topeka, KS metro area compare with the U.S. for gyms and studios?

The Topeka metro area has 12.1 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $681K, 3% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Topeka metro area would have about 120, against 117 on map listings. There is one business with payroll in the industry for every 2,487 households, against one for every 1,641 across the U.S.

How fast is the Topeka, KS metro area growing?

Population estimates put the Topeka metro area at 233,052 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 96,999 households. Median household income in the Topeka metro area is $69,888, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Topeka metro area scores 57 for gyms and studios (upper middle), #121 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Topeka metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Topeka metro area

Screening a site or an acquisition in the Topeka metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.