Fitness and classes · County · Kansas
Gyms and studios in Douglas County, KS
The gyms and studios in Douglas County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,427 of 2,088 scored counties
#26 of 36 scored counties in Kansas
- Listings
- 80
- 16 chain locations (20%)
- Official establishments
- 38
- −9.5% since 2019
- Household spending a year
- $46.2M
- On memberships, classes and admissions · $916 a household
- Spending per listing
- $577K
- 13% below the U.S.
- Listings per 10k households
- 15.9
- 7% above the U.S.
- Population, 2025
- 120,920
- +1.8% since 2020
See the gyms and studios around any address in Douglas County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Douglas County comes to about $46.2M a year: $916 per household, 7% below the U.S. average. That is about $577K of household spending for each location on map listings, 13% below the U.S. figure of $662K.
Douglas County has 80 gyms and studios on map listings as of September 2026. Of those, 16 are chain locations, or 20%, against 20% across the U.S. That is 15.9 per 10,000 households, 7% above the U.S. rate of 14.9.
In 2023, official counts showed 38 businesses with payroll in Douglas County classed as fitness centers and recreation instruction, down 9.5% from 2019. That is one for every 1,326 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $739K has gone to businesses classed as fitness centers and recreation instruction in Douglas County.
Population estimates show Douglas County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Douglas County scores 42 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,427 of 2,088 scored counties and #26 of 36 scored counties in Kansas.
How Douglas County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 14.0 | 14.9 |
| Spending per listing | $577K | $650K | $662K |
| Households per official establishment | 1,326 | 2,014 | 1,641 |
| Official establishment growth, 2019–2023 | −9.5% | +2.6% | +8.2% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $916 | $911 | $983 |
| Median household income | $69,746 | $74,275 | $80,734 |
| Groundwork market score | 42 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42 → 38−9.5% over the period
- Employees, 2023
- 453
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8016 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $739K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 120,920+1.8% since 2020
- Households
- 50,406
- Median age
- 35.2
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.8
- Land area
- 456 sq. mi.
- People per square mile
- 264
- Median household income
- $69,746+17.4% vs. 2015–2019, before inflation
- Average household income
- $96,109
- Median home value
- $309,400
- Jobs located here
- 51,342
- Daytime population
- 115,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for gyms and studios, numbered among those based in Kansas, with Douglas County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Butler County, KS | 81 | 21 | 8.3 | $1.1M | +3.1% | #57 of 2,088 |
| 2Leavenworth County, KS | 74 | 35 | 11.6 | $892K | +3.2% | #164 of 2,088 |
| 3Miami County, KS | 67 | 23 | 16.7 | $611K | +5.9% | #358 of 2,088 |
| 4Sumner County, KS | 66 | 6 | 6.7 | $1.1M | −0.1% | #363 of 2,088 |
| 5Wyandotte County, KS | 65 | 55 | 8.9 | $819K | +1.0% | #413 of 2,088 |
| 6Pottawatomie County, KS | 65 | 16 | 17.1 | $604K | +6.9% | #428 of 2,088 |
| 7Dickinson County, KS | 61 | 8 | 10.0 | $779K | +1.4% | #558 of 2,088 |
| 8Reno County, KS | 58 | 23 | 9.0 | $781K | −0.6% | #675 of 2,088 |
| 9Jefferson County, KS | 58 | 10 | 13.5 | $702K | −0.2% | #686 of 2,088 |
| 10Franklin County, KS | 57 | 11 | 10.6 | $733K | +1.1% | #722 of 2,088 |
| 26Douglas County, KS | 42 | 80 | 15.9 | $577K | +1.8% | #1,427 of 2,088 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes42
- Gyms57
- Yoga, Pilates and fitness studios43
- Martial arts and dance studios45
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Douglas County, KS?
Map listings as of September 2026 show 80 gyms and studios in Douglas County. 16 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 38 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 9.5% from 2019.
How much do households in Douglas County, KS spend on memberships, classes and admissions?
About $46.2M a year, or $916 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 80 gyms and studios on map listings, it comes to $577K per location. It is estimated from the incomes of the 50,406 households in Douglas County and national spending patterns by income.
How does Douglas County, KS compare with the U.S. for gyms and studios?
Douglas County has 15.9 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $577K, 13% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Douglas County would have about 70, against 80 on map listings. There is one business with payroll in the industry for every 1,326 households, against one for every 1,641 across the U.S. The official count fell 9.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Douglas County, KS growing?
Population estimates put Douglas County at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. The median household income in Douglas County is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 42 for gyms and studios (lower middle), #1,427 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.