Groundwork

Fitness and classes · Small-town market · Kansas

Gyms and studios in the Great Bend, KS area

The gyms and studios in the Great Bend, KS area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #483 of 535 scored small-town markets
#12 of 13 scored small-town markets based in Kansas

Listings
14
3 chain locations (21%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7M
On memberships, classes and admissions · $676 a household
Spending per listing
$502K
24% below the U.S.
Listings per 10k households
13.5
9% below the U.S.
Population, 2025
24,790
−2.5% since 2020

See the gyms and studios around any address in the Great Bend area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Great Bend area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in the Great Bend area is 27 (lower middle), #483 of 535 scored small-town markets and #12 of 13 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.

Households in the Great Bend area spend about $7M a year on memberships, classes and admissions, or $676 per household, 31% below the U.S. average. That is about $502K of household spending for each location on map listings, 24% below the U.S. figure of $662K.

There are 14 gyms and studios on map listings in the Great Bend area as of September 2026. Of those, 3 are chain locations, or 21%, against 20% across the U.S. That comes to 13.5 for every 10,000 households, 9% below the U.S. rate of 14.9.

Official counts don’t publish a figure for fitness centers and recreation instruction in the Great Bend area, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $116K has gone to businesses classed as fitness centers and recreation instruction in the Great Bend area. Population estimates show the Great Bend area declined 2.5% from 2020 to 2025, against +3.1% for the U.S.

How the Great Bend area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Great Bend, KS area compared with Kansas and the U.S.
MeasureGreat Bend areaKansasU.S.
Listings per 10k households13.514.014.9
Spending per listing$502K$650K$662K
Households per official establishmentn/a2,0141,641
Official establishment growth, 2019–2023n/a+2.6%+8.2%
Population growth, 2020–2025−2.5%+1.3%+3.1%
Spending per household on memberships, classes and admissions$676$911$983
Median household income$58,851$74,275$80,734
Groundwork market score2749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
143 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$116K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Great Bend area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Great Bend area

Population, 2025 estimate
24,790−2.5% since 2020
Households
10,380
Median age
40.6
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
895 sq. mi.
People per square mile
28
Median household income
$58,851+18.4% vs. 2015–2019, before inflation
Average household income
$78,743
Median home value
$126,400
Jobs located here
11,401
Daytime population
24,199Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Great Bend area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

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Gyms, studios and classes across Kansas

Every Kansas market ranked →

The highest-scoring small-town markets in Kansas for gyms and studios, numbered among those based in Kansas, with the Great Bend area marked.

Top small-town markets in Kansas

Small-town markets in Kansas ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa, KS671110.6$733K+1.1%#79 of 535
2Hutchinson, KS59239.0$781K−0.6%#159 of 535
3Garden City, KS53139.8$846K−2.1%#233 of 535
4Salina, KS512610.4$728K−1.4%#268 of 535
5Dodge City, KS511512.7$632K−0.6%#271 of 535
6Atchison, KS50610.5$668K−0.9%#283 of 535
7Arkansas City-Winfield, KS461712.7$546K−0.4%#325 of 535
8McPherson, KS461915.6$538K−0.4%#326 of 535
9Pittsburg, KS391912.0$530K+0.1%#400 of 535
10Emporia, KS381711.6$572K+0.4%#411 of 535
12Great Bend, KS271413.5$502K−2.5%#483 of 535

Other business types in the Great Bend area

Each with its Groundwork market score here, out of 100, where it has one.

Fitness and classes

Funeral services

Questions

How many gyms and studios are in the Great Bend, KS area?

As of September 2026, map listings count 14 gyms and studios in the Great Bend area. 3 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Great Bend area: counts under 3 are left out.

How much do households in the Great Bend, KS area spend on memberships, classes and admissions?

About $7M a year, or $676 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 14 gyms and studios on map listings, it comes to $502K per location. It is estimated from the incomes of the 10,380 households in the Great Bend area and national spending patterns by income.

How does the Great Bend, KS area compare with the U.S. for gyms and studios?

The Great Bend area has 13.5 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $502K, 24% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Great Bend area would have about 11, against 14 on map listings.

How fast is the Great Bend, KS area growing?

Population estimates put the Great Bend area at 24,790 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 10,380 households. The median household income in the Great Bend area is $58,851 a year, 27% below the U.S. median of $80,734. That rose 18.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Great Bend area scores 27 for gyms and studios (lower middle), #483 of 535 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Great Bend area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Great Bend area

Screening a site or an acquisition in the Great Bend area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.