Fitness and classes · Metro area · Kansas
Gyms and studios in the Lawrence, KS metro area
How the Lawrence, KS metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #294 of 387 scored metro areas
#3 of 4 scored metro areas based in Kansas
- Listings
- 80
- 16 chain locations (20%)
- Official establishments
- 38
- −9.5% since 2019
- Household spending a year
- $46.2M
- On memberships, classes and admissions · $916 a household
- Spending per listing
- $577K
- 13% below the U.S.
- Listings per 10k households
- 15.9
- 7% above the U.S.
- Population, 2025
- 120,920
- +1.8% since 2020
See the gyms and studios around any address in the Lawrence metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Lawrence metro area has a Groundwork market score of 39 (lower middle): #294 of 387 scored metro areas and #3 of 4 scored metro areas based in Kansas. That puts it in the bottom quarter of metro areas.
Household spending on memberships, classes and admissions in the Lawrence metro area comes to about $46.2M a year: $916 per household, 7% below the U.S. average. Spread across 80 gyms and studios, that is $577K per location, 13% below the U.S. figure of $662K.
There are 80 gyms and studios on map listings in the Lawrence metro area as of September 2026. Of those, 16 are chain locations, or 20%, against 20% across the U.S. That is 15.9 per 10,000 households, 7% above the U.S. rate of 14.9.
Official counts show 38 businesses with payroll classed as fitness centers and recreation instruction in the Lawrence metro area in 2023, down 9.5% from 2019. That is one for every 1,326 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $739K has gone to businesses classed as fitness centers and recreation instruction in the Lawrence metro area. Between 2020 and 2025, the population of the Lawrence metro area grew 1.8%, slower than the U.S. (+3.1%).
How the Lawrence metro area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawrence metro area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 14.0 | 14.9 |
| Spending per listing | $577K | $650K | $662K |
| Households per official establishment | 1,326 | 2,014 | 1,641 |
| Official establishment growth, 2019–2023 | −9.5% | +2.6% | +8.2% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $916 | $911 | $983 |
| Median household income | $69,746 | $74,275 | $80,734 |
| Groundwork market score | 39 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38−9.5% over the period
- Employees, 2023
- 453
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8016 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $739K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Lawrence metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lawrence metro area
- Population, 2025 estimate
- 120,920+1.8% since 2020
- Households
- 50,406
- Median age
- 35.2
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.8
- Land area
- 456 sq. mi.
- People per square mile
- 264
- Median household income
- $69,746+17.4% vs. 2015–2019, before inflation
- Average household income
- $96,109
- Median home value
- $309,400
- Jobs located here
- 51,342
- Daytime population
- 115,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawrence metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Kansas
Every Kansas market ranked →The highest-scoring metro areas in Kansas for gyms and studios, numbered among those based in Kansas (a market based in another state is listed without a number), with the Lawrence metro area marked.
Top metro areas in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wichita, KS | 64 | 301 | 11.8 | $714K | +2.4% | #71 of 387 |
| Kansas City, MO-KS | 58 | 1,343 | 15.0 | $679K | +3.4% | #112 of 387 |
| 2Topeka, KS | 57 | 117 | 12.1 | $681K | +0.1% | #121 of 387 |
| Joplin, MO-KS | 53 | 108 | 13.6 | $527K | +3.9% | #159 of 387 |
| St. Joseph, MO-KS | 42 | 53 | 11.3 | $670K | −2.0% | #267 of 387 |
| 3Lawrence, KS | 39 | 80 | 15.9 | $577K | +1.8% | #294 of 387 |
| 4Manhattan, KS | 34 | 87 | 17.0 | $465K | +1.4% | #331 of 387 |
Other business types in the Lawrence metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms54
- Yoga, Pilates and fitness studios39
- Martial arts and dance studios40
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Lawrence, KS metro area?
As of September 2026, map listings count 80 gyms and studios in the Lawrence metro area. 16 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 38 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 9.5% from 2019.
How much do households in the Lawrence, KS metro area spend on memberships, classes and admissions?
About $46.2M a year, or $916 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 80 gyms and studios on map listings, it comes to $577K per location. It is estimated from the incomes of the 50,406 households in the Lawrence metro area and national spending patterns by income.
How does the Lawrence, KS metro area compare with the U.S. for gyms and studios?
The Lawrence metro area has 15.9 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $577K, 13% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Lawrence metro area would have about 70, against 80 on map listings. There is one business with payroll in the industry for every 1,326 households, against one for every 1,641 across the U.S. The official count fell 9.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Lawrence, KS metro area growing?
Population estimates put the Lawrence metro area at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. The median household income in the Lawrence metro area is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawrence metro area scores 39 for gyms and studios (lower middle), #294 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawrence metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Lawrence metro area
Screening a site or an acquisition in the Lawrence metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawrence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.