Fitness and classes · County · Kansas
Gyms and studios in Butler County, KS
Competitor counts, household spending and official business counts for gyms and studios in Butler County, KS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #57 of 2,088 scored counties
#1 of 36 scored counties in Kansas
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $23.8M
- On memberships, classes and admissions · $940 a household
- Spending per listing
- $1.1M
- 71% above the U.S.
- Listings per 10k households
- 8.3
- 44% below the U.S.
- Population, 2025
- 69,484
- +3.1% since 2020
See the gyms and studios around any address in Butler County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Butler County has a Groundwork market score of 81 (high): #57 of 2,088 scored counties and #1 of 36 scored counties in Kansas. That puts it in the top 10% of counties for gyms and studios.
Map listings as of September 2026 show 21 gyms and studios in Butler County. Chain locations make up 14% of them, against 20% across the U.S. That is 8.3 per 10,000 households, 44% below the U.S. rate of 14.9.
At $940 per household (4% below the U.S. average), households in Butler County spend about $23.8M a year on memberships, classes and admissions. That works out to $1.1M per location, 71% above the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Butler County was 7 in 2023. That is one for every 3,620 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as fitness centers and recreation instruction in Butler County. Between 2020 and 2025, the population of Butler County grew 3.1%, in step with the U.S. (+3.1%).
How Butler County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Butler County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 14.0 | 14.9 |
| Spending per listing | $1.1M | $650K | $662K |
| Households per official establishment | 3,620 | 2,014 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +8.2% |
| Population growth, 2020–2025 | +3.1% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $940 | $911 | $983 |
| Median household income | $81,610 | $74,275 | $80,734 |
| Groundwork market score | 81 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 7
- Employees, 2023
- 177
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Butler County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Butler County
- Population, 2025 estimate
- 69,484+3.1% since 2020
- Households
- 25,338
- Median age
- 39.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 1,430 sq. mi.
- People per square mile
- 48
- Median household income
- $81,610+26.0% vs. 2015–2019, before inflation
- Average household income
- $102,506
- Median home value
- $217,600
- Jobs located here
- 20,149
- Daytime population
- 57,947Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butler County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for gyms and studios, numbered among those based in Kansas, with Butler County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Butler County, KS | 81 | 21 | 8.3 | $1.1M | +3.1% | #57 of 2,088 |
| 2Leavenworth County, KS | 74 | 35 | 11.6 | $892K | +3.2% | #164 of 2,088 |
| 3Miami County, KS | 67 | 23 | 16.7 | $611K | +5.9% | #358 of 2,088 |
| 4Sumner County, KS | 66 | 6 | 6.7 | $1.1M | −0.1% | #363 of 2,088 |
| 5Wyandotte County, KS | 65 | 55 | 8.9 | $819K | +1.0% | #413 of 2,088 |
| 6Pottawatomie County, KS | 65 | 16 | 17.1 | $604K | +6.9% | #428 of 2,088 |
| 7Dickinson County, KS | 61 | 8 | 10.0 | $779K | +1.4% | #558 of 2,088 |
| 8Reno County, KS | 58 | 23 | 9.0 | $781K | −0.6% | #675 of 2,088 |
| 9Jefferson County, KS | 58 | 10 | 13.5 | $702K | −0.2% | #686 of 2,088 |
| 10Franklin County, KS | 57 | 11 | 10.6 | $733K | +1.1% | #722 of 2,088 |
Other business types in Butler County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes81
- Gyms87
- Yoga, Pilates and fitness studios
- Martial arts and dance studios74
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Butler County, KS?
There are 21 gyms and studios on map listings in Butler County as of September 2026. 3 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Butler County, KS spend on memberships, classes and admissions?
About $23.8M a year, or $940 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 21 gyms and studios on map listings, it comes to $1.1M per location. It is estimated from the incomes of the 25,338 households in Butler County and national spending patterns by income.
How does Butler County, KS compare with the U.S. for gyms and studios?
Butler County has 8.3 gyms and studios per 10,000 households, 44% below the U.S. rate of 14.9. Spending per location is $1.1M, 71% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Butler County would have about 36, against 21 on map listings. There is one business with payroll in the industry for every 3,620 households, against one for every 1,641 across the U.S.
How fast is Butler County, KS growing?
Population estimates put Butler County at 69,484 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 25,338 households. Median household income in Butler County is $81,610, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Butler County scores 81 for gyms and studios (high), #57 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butler County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Butler County
Screening a site or an acquisition in Butler County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.