Fitness and classes · County · Kansas
Gyms and studios in Riley County, KS
How Riley County, KS compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,856 of 2,088 scored counties
#33 of 36 scored counties in Kansas
- Listings
- 55
- 7 chain locations (13%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $21.7M
- On memberships, classes and admissions · $785 a household
- Spending per listing
- $395K
- 40% below the U.S.
- Listings per 10k households
- 19.9
- 34% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the gyms and studios around any address in Riley County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Riley County scores 28 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,856 of 2,088 scored counties and #33 of 36 scored counties in Kansas. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 55 gyms and studios in Riley County. Of those, 7 are chain locations, or 13%, against 20% across the U.S. That is 19.9 per 10,000 households, 34% above the U.S. rate of 14.9.
Households in Riley County spend about $21.7M a year on memberships, classes and admissions, or $785 per household, 20% below the U.S. average. Spread across 55 gyms and studios, that is $395K per location, 40% below the U.S. figure of $662K.
In 2023, official counts showed 17 businesses with payroll in Riley County classed as fitness centers and recreation instruction. That is one for every 1,629 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as fitness centers and recreation instruction in Riley County. Population estimates show Riley County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.9 | 14.0 | 14.9 |
| Spending per listing | $395K | $650K | $662K |
| Households per official establishment | 1,629 | 2,014 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +8.2% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $785 | $911 | $983 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 28 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 17
- Employees, 2023
- 171
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 557 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for gyms and studios, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Butler County, KS | 81 | 21 | 8.3 | $1.1M | +3.1% | #57 of 2,088 |
| 2Leavenworth County, KS | 74 | 35 | 11.6 | $892K | +3.2% | #164 of 2,088 |
| 3Miami County, KS | 67 | 23 | 16.7 | $611K | +5.9% | #358 of 2,088 |
| 4Sumner County, KS | 66 | 6 | 6.7 | $1.1M | −0.1% | #363 of 2,088 |
| 5Wyandotte County, KS | 65 | 55 | 8.9 | $819K | +1.0% | #413 of 2,088 |
| 6Pottawatomie County, KS | 65 | 16 | 17.1 | $604K | +6.9% | #428 of 2,088 |
| 7Dickinson County, KS | 61 | 8 | 10.0 | $779K | +1.4% | #558 of 2,088 |
| 8Reno County, KS | 58 | 23 | 9.0 | $781K | −0.6% | #675 of 2,088 |
| 9Jefferson County, KS | 58 | 10 | 13.5 | $702K | −0.2% | #686 of 2,088 |
| 10Franklin County, KS | 57 | 11 | 10.6 | $733K | +1.1% | #722 of 2,088 |
| 33Riley County, KS | 28 | 55 | 19.9 | $395K | +0.8% | #1,856 of 2,088 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes28
- Gyms42
- Yoga, Pilates and fitness studios51
- Martial arts and dance studios29
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Riley County, KS?
There are 55 gyms and studios on map listings in Riley County as of September 2026. 7 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 17 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Riley County, KS spend on memberships, classes and admissions?
About $21.7M a year, or $785 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 55 gyms and studios on map listings, it comes to $395K per location. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for gyms and studios?
Riley County has 19.9 gyms and studios per 10,000 households, 34% above the U.S. rate of 14.9. Spending per location is $395K, 40% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Riley County would have about 33, against 55 on map listings. There is one business with payroll in the industry for every 1,629 households, against one for every 1,641 across the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 28 for gyms and studios (lower middle), #1,856 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.