Groundwork

Fitness and classes · County · South Carolina

Yoga, Pilates and fitness studios in Greenville County, SC

The yoga, Pilates and fitness studios in Greenville County, SC, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #519 of 777 scored counties
#11 of 15 scored counties in South Carolina

Listings
55
10 chain locations (18%)
Official establishments
86
All fitness and recreational sports centers · +4.9% since 2019
Household spending a year
$171.7M
On memberships, classes and admissions · $778 a household
Spending per listing
$3.1M
23% below the U.S.
Listings per 10k households
2.5
4% above the U.S.
Population, 2025
583,125
+10.6% since 2020

See the yoga, Pilates and fitness studios around any address in Greenville County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 55 yoga, Pilates and fitness studios in Greenville County. Chain locations make up 18% of them, against 18% across the U.S. That comes to 2.5 for every 10,000 households, 4% above the U.S. rate of 2.4.

At $778 per household (21% below the U.S. average), households in Greenville County spend about $171.7M a year on memberships, classes and admissions. That works out to $3.1M per studio, 23% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Greenville County was 86 in 2023, up 4.9% from 2019. That is one for every 2,565 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 10 SBA-backed loans worth $5.1M have gone to businesses classed as fitness and recreational sports centers in Greenville County.

Population estimates show Greenville County grew 10.6% from 2020 to 2025, faster than the U.S. (+3.1%). Greenville County scores 43 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #519 of 777 scored counties and #11 of 15 scored counties in South Carolina.

How Greenville County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Greenville County, SC compared with South Carolina and the U.S.
MeasureGreenville CountySouth CarolinaU.S.
Listings per 10k households2.51.92.4
Spending per listing$3.1M$3.7M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,5653,6903,109
Official establishment growth, 2019–2023+4.9%+8.5%+5.8%
Population growth, 2020–2025+10.6%+8.5%+3.1%
Spending per household on memberships, classes and admissions$778$700$983
Median household income$76,932$69,324$80,734
Groundwork market score4351

Official counts and lending

Businesses

Official establishments, 2019 to 2023
82 → 86All fitness and recreational sports centers · +4.9% over the period
Employees, 2023
1,521
Annual payroll, 2023
$20.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5510 chain locations
Listings at the U.S. rate for this spending
42The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
10
Amount
$5.1M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Greenville County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Greenville County

Population, 2025 estimate
583,125+10.6% since 2020
Households
220,565
Median age
39.2
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
786 sq. mi.
People per square mile
697
Median household income
$76,932+27.5% vs. 2015–2019, before inflation
Average household income
$106,098
Median home value
$299,000
Jobs located here
308,999
Daytime population
615,764Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Greenville County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for yoga, Pilates and fitness studios, numbered among those based in South Carolina, with Greenville County marked.

Top counties in South Carolina

Counties in South Carolina ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Berkeley County, SC79111.2$6.5M+18.7%#24 of 777
2Dorchester County, SC7191.4$5.3M+10.1%#82 of 777
3Spartanburg County, SC68131.0$6.5M+15.6%#110 of 777
4York County, SC58221.9$4.6M+8.1%#232 of 777
5Florence County, SC5661.1$5.3M+1.2%#261 of 777
6Aiken County, SC55142.0$3.5M+7.3%#289 of 777
7Lexington County, SC52221.8$4M+7.7%#355 of 777
8Oconee County, SC5272.0$3.2M+6.3%#362 of 777
9Horry County, SC51352.2$2.9M+20.9%#378 of 777
10Georgetown County, SC4972.6$2.8M+3.8%#409 of 777
11Greenville County, SC43552.5$3.1M+10.6%#519 of 777

Other business types in Greenville County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Greenville County, SC?

There are 55 yoga, Pilates and fitness studios on map listings in Greenville County as of September 2026. 10 of them (18%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 86 businesses with payroll classed as fitness and recreational sports centers in 2023, up 4.9% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Greenville County, SC spend on memberships, classes and admissions?

About $171.7M a year, or $778 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 55 yoga, Pilates and fitness studios on map listings, it comes to $3.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 220,565 households in Greenville County and national spending patterns by income.

How does Greenville County, SC compare with the U.S. for yoga, Pilates and fitness studios?

Greenville County has 2.5 yoga, Pilates and fitness studios per 10,000 households, 4% above the U.S. rate of 2.4. Spending per studio is $3.1M, 23% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Greenville County would have about 42, against 55 on map listings. There is one business with payroll in the industry for every 2,565 households, against one for every 3,109 across the U.S. The official count rose 4.9% from 2019 to 2023, against +5.8% for the U.S.

How fast is Greenville County, SC growing?

Population estimates put Greenville County at 583,125 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 220,565 households. Median household income in Greenville County is $76,932, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greenville County scores 43 for yoga, Pilates and fitness studios (lower middle), #519 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Greenville County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Greenville County

Screening a site or an acquisition in Greenville County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.