Market rankings · New Hampshire
Restaurants and cafes in New Hampshire
Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for restaurants and cafes, with competitor counts and household spending for each.
- Listings
- 6,051
- 1,621 chain locations (27%)
- Official establishments
- 2,989
- +3.0% since 2019
- Household spending a year
- $2.5B
- On food away from home
- Listings per 10k households
- 108.9
- In line with the U.S.
- Spending per listing
- $413K
- 11% above the U.S.
- Rank among states
- #15 of 51
- Market score 60 · Upper middle
A site report maps the restaurants and cafes on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Hampshire has 6,051 restaurants and cafes on map listings as of September 2026. Chain locations make up 27% of them, against 34% across the U.S. That is 108.9 per 10,000 households, in line with the U.S. rate of 109.8.
At $4,493 per household (10% above the U.S. average), households in New Hampshire spend about $2.5B a year on food away from home. Spread across 6,051 restaurants and cafes, that is $413K per restaurant, 11% above the U.S. figure of $371K.
In 2023, official counts showed 2,989 businesses with payroll in New Hampshire classed as restaurants and other eating places, up 3.0% from 2019. That is one for every 186 households, against one for every 209 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 228 SBA-backed loans worth $79.6M have gone to businesses classed as restaurants and other eating places in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #15 for restaurants and cafes, with a Groundwork market score of 60 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (70). Of the 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (73).
Every market in New Hampshire for restaurants and cafes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manchester-Nashua, NH | 70 | 1,597 | 94.6 | $489K | +2.5% | #59 of 387 |
| Boston-Cambridge-Newton, MA-NH | 64 | 21,147 | 109.0 | $454K | +2.3% | #101 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 73 | 538 | 88.3 | $494K | +2.6% | #59 of 538 |
| 2Keene, NH | 71 | 310 | 101.2 | $397K | +2.3% | #76 of 538 |
| 3Lebanon-Claremont, NH-VT | 54 | 1,040 | 113.3 | $360K | +1.5% | #224 of 538 |
| 4Laconia, NH | 49 | 329 | 124.9 | $340K | +2.1% | #270 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 74 | 133 | 80.0 | $493K | +2.1% | #270 of 2,405 |
| 2Strafford County, NH | 65 | 463 | 88.9 | $482K | +3.0% | #557 of 2,405 |
| 3Merrimack County, NH | 64 | 538 | 88.3 | $494K | +2.6% | #596 of 2,405 |
| 4Hillsborough County, NH | 64 | 1,597 | 94.6 | $489K | +2.5% | #597 of 2,405 |
| 5Cheshire County, NH | 58 | 310 | 101.2 | $397K | +2.3% | #845 of 2,405 |
| 6Rockingham County, NH | 53 | 1,598 | 125.3 | $396K | +3.0% | #1,057 of 2,405 |
| 7Belknap County, NH | 41 | 329 | 124.9 | $340K | +2.1% | #1,579 of 2,405 |
| 8Carroll County, NH | 35 | 376 | 172.1 | $240K | +5.0% | #1,850 of 2,405 |
| 9Grafton County, NH | 34 | 549 | 148.0 | $286K | +2.2% | #1,888 of 2,405 |
| 10Coos County, NH | 29 | 158 | 112.8 | $294K | +0.4% | #2,074 of 2,405 |
Questions
How many restaurants and cafes are in New Hampshire?
Map listings as of September 2026 show 6,051 restaurants and cafes in New Hampshire. 1,621 of them (27%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 2,989 businesses with payroll classed as restaurants and other eating places in 2023, up 3.0% from 2019. Official counts list 335 one-person businesses without payroll.
How much do households in New Hampshire spend on food away from home?
About $2.5B a year, or $4,493 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 6,051 restaurants and cafes on map listings, it comes to $413K per restaurant. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for restaurants and cafes?
New Hampshire has 108.9 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $413K, 11% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, New Hampshire would have about 6,736, against 6,051 on map listings. There is one business with payroll in the industry for every 186 households, against one for every 209 across the U.S. The official count rose 3.0% from 2019 to 2023, against +6.0% for the U.S.
Which market in New Hampshire has the highest market score for restaurants and cafes?
Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 70 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 73 (upper middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 74 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 60 for restaurants and cafes (upper middle), #15 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Restaurants and cafes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for restaurants and cafes across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Sit-down restaurants3,091 listings
- Fast food and sandwich shops577 listings
- Pizza586 listings
- Coffee shops and cafes694 listings
- Bakeries and dessert shops792 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.