County profile · New Hampshire
Carroll County, NH market data
Population, household spending and competition for 56 business types in Carroll County, each scored against other counties.
- Population, 2025
- 52,784
- +5.0% since 2020
- Households
- 21,847
- Median household income
- $86,463
- +36.9% vs. 2015–2019, before inflation
- Median home value
- $388,900
- Jobs located here
- 19,503
- Highest market score
- 85
- Roofing and gutters, #21 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Carroll County by name and distance, and the households and spending within reach. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 52,784 people live in Carroll County, in 21,847 households. Between 2020 and 2025, the population of Carroll County grew 5.0%, faster than the U.S. (+3.1%). The median household income in Carroll County is $86,463 a year, 7% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Carroll County spend the most on clothing, shoes and related services (an index of 114, where 100 is the U.S. average) and the least on pets (74).
The highest Groundwork market scores in Carroll County are for roofing and gutter companies (85), barbershops (85) and funeral homes (85). Carroll County ranks #21 of 1,177 scored counties for roofing and gutter companies.
For its number of households, Carroll County has the most map listings, relative to the U.S., for bakeries and dessert shops (3 times the U.S. rate) and the fewest for insurance agencies (47% below the U.S. rate).
All 56 business types in Carroll County
Highest Groundwork market score first. Each score compares Carroll County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 85 | #21 of 1,177 | 5 | 2.3 | $14.2M | 168 | Under 3 |
| Barbershops | 85 | #34 of 1,356 | 6 | 2.7 | $3.8M | 201 | Under 3 |
| Funeral homes | 85 | #42 of 1,472 | 5 | 2.3 | $812K | 120 | Under 3 |
| Nail salons | 79 | #56 of 1,328 | 8 | 3.7 | $2.8M | 170 | 3 |
| Mortgage brokers and lenders | 78 | #46 of 887 | 5 | 2.3 | Index only | 208 | 3 |
| Primary care and pediatrics | 78 | #107 of 1,656 | 10 | 4.6 | $2.7M | 152 | 13 |
| Optometrists and eye care | 75 | #121 of 1,302 | 6 | 2.7 | $4.5M | 144 | 3 |
| Tire shops | 67 | #349 of 1,530 | 7 | 3.2 | $3M | 120 | Under 3 |
| Chiropractors | 63 | #381 of 1,490 | 10 | 4.6 | $2.7M | 113 | 6 |
| Insurance agencies | 63 | #684 of 2,272 | 18 | 8.2 | $2.1M | 167 | 18 |
| Hair salons | 62 | #616 of 2,339 | 60 | 27.5 | $378K | 88 | 7 |
| Gyms | 61 | #485 of 1,792 | 14 | 6.4 | $1.5M | 117 | 13 |
| Child care and preschools | 60 | #538 of 1,611 | 13 | 6.0 | $1M | 103 | 19 |
| Salons, barbers and spas | 59 | #720 of 2,385 | 99 | 45.3 | $229K | 108 | 16 |
| Spas and skin care | 57 | #633 of 1,769 | 24 | 11.0 | $946K | 108 | 5 |
| Doctors, dentists and clinics | 54 | #1,022 of 2,394 | 149 | 68.2 | $182K | 119 | 53 |
| Martial arts and dance studios | 53 | #592 of 1,334 | 12 | 5.5 | $1.8M | 88 | 7 |
| Physical therapy | 53 | #638 of 1,422 | 10 | 4.6 | $2.7M | 113 | 12 |
| HVAC and plumbing | 53 | #746 of 1,707 | 16 | 7.3 | $4.4M | 93 | 43 |
| Fast food and sandwich shops | 52 | #1,084 of 2,222 | 36 | 16.5 | $2.5M | 82 | 47 |
| Pizza | 50 | #1,043 of 2,090 | 26 | 11.9 | $3.5M | 68 | 47 |
| Grocery stores | 49 | #1,065 of 2,070 | 22 | 10.1 | $6.8M | 74 | 17 |
| Home repair trades | 48 | #1,138 of 2,057 | 34 | 15.6 | $2.1M | 86 | 76 |
| Laundromats | 47 | #426 of 785 | 9 | 4.1 | $5.7M | 45 | Under 3 |
| Gyms, studios and classes | 46 | #1,268 of 2,088 | 38 | 17.4 | $562K | 85 | 20 |
| Convenience stores | 46 | #1,287 of 2,261 | 38 | 17.4 | $4M | 50 | 13 |
| Real estate agents and brokers | 46 | #1,299 of 2,176 | 88 | 40.3 | Index only | 84 | 23 |
| Dentists and orthodontists | 45 | #1,145 of 1,886 | 28 | 12.8 | $966K | 98 | 19 |
| Grocery and convenience stores | 45 | #1,409 of 2,402 | 73 | 33.4 | $2.1M | 61 | 30 |
| Real estate | 44 | #1,427 of 2,229 | 106 | 48.5 | Index only | 88 | 52 |
| Property management | 39 | #644 of 910 | 12 | 5.5 | Index only | 61 | 23 |
| Coffee shops and cafes | 39 | #1,450 of 2,063 | 34 | 15.6 | $2.7M | 72 | 35 |
| Sit-down restaurants | 39 | #1,701 of 2,405 | 165 | 75.5 | $546K | 82 | 101 |
| Clothing, shoes and laundry | 38 | #1,610 of 2,210 | 91 | 41.7 | $562K | 64 | 50 |
| Electricians | 37 | #887 of 1,160 | 13 | 6.0 | $5.5M | 46 | 33 |
| Car washes and detailing | 37 | #1,064 of 1,451 | 11 | 5.0 | $1.9M | 76 | 7 |
| Clothing and shoe stores | 37 | #1,524 of 2,087 | 74 | 33.9 | $691K | 54 | 50 |
| Restaurants and cafes | 35 | #1,850 of 2,405 | 376 | 172.1 | $240K | 65 | 183 |
| Gas stations | 34 | #1,841 of 2,358 | 39 | 17.9 | $1.2M | 52 | 28 |
| Bakeries and dessert shops | 32 | #1,577 of 1,889 | 65 | 29.8 | $1.4M | 33 | 35 |
| Yoga, Pilates and fitness studios | 31 | #685 of 777 | 12 | 5.5 | $1.8M | 44 | 13 |
| Veterinarians | 31 | #1,184 of 1,485 | 9 | 4.1 | $1.6M | 60 | 9 |
| Auto repair and car care | 31 | #2,010 of 2,401 | 108 | 49.4 | $195K | 73 | 48 |
| Pet grooming and boarding | 30 | #1,198 of 1,461 | 14 | 6.4 | $1M | 41 | 5 |
| Lawn, cleaning and pest control | 30 | #1,583 of 1,771 | 29 | 13.3 | $999K | 59 | 77 |
| Auto repair shops | 28 | #2,093 of 2,378 | 72 | 33.0 | $292K | 66 | 39 |
| Landscaping and lawn care | 27 | #1,350 of 1,493 | 26 | 11.9 | $1.1M | 38 | 64 |
| Pet businesses | 20 | #2,118 of 2,200 | 41 | 18.8 | $358K | 41 | 19 |
| Pet stores | 18 | #913 of 974 | 9 | 4.1 | $1.6M | 36 | 5 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.4 | $7M | 228 | 5 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $9.7M | 151 | 13 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Carroll County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21M | $963 | 101 |
| Gasoline and other fuels | $48.3M | $2,210 | 85 |
| Food away from home | $90.2M | $4,127 | 101 |
| Groceries | $150.7M | $6,896 | 109 |
| Personal care products and services | $22.7M | $1,039 | 103 |
| Child care and other personal services | $13.4M | $615 | 106 |
| Memberships, classes and admissions | $21.3M | $977 | 99 |
| Medical and dental services | $27.1M | $1,238 | 96 |
| Pets | $14.7M | $673 | 74 |
| Clothing, shoes and related services | $51.2M | $2,342 | 114 |
| Vehicle insurance | $37.9M | $1,733 | 89 |
| Home repairs, maintenance and insurance | $71.1M | $3,253 | 108 |
| Lawn care, cleaning and other household services | $29M | $1,325 | 94 |
| Rent and homeowner costs | $405.1M | $18,544 | 111 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carroll County
- Population, 2025 estimate
- 52,784+5.0% since 2020
- Households
- 21,847
- Median age
- 52.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.9
- Land area
- 932 sq. mi.
- People per square mile
- 56
- Median household income
- $86,463+36.9% vs. 2015–2019, before inflation
- Average household income
- $113,348
- Median home value
- $388,900
- Jobs located here
- 19,503
- Daytime population
- 49,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Hampshire 8
- Belknap County, NH64,659 people
- Grafton County, NH92,120 people
- Strafford County, NH132,575 people
- Merrimack County, NH155,967 people
- Coos County, NH31,271 people
- Rockingham County, NH319,082 people
- Sullivan County, NH43,715 people
- Hillsborough County, NH426,378 people
Questions
How fast is Carroll County, NH growing?
Population estimates put Carroll County at 52,784 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 21,847 households. Against the 2015–2019 survey, median household income rose 36.9%, before inflation.
How much do households in Carroll County, NH spend?
Households in Carroll County spend about $405.1M a year on rent and homeowner costs, $150.7M on groceries and $90.2M on food away from home. Relative to the U.S., household spending in Carroll County runs highest on clothing, shoes and related services (an index of 114, where 100 is the U.S. average) and lowest on pets (74).
Which business types have the highest market scores in Carroll County, NH?
Of the business types scored in Carroll County, roofing and gutter companies (85), barbershops (85) and funeral homes (85) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #21 of 1,177 scored counties.
How does Carroll County, NH compare with the U.S.?
Median household income in Carroll County is $86,463, 7% above the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $388,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for bakeries and dessert shops (3 times the U.S. rate) and lowest for insurance agencies (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Carroll County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.