Small-town market profile · New Hampshire
Lebanon-Claremont, NH-VT area market data
How the Lebanon-Claremont area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 224,500
- +1.5% since 2020
- Households
- 91,760
- Median household income
- $83,269
- Median home value
- $301,900
- Jobs located here
- 102,545
- Highest market score
- 88
- Mortgage brokers and lenders, #2 of 177 scored small-town markets
A site report maps the competitors on map listings around any address in the Lebanon-Claremont area by name and distance, and the households and spending within reach. Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lebanon-Claremont area has an estimated 224,500 people and 91,760 households. Population estimates put the population change in the Lebanon-Claremont area from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). Median household income in the Lebanon-Claremont area is $83,269, 3% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Lebanon-Claremont area runs highest on clothing, shoes and related services (an index of 113, where 100 is the U.S. average) and lowest on pets (73).
Of the business types scored in the Lebanon-Claremont area, mortgage brokers and lenders (88), nail salons (87) and funeral homes (85) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #2 of 177 scored small-town markets.
The Lebanon-Claremont area takes in 4 counties: Grafton County, NH; Windsor County, VT; Sullivan County, NH; and Orange County, VT. Against the U.S., map listings per household run highest for laundromats (twice the U.S. rate) and lowest for roofing and gutter companies (58% below the U.S. rate).
All 56 business types in the Lebanon-Claremont area
Highest Groundwork market score first. Each score compares the Lebanon-Claremont area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 88 | #2 of 177 | 6 | 0.7 | Index only | 722 | 4 |
| Nail salons | 87 | #7 of 387 | 26 | 2.8 | $3.6M | 218 | 5 |
| Funeral homes | 85 | #15 of 365 | 25 | 2.7 | $631K | 93 | 12 |
| Roofing and gutters | 84 | #6 of 288 | 14 | 1.5 | $21.2M | 251 | 14 |
| Pest control | 83 | #2 of 85 | 6 | 0.7 | $20.1M | 197 | 7 |
| Barbershops | 83 | #22 of 377 | 28 | 3.1 | $3.4M | 179 | Under 3 |
| Fast food and sandwich shops | 79 | #30 of 537 | 87 | 9.5 | $4.3M | 141 | 157 |
| Primary care and pediatrics | 75 | #49 of 458 | 44 | 4.8 | $2.6M | 144 | 53 |
| Clothing and shoe stores | 75 | #60 of 536 | 94 | 10.2 | $2.3M | 178 | 46 |
| Spas and skin care | 74 | #31 of 504 | 63 | 6.9 | $1.5M | 171 | 14 |
| Clothing, shoes and laundry | 73 | #80 of 536 | 161 | 17.5 | $1.3M | 150 | 52 |
| Salons, barbers and spas | 72 | #38 of 538 | 292 | 31.8 | $324K | 152 | 65 |
| Laundromats | 71 | #29 of 150 | 29 | 3.2 | $7.3M | 59 | 6 |
| Hair salons | 70 | #55 of 538 | 167 | 18.2 | $566K | 132 | 46 |
| Pizza | 69 | #85 of 520 | 81 | 8.8 | $4.6M | 91 | 157 |
| Home repair trades | 67 | #70 of 526 | 74 | 8.1 | $4M | 165 | 248 |
| HVAC and plumbing | 67 | #71 of 476 | 41 | 4.5 | $7.2M | 152 | 113 |
| Electricians | 66 | #45 of 295 | 19 | 2.1 | $15.6M | 130 | 121 |
| Optometrists and eye care | 66 | #78 of 400 | 31 | 3.4 | $3.6M | 116 | 17 |
| Car washes and detailing | 66 | #99 of 441 | 34 | 3.7 | $2.4M | 97 | 3 |
| Chiropractors | 64 | #104 of 426 | 44 | 4.8 | $2.6M | 107 | 20 |
| Collision repair and body shops | 63 | #99 of 387 | 23 | 2.5 | $3.6M | 117 | 22 |
| Pet stores | 62 | #54 of 220 | 18 | 2.0 | $3.4M | 75 | 6 |
| Gyms | 62 | #126 of 506 | 68 | 7.4 | $1.3M | 100 | 32 |
| Physical therapy | 61 | #123 of 400 | 41 | 4.5 | $2.7M | 114 | 27 |
| Doctors, dentists and clinics | 61 | #163 of 538 | 593 | 64.6 | $190K | 125 | 195 |
| Insurance agencies | 61 | #174 of 537 | 76 | 8.3 | $2M | 157 | 69 |
| Convenience stores | 57 | #218 of 529 | 136 | 14.8 | $4.6M | 59 | 26 |
| Child care and preschools | 56 | #181 of 454 | 61 | 6.6 | $908K | 91 | 84 |
| Sit-down restaurants | 56 | #205 of 538 | 504 | 54.9 | $743K | 112 | 234 |
| Tire shops | 54 | #186 of 431 | 36 | 3.9 | $2.3M | 92 | 18 |
| Restaurants and cafes | 54 | #224 of 538 | 1,040 | 113.3 | $360K | 97 | 460 |
| Property management | 53 | #81 of 180 | 31 | 3.4 | Index only | 98 | 81 |
| Dentists and orthodontists | 51 | #246 of 526 | 86 | 9.4 | $1.3M | 133 | 75 |
| Real estate agents and brokers | 51 | #250 of 533 | 233 | 25.4 | Index only | 133 | 76 |
| House cleaning | 50 | #64 of 142 | 22 | 2.4 | $5.5M | 86 | 76 |
| Martial arts and dance studios | 50 | #189 of 378 | 49 | 5.3 | $1.8M | 89 | 37 |
| Grocery stores | 49 | #275 of 506 | 85 | 9.3 | $7.4M | 80 | 70 |
| Real estate | 49 | #284 of 536 | 276 | 30.1 | Index only | 141 | 177 |
| Grocery and convenience stores | 48 | #305 of 538 | 280 | 30.5 | $2.2M | 66 | 96 |
| Yoga, Pilates and fitness studios | 47 | #65 of 112 | 42 | 4.6 | $2.1M | 52 | 32 |
| Coffee shops and cafes | 46 | #307 of 529 | 125 | 13.6 | $3M | 81 | 69 |
| Gyms, studios and classes | 46 | #324 of 535 | 159 | 17.3 | $555K | 84 | 69 |
| Landscaping and lawn care | 44 | #244 of 399 | 54 | 5.9 | $2.2M | 76 | 205 |
| Lawn, cleaning and pest control | 44 | #284 of 481 | 82 | 8.9 | $1.5M | 88 | 288 |
| Pet grooming and boarding | 40 | #267 of 387 | 40 | 4.4 | $1.5M | 60 | 18 |
| Bakeries and dessert shops | 40 | #361 of 507 | 131 | 14.3 | $2.9M | 69 | 69 |
| Gas stations | 35 | #419 of 536 | 133 | 14.5 | $1.4M | 60 | 127 |
| Auto repair and car care | 34 | #422 of 538 | 414 | 45.1 | $200K | 75 | 165 |
| Auto repair shops | 29 | #467 of 538 | 255 | 27.8 | $325K | 73 | 141 |
| Pet businesses | 25 | #492 of 527 | 124 | 13.5 | $492K | 56 | 62 |
| Veterinarians | 24 | #364 of 398 | 47 | 5.1 | $1.3M | 48 | 38 |
| Home inspectors | Not scored | Not scored | 6 | 0.7 | Index only | 107 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 0.3 | $70.9M | 453 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.2 | $41.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.2 | $56.4M | Too few | 3 |
Household spending in the Lebanon-Claremont area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $83M | $904 | 94 |
| Gasoline and other fuels | $190.6M | $2,077 | 80 |
| Food away from home | $374.4M | $4,080 | 100 |
| Groceries | $629M | $6,855 | 108 |
| Personal care products and services | $94.5M | $1,030 | 102 |
| Child care and other personal services | $55.4M | $604 | 104 |
| Memberships, classes and admissions | $88.3M | $962 | 98 |
| Medical and dental services | $112.7M | $1,228 | 95 |
| Pets | $61M | $665 | 73 |
| Clothing, shoes and related services | $212.8M | $2,319 | 113 |
| Vehicle insurance | $149.5M | $1,630 | 83 |
| Home repairs, maintenance and insurance | $296.8M | $3,235 | 107 |
| Lawn care, cleaning and other household services | $120.6M | $1,315 | 93 |
| Rent and homeowner costs | $1.7B | $18,430 | 111 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lebanon-Claremont area
- Population, 2025 estimate
- 224,500+1.5% since 2020
- Households
- 91,760
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 3,903 sq. mi.
- People per square mile
- 57
- Median household income
- $83,269
- Average household income
- $114,219
- Median home value
- $301,900
- Jobs located here
- 102,545
- Daytime population
- 223,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon-Claremont area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lebanon-Claremont area 4
- Grafton County, NH92,120 people
- Windsor County, VT57,990 people
- Sullivan County, NH43,715 people
- Orange County, VT29,761 people
Other markets based in New Hampshire 4
- Manchester-Nashua, NH metro area426,378 people
- Concord, NH area155,967 people
- Keene, NH area77,297 people
- Laconia, NH area64,659 people
Questions
How fast is the Lebanon-Claremont, NH-VT area growing?
Population estimates put the Lebanon-Claremont area at 224,500 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 91,760 households.
How much do households in the Lebanon-Claremont, NH-VT area spend?
Households in the Lebanon-Claremont area spend about $1.7B a year on rent and homeowner costs, $629M on groceries and $374.4M on food away from home. Set against the U.S., households in the Lebanon-Claremont area spend the most on clothing, shoes and related services (an index of 113, where 100 is the U.S. average) and the least on pets (73).
Which business types have the highest market scores in the Lebanon-Claremont, NH-VT area?
The highest Groundwork market scores in the Lebanon-Claremont area are for mortgage brokers and lenders (88), nail salons (87) and funeral homes (85). The Lebanon-Claremont area ranks #2 of 177 scored small-town markets for mortgage brokers and lenders.
How does the Lebanon-Claremont, NH-VT area compare with the U.S.?
The median household income in the Lebanon-Claremont area is $83,269 a year, 3% above the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $301,900, against $332,700 for the U.S. For its number of households, the Lebanon-Claremont area has the most map listings, relative to the U.S., for laundromats (twice the U.S. rate) and the fewest for roofing and gutter companies (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Lebanon-Claremont area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon-Claremont area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Hampshire · Every U.S. market · How we measure
Screening a site or an acquisition in the Lebanon-Claremont area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.