County profile · New Hampshire
Rockingham County, NH market data
How Rockingham County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 324,077
- +3.0% since 2020
- Households
- 127,570
- Median household income
- $118,331
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $497,500
- Jobs located here
- 168,917
- Highest market score
- 80
- Grocery stores, #195 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Rockingham County by name and distance, and the households and spending within reach. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockingham County has an estimated 324,077 people and 127,570 households. Population estimates show Rockingham County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
Relative to the U.S., household spending in Rockingham County runs highest on child care and other personal services (an index of 145, where 100 is the U.S. average) and lowest on gasoline and other fuels (89).
Of the business types scored in Rockingham County, grocery stores (80), laundromats (78) and funeral homes (77) have the highest Groundwork market scores. For grocery stores, that ranks #195 of 2,070 scored counties.
Rockingham County is part of the Boston-Cambridge-Newton metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (3.4 times the U.S. rate) and lowest for laundromats (31% below the U.S. rate).
All 56 business types in Rockingham County
Highest Groundwork market score first. Each score compares Rockingham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 80 | #195 of 2,070 | 78 | 6.1 | $12.6M | 135 | 43 |
| Laundromats | 78 | #81 of 785 | 14 | 1.1 | $25.5M | 204 | 9 |
| Funeral homes | 77 | #106 of 1,472 | 19 | 1.5 | $1M | 152 | 10 |
| Home inspectors | 70 | #58 of 415 | 8 | 0.6 | Index only | 129 | 9 |
| Barbershops | 70 | #236 of 1,356 | 59 | 4.6 | $2.7M | 141 | 9 |
| Roofing and gutters | 68 | #195 of 1,177 | 64 | 5.0 | $7.7M | 91 | 21 |
| Grocery and convenience stores | 68 | #501 of 2,402 | 279 | 21.9 | $3.5M | 104 | 99 |
| Fast food and sandwich shops | 67 | #459 of 2,222 | 144 | 11.3 | $4.4M | 144 | 301 |
| Dry cleaners | 66 | #90 of 507 | 16 | 1.3 | $22.3M | 143 | 18 |
| Child care and preschools | 65 | #391 of 1,611 | 90 | 7.1 | $1.2M | 119 | 99 |
| Convenience stores | 65 | #589 of 2,261 | 131 | 10.3 | $7.5M | 95 | 56 |
| Property management | 63 | #238 of 910 | 38 | 3.0 | Index only | 129 | 75 |
| Pest control | 62 | #199 of 699 | 22 | 1.7 | $9.1M | 89 | 15 |
| Optometrists and eye care | 62 | #382 of 1,302 | 66 | 5.2 | $2.8M | 90 | 20 |
| Primary care and pediatrics | 61 | #482 of 1,656 | 79 | 6.2 | $2.3M | 132 | 241 |
| Urgent care and walk-in clinics | 60 | #95 of 325 | 5 | 0.4 | $37.1M | 151 | 19 |
| Chiropractors | 55 | #605 of 1,490 | 88 | 6.9 | $2.1M | 88 | 46 |
| Car washes and detailing | 53 | #655 of 1,451 | 59 | 4.6 | $2.3M | 90 | 23 |
| Insurance agencies | 53 | #1,020 of 2,272 | 155 | 12.2 | $1.5M | 117 | 97 |
| Gas stations | 53 | #1,031 of 2,358 | 142 | 11.1 | $2.1M | 87 | 118 |
| Restaurants and cafes | 53 | #1,057 of 2,405 | 1,598 | 125.3 | $396K | 107 | 800 |
| Nail salons | 52 | #623 of 1,328 | 86 | 6.7 | $1.8M | 109 | 58 |
| HVAC and plumbing | 52 | #787 of 1,707 | 113 | 8.9 | $4.4M | 92 | 218 |
| Pizza | 52 | #952 of 2,090 | 155 | 12.2 | $4.1M | 80 | 301 |
| Sit-down restaurants | 52 | #1,094 of 2,405 | 875 | 68.6 | $724K | 109 | 345 |
| House cleaning | 51 | #396 of 847 | 33 | 2.6 | $6M | 94 | 107 |
| Collision repair and body shops | 51 | #641 of 1,327 | 42 | 3.3 | $3.2M | 103 | 47 |
| Tire shops | 50 | #781 of 1,530 | 59 | 4.6 | $2.3M | 91 | 31 |
| Gyms | 50 | #917 of 1,792 | 149 | 11.7 | $1.1M | 88 | 98 |
| Coffee shops and cafes | 50 | #1,002 of 2,063 | 167 | 13.1 | $3.8M | 102 | 152 |
| Clothing and shoe stores | 50 | #1,057 of 2,087 | 278 | 21.8 | $1.3M | 101 | 145 |
| Real estate agents and brokers | 50 | #1,070 of 2,176 | 562 | 44.1 | Index only | 89 | 97 |
| Electricians | 48 | #637 of 1,160 | 56 | 4.4 | $8.8M | 73 | 156 |
| Home repair trades | 48 | #1,137 of 2,057 | 233 | 18.3 | $2.1M | 87 | 395 |
| Clothing, shoes and laundry | 48 | #1,202 of 2,210 | 395 | 31.0 | $905K | 103 | 172 |
| Dentists and orthodontists | 45 | #1,137 of 1,886 | 181 | 14.2 | $1M | 104 | 154 |
| Real estate | 45 | #1,367 of 2,229 | 708 | 55.5 | Index only | 89 | 232 |
| Mortgage brokers and lenders | 44 | #558 of 887 | 100 | 7.8 | Index only | 70 | 31 |
| Doctors, dentists and clinics | 44 | #1,490 of 2,394 | 1,163 | 91.2 | $160K | 105 | 541 |
| Hair salons | 42 | #1,563 of 2,339 | 423 | 33.2 | $371K | 86 | 134 |
| Martial arts and dance studios | 41 | #920 of 1,334 | 120 | 9.4 | $1.4M | 70 | 64 |
| Physical therapy | 41 | #971 of 1,422 | 128 | 10.0 | $1.4M | 60 | 61 |
| Oil change and quick lube | 40 | #338 of 479 | 14 | 1.1 | $9.5M | 70 | 16 |
| Spas and skin care | 40 | #1,261 of 1,769 | 228 | 17.9 | $689K | 79 | 46 |
| Bakeries and dessert shops | 40 | #1,308 of 1,889 | 201 | 15.8 | $3.1M | 76 | 163 |
| Salons, barbers and spas | 40 | #1,741 of 2,385 | 812 | 63.7 | $193K | 91 | 252 |
| Gyms, studios and classes | 37 | #1,600 of 2,088 | 374 | 29.3 | $454K | 69 | 162 |
| Veterinarians | 35 | #1,097 of 1,485 | 65 | 5.1 | $1.6M | 60 | 59 |
| Landscaping and lawn care | 35 | #1,164 of 1,493 | 135 | 10.6 | $1.5M | 50 | 274 |
| Lawn, cleaning and pest control | 35 | #1,440 of 1,771 | 190 | 14.9 | $1M | 63 | 396 |
| Yoga, Pilates and fitness studios | 32 | #668 of 777 | 105 | 8.2 | $1.6M | 40 | 98 |
| Auto repair and car care | 32 | #1,962 of 2,401 | 655 | 51.3 | $204K | 76 | 298 |
| Auto repair shops | 31 | #1,994 of 2,378 | 415 | 32.5 | $322K | 72 | 224 |
| Pet businesses | 28 | #1,941 of 2,200 | 251 | 19.7 | $419K | 48 | 161 |
| Pet grooming and boarding | 25 | #1,288 of 1,461 | 99 | 7.8 | $1.1M | 42 | 76 |
| Pet stores | 24 | #873 of 974 | 50 | 3.9 | $2.1M | 47 | 26 |
Household spending in Rockingham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $133.7M | $1,048 | 109 |
| Gasoline and other fuels | $293.9M | $2,304 | 89 |
| Food away from home | $633.1M | $4,963 | 122 |
| Groceries | $981.1M | $7,691 | 122 |
| Personal care products and services | $157M | $1,231 | 122 |
| Child care and other personal services | $107.5M | $843 | 145 |
| Memberships, classes and admissions | $169.8M | $1,331 | 135 |
| Medical and dental services | $185.5M | $1,454 | 113 |
| Pets | $105.2M | $825 | 91 |
| Clothing, shoes and related services | $357.3M | $2,801 | 136 |
| Vehicle insurance | $228.3M | $1,790 | 91 |
| Home repairs, maintenance and insurance | $492.7M | $3,862 | 128 |
| Lawn care, cleaning and other household services | $199.4M | $1,563 | 111 |
| Rent and homeowner costs | $2.7B | $21,314 | 128 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Hampshire 8
- Hillsborough County, NH426,378 people
- Strafford County, NH132,575 people
- Merrimack County, NH155,967 people
- Belknap County, NH64,659 people
- Cheshire County, NH77,297 people
- Carroll County, NH51,804 people
- Sullivan County, NH43,715 people
- Grafton County, NH92,120 people
Questions
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income rose 26.2% from the 2015–2019 survey, before inflation.
How much do households in Rockingham County, NH spend?
Households in Rockingham County spend about $2.7B a year on rent and homeowner costs, $981.1M on groceries and $633.1M on food away from home. Set against the U.S., households in Rockingham County spend the most on child care and other personal services (an index of 145, where 100 is the U.S. average) and the least on gasoline and other fuels (89).
Which business types have the highest market scores in Rockingham County, NH?
The highest Groundwork market scores in Rockingham County are for grocery stores (80), laundromats (78) and funeral homes (77). Rockingham County ranks #195 of 2,070 scored counties for grocery stores.
How does Rockingham County, NH compare with the U.S.?
The median household income in Rockingham County is $118,331 a year, 47% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $497,500, against $332,700 for the U.S. For its number of households, Rockingham County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (3.4 times the U.S. rate) and the fewest for laundromats (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Rockingham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.