Groundwork

Market rankings · New Hampshire

Grocery stores in New Hampshire

Markets across New Hampshire ranked by the Groundwork market score for grocery stores, with competitor counts and household spending for each.

Listings
372
146 chain locations (39%)
Official establishments
240
+0.4% since 2019
Household spending a year
$4B
On groceries
Listings per 10k households
6.7
In line with the U.S.
Spending per listing
$10.8M
17% above the U.S.
Rank among states
#7 of 51
Market score 71 · Upper middle

A site report maps the grocery stores on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 372 grocery stores in New Hampshire. 146 of them (39%) are chain locations, against 37% across the U.S. That is 6.7 per 10,000 households, in line with the U.S. rate of 6.8.

Household spending on groceries in New Hampshire comes to about $4B a year: $7,252 per household, 15% above the U.S. average. That is about $10.8M of household spending for each store on map listings, 17% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

In 2023, official counts showed 240 businesses with payroll in New Hampshire classed as supermarkets and grocery stores, up 0.4% from 2019. That is one for every 2,316 households, against one for every 2,053 across the U.S. Across the U.S., the count held level over the same years. Since fiscal 2022, 15 SBA-backed loans worth $5.5M have gone to businesses classed as supermarkets and grocery stores in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #7 for grocery stores, with a Groundwork market score of 71 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (75). Of the 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (79).

Every market in New Hampshire for grocery stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Manchester-Nashua, NH75925.5$13.5M+2.5%#35 of 387
Boston-Cambridge-Newton, MA-NH611,3066.7$11.3M+2.3%#114 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Concord, NH79406.6$10.9M+2.6%#30 of 506
2Laconia, NH78155.7$12.3M+2.1%#32 of 506
3Keene, NH60268.5$8M+2.3%#157 of 506
4Lebanon-Claremont, NH-VT49859.3$7.4M+1.5%#275 of 506

Counties

Counties in New Hampshire, ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rockingham County, NH80786.1$12.6M+3.0%#195 of 2,070
2Hillsborough County, NH78925.5$13.5M+2.5%#229 of 2,070
3Merrimack County, NH74406.6$10.9M+2.6%#322 of 2,070
4Strafford County, NH74346.5$10.8M+3.0%#325 of 2,070
5Belknap County, NH72155.7$12.3M+2.1%#353 of 2,070
6Sullivan County, NH7195.4$12.4M+2.1%#373 of 2,070
7Cheshire County, NH55268.5$8M+2.3%#851 of 2,070
8Carroll County, NH492210.1$6.8M+5.0%#1,065 of 2,070
9Grafton County, NH45369.7$7.2M+2.2%#1,187 of 2,070
10Coos County, NH302014.3$4.3M+0.4%#1,657 of 2,070

Questions

How many grocery stores are in New Hampshire?

There are 372 grocery stores on map listings in New Hampshire as of September 2026. 146 of them (39%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 240 businesses with payroll classed as supermarkets and grocery stores in 2023, up 0.4% from 2019.

How much do households in New Hampshire spend on groceries?

About $4B a year, or $7,252 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 372 grocery stores on map listings, it comes to $10.8M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for grocery stores?

New Hampshire has 6.7 grocery stores per 10,000 households, in line with the U.S. rate of 6.8. Spending per store is $10.8M, 17% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, New Hampshire would have about 434, against 372 on map listings. There is one business with payroll in the industry for every 2,316 households, against one for every 2,053 across the U.S. The official count rose 0.4% from 2019 to 2023, against 0.0% for the U.S.

Which market in New Hampshire has the highest market score for grocery stores?

Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 75 (high). Among 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 79 (high). Among 10 scored counties in New Hampshire, Rockingham County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 71 for grocery stores (upper middle), #7 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Grocery stores in other states

All 51 states

Top markets for grocery stores across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.