County profile · New Hampshire
Cheshire County, NH market data
Population, household spending and competition for 56 business types in Cheshire County, each scored against other counties.
- Population, 2025
- 78,269
- +2.3% since 2020
- Households
- 30,620
- Median household income
- $83,329
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $280,100
- Jobs located here
- 32,125
- Highest market score
- 81
- Nail salons, #35 of 1,328 scored counties
A site report maps the competitors on map listings around any address in Cheshire County by name and distance, and the households and spending within reach. Or open the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 78,269 people live in Cheshire County, in 30,620 households. Population estimates put the population change in Cheshire County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in Cheshire County is $83,329 a year, 3% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cheshire County spend the most on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and the least on pets (72).
The highest Groundwork market scores in Cheshire County are for nail salons (81), fast food and sandwich shops (80) and primary care and pediatric clinics (79). Cheshire County ranks #35 of 1,328 scored counties for nail salons.
Cheshire County is part of the Keene area. For its number of households, Cheshire County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for insurance agencies (50% below the U.S. rate).
All 56 business types in Cheshire County
Highest Groundwork market score first. Each score compares Cheshire County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 81 | #35 of 1,328 | 8 | 2.6 | $3.9M | 233 | 3 |
| Fast food and sandwich shops | 80 | #118 of 2,222 | 24 | 7.8 | $5.1M | 168 | 43 |
| Primary care and pediatrics | 79 | #97 of 1,656 | 8 | 2.6 | $4.6M | 259 | 15 |
| Mortgage brokers and lenders | 78 | #43 of 887 | 6 | 2.0 | Index only | 238 | 3 |
| Funeral homes | 76 | #120 of 1,472 | 5 | 1.6 | $1.1M | 155 | 4 |
| Gyms | 73 | #166 of 1,792 | 17 | 5.6 | $1.6M | 126 | 7 |
| Optometrists and eye care | 71 | #180 of 1,302 | 8 | 2.6 | $4.6M | 147 | 4 |
| Real estate agents and brokers | 70 | #221 of 2,176 | 61 | 19.9 | Index only | 167 | 13 |
| Clothing and shoe stores | 67 | #473 of 2,087 | 40 | 13.1 | $1.7M | 137 | 16 |
| HVAC and plumbing | 65 | #324 of 1,707 | 13 | 4.2 | $7.5M | 157 | 38 |
| Pizza | 65 | #490 of 2,090 | 29 | 9.5 | $4.2M | 84 | 43 |
| Real estate | 63 | #466 of 2,229 | 74 | 24.2 | Index only | 174 | 38 |
| Clothing, shoes and laundry | 62 | #637 of 2,210 | 61 | 19.9 | $1.1M | 129 | 20 |
| Insurance agencies | 62 | #717 of 2,272 | 24 | 7.8 | $2.2M | 174 | 22 |
| Property management | 60 | #288 of 910 | 7 | 2.3 | Index only | 143 | 18 |
| Doctors, dentists and clinics | 59 | #787 of 2,394 | 150 | 49.0 | $246K | 162 | 66 |
| Martial arts and dance studios | 58 | #455 of 1,334 | 16 | 5.2 | $1.7M | 87 | 5 |
| Gyms, studios and classes | 58 | #697 of 2,088 | 44 | 14.4 | $636K | 96 | 12 |
| Sit-down restaurants | 58 | #822 of 2,405 | 153 | 50.0 | $805K | 121 | 60 |
| Restaurants and cafes | 58 | #845 of 2,405 | 310 | 101.2 | $397K | 107 | 125 |
| Barbershops | 55 | #574 of 1,356 | 17 | 5.6 | $1.8M | 97 | Under 3 |
| Physical therapy | 55 | #588 of 1,422 | 16 | 5.2 | $2.3M | 96 | 9 |
| Grocery stores | 55 | #851 of 2,070 | 26 | 8.5 | $8M | 87 | 15 |
| Coffee shops and cafes | 52 | #941 of 2,063 | 31 | 10.1 | $4M | 107 | 22 |
| Child care and preschools | 51 | #795 of 1,611 | 19 | 6.2 | $922K | 92 | 26 |
| Spas and skin care | 51 | #845 of 1,769 | 31 | 10.1 | $1M | 115 | 8 |
| Roofing and gutters | 49 | #625 of 1,177 | 16 | 5.2 | $6.1M | 72 | 7 |
| Chiropractors | 49 | #769 of 1,490 | 17 | 5.6 | $2.2M | 91 | 9 |
| Collision repair and body shops | 48 | #690 of 1,327 | 8 | 2.6 | $3.6M | 117 | 13 |
| Yoga, Pilates and fitness studios | 47 | #452 of 777 | 11 | 3.6 | $2.5M | 63 | 7 |
| Salons, barbers and spas | 46 | #1,419 of 2,385 | 145 | 47.4 | $215K | 101 | 32 |
| Home repair trades | 45 | #1,278 of 2,057 | 46 | 15.0 | $2.1M | 87 | 81 |
| Grocery and convenience stores | 44 | #1,449 of 2,402 | 97 | 31.7 | $2.2M | 64 | 34 |
| Hair salons | 44 | #1,489 of 2,339 | 86 | 28.1 | $362K | 84 | 19 |
| Tire shops | 42 | #971 of 1,530 | 12 | 3.9 | $2.4M | 96 | 10 |
| Car washes and detailing | 41 | #963 of 1,451 | 16 | 5.2 | $1.8M | 71 | 5 |
| Laundromats | 40 | #512 of 785 | 8 | 2.6 | $8.7M | 69 | 4 |
| Dentists and orthodontists | 38 | #1,363 of 1,886 | 37 | 12.1 | $999K | 102 | 29 |
| Convenience stores | 38 | #1,568 of 2,261 | 61 | 19.9 | $3.4M | 43 | 19 |
| Gas stations | 38 | #1,667 of 2,358 | 44 | 14.4 | $1.5M | 64 | 34 |
| Lawn, cleaning and pest control | 37 | #1,350 of 1,771 | 29 | 9.5 | $1.4M | 81 | 69 |
| Bakeries and dessert shops | 36 | #1,454 of 1,889 | 49 | 16.0 | $2.5M | 61 | 22 |
| Electricians | 33 | #944 of 1,160 | 17 | 5.6 | $5.7M | 48 | 36 |
| Pet grooming and boarding | 30 | #1,181 of 1,461 | 11 | 3.6 | $1.8M | 71 | 11 |
| Landscaping and lawn care | 30 | #1,273 of 1,493 | 23 | 7.5 | $1.7M | 59 | 52 |
| Auto repair shops | 27 | #2,111 of 2,378 | 86 | 28.1 | $335K | 75 | 53 |
| Pet stores | 26 | #839 of 974 | 7 | 2.3 | $2.9M | 63 | Under 3 |
| Auto repair and car care | 25 | #2,173 of 2,401 | 149 | 48.7 | $193K | 72 | 71 |
| Veterinarians | 24 | #1,322 of 1,485 | 14 | 4.6 | $1.4M | 52 | 12 |
| Pet businesses | 20 | #2,111 of 2,200 | 44 | 14.4 | $454K | 52 | 23 |
| House cleaning | Not scored | Not scored | 4 | 1.3 | $9.9M | 155 | 17 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $9.6M | 70 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $19.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $69.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $37M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cheshire County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.8M | $940 | 98 |
| Gasoline and other fuels | $66.7M | $2,178 | 84 |
| Food away from home | $123.1M | $4,020 | 99 |
| Groceries | $209M | $6,827 | 108 |
| Personal care products and services | $31.1M | $1,017 | 101 |
| Child care and other personal services | $17.5M | $572 | 99 |
| Memberships, classes and admissions | $28M | $914 | 93 |
| Medical and dental services | $37M | $1,207 | 94 |
| Pets | $20M | $653 | 72 |
| Clothing, shoes and related services | $69.5M | $2,271 | 110 |
| Vehicle insurance | $52.4M | $1,712 | 87 |
| Home repairs, maintenance and insurance | $97M | $3,167 | 105 |
| Lawn care, cleaning and other household services | $39.6M | $1,293 | 91 |
| Rent and homeowner costs | $556.8M | $18,185 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cheshire County
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cheshire County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Hampshire 8
- Sullivan County, NH43,715 people
- Hillsborough County, NH426,378 people
- Merrimack County, NH155,967 people
- Rockingham County, NH319,082 people
- Belknap County, NH64,659 people
- Grafton County, NH92,120 people
- Strafford County, NH132,575 people
- Carroll County, NH51,804 people
Questions
How fast is Cheshire County, NH growing?
Population estimates put Cheshire County at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Against the 2015–2019 survey, median household income rose 28.7%, before inflation.
How much do households in Cheshire County, NH spend?
Households in Cheshire County spend about $556.8M a year on rent and homeowner costs, $209M on groceries and $123.1M on food away from home. Relative to the U.S., household spending in Cheshire County runs highest on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and lowest on pets (72).
Which business types have the highest market scores in Cheshire County, NH?
Of the business types scored in Cheshire County, nail salons (81), fast food and sandwich shops (80) and primary care and pediatric clinics (79) have the highest Groundwork market scores. For nail salons, that ranks #35 of 1,328 scored counties.
How does Cheshire County, NH compare with the U.S.?
Median household income in Cheshire County is $83,329, 3% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $280,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for insurance agencies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Cheshire County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cheshire County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cheshire County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.