Groundwork

Market rankings · New Hampshire

Sit-down restaurants in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for sit-down restaurants, with competitor counts and household spending for each.

Listings
3,091
618 chain locations (20%)
Official establishments
1,371
+1.5% since 2019
Household spending a year
$2.5B
On food away from home
Listings per 10k households
55.6
9% below the U.S.
Spending per listing
$808K
22% above the U.S.
Rank among states
#13 of 51
Market score 62 · Upper middle

A site report maps the sit-down restaurants on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Hampshire has 3,091 sit-down restaurants on map listings as of September 2026. Chain locations make up 20% of them, against 29% across the U.S. That comes to 55.6 for every 10,000 households, 9% below the U.S. rate of 61.3.

Household spending on food away from home in New Hampshire comes to about $2.5B a year: $4,493 per household, 10% above the U.S. average. That works out to $808K per restaurant, 22% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

In 2023, official counts showed 1,371 businesses with payroll in New Hampshire classed as full-service restaurants, up 1.5% from 2019. That is one for every 405 households, against one for every 500 across the U.S. Across the U.S., the count rose 1.5% over the same years. Since fiscal 2022, 122 SBA-backed loans worth $45M have gone to businesses classed as full-service restaurants in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #13 for sit-down restaurants, with a Groundwork market score of 62 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (66). Of the 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (75).

Every market in New Hampshire for sit-down restaurants

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Manchester-Nashua, NH6684450.0$925K+2.5%#72 of 387
Boston-Cambridge-Newton, MA-NH5912,17262.7$788K+2.3%#116 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Concord, NH7525742.2$1M+2.6%#40 of 538
2Keene, NH6715350.0$805K+2.3%#96 of 538
3Lebanon-Claremont, NH-VT5650454.9$743K+1.5%#205 of 538
4Laconia, NH5216261.5$691K+2.1%#248 of 538

Counties

Counties in New Hampshire, ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH726438.5$1M+2.1%#318 of 2,405
2Strafford County, NH7022443.0$996K+3.0%#368 of 2,405
3Merrimack County, NH6725742.2$1M+2.6%#451 of 2,405
4Hillsborough County, NH6384450.0$925K+2.5%#615 of 2,405
5Cheshire County, NH5815350.0$805K+2.3%#822 of 2,405
6Rockingham County, NH5287568.6$724K+3.0%#1,094 of 2,405
7Belknap County, NH4516261.5$691K+2.1%#1,421 of 2,405
8Carroll County, NH3916575.5$546K+5.0%#1,701 of 2,405
9Grafton County, NH3726671.7$591K+2.2%#1,774 of 2,405
10Coos County, NH238157.8$573K+0.4%#2,246 of 2,405

Questions

How many sit-down restaurants are in New Hampshire?

Map listings as of September 2026 show 3,091 sit-down restaurants in New Hampshire. 618 of them (20%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 1,371 businesses with payroll classed as full-service restaurants in 2023, up 1.5% from 2019. Official counts also show 129 one-person businesses without payroll.

How much do households in New Hampshire spend on food away from home?

About $2.5B a year, or $4,493 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 3,091 sit-down restaurants on map listings, it comes to $808K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for sit-down restaurants?

New Hampshire has 55.6 sit-down restaurants per 10,000 households, 9% below the U.S. rate of 61.3. Spending per restaurant is $808K, 22% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, New Hampshire would have about 3,763, against 3,091 on map listings. There is one business with payroll in the industry for every 405 households, against one for every 500 across the U.S. The official count rose 1.5% from 2019 to 2023, against +1.5% for the U.S.

Which market in New Hampshire has the highest market score for sit-down restaurants?

Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 66 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 75 (high). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 62 for sit-down restaurants (upper middle), #13 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Sit-down restaurants in other states

All 51 states

Top markets for sit-down restaurants across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.