Market rankings · New Hampshire
Real estate businesses in New Hampshire
Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.
- Listings
- 2,273
- 163 chain locations (7%)
- Official establishments
- 899
- +4.8% since 2019
- Household spending a year
- $11B
- On rent and homeowner costs
- Listings per 10k households
- 40.9
- 6% above the U.S.
- Housing spending per listing (U.S. = 100)
- 112
- 12% above the U.S.
- Rank among states
- #5 of 51
- Market score 68 · Upper middle
A site report maps the real estate businesses on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,273 real estate businesses on map listings in New Hampshire as of September 2026. Of those, 163 are chain locations, or 7%, against 6% across the U.S. That comes to 40.9 for every 10,000 households, 6% above the U.S. rate of 38.5.
Household spending on rent and homeowner costs in New Hampshire comes to about $11B a year: $19,755 per household, 19% above the U.S. average. Housing spending per office is 12% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
In 2023, official counts showed 899 businesses with payroll in New Hampshire classed as real estate agents, property managers, mortgage lenders and inspectors, up 4.8% from 2019. That is one for every 618 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 27 SBA-backed loans worth $12.7M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #5 for real estate businesses, with a Groundwork market score of 68 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (61). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (64).
Every market in New Hampshire for real estate businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manchester-Nashua, NH | 61 | 677 | 40.1 | 116 | +2.5% | #88 of 387 |
| Boston-Cambridge-Newton, MA-NH | 57 | 8,364 | 43.1 | 114 | +2.3% | #121 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 64 | 74 | 24.2 | 174 | +2.3% | #95 of 536 |
| 2Concord, NH | 54 | 225 | 36.9 | 121 | +2.6% | #220 of 536 |
| 3Lebanon-Claremont, NH-VT | 49 | 276 | 30.1 | 141 | +1.5% | #284 of 536 |
| 4Laconia, NH | 42 | 127 | 48.2 | 90 | +2.1% | #370 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 72 | 120 | 23.0 | 191 | +3.0% | #168 of 2,229 |
| 2Sullivan County, NH | 65 | 42 | 25.3 | 164 | +2.1% | #385 of 2,229 |
| 3Cheshire County, NH | 63 | 74 | 24.2 | 174 | +2.3% | #466 of 2,229 |
| 4Merrimack County, NH | 56 | 225 | 36.9 | 121 | +2.6% | #795 of 2,229 |
| 5Coos County, NH | 55 | 35 | 25.0 | 147 | +0.4% | #834 of 2,229 |
| 6Hillsborough County, NH | 50 | 677 | 40.1 | 116 | +2.5% | #1,105 of 2,229 |
| 7Rockingham County, NH | 45 | 708 | 55.5 | 89 | +3.0% | #1,367 of 2,229 |
| 8Carroll County, NH | 44 | 106 | 48.5 | 88 | +5.0% | #1,427 of 2,229 |
| 9Belknap County, NH | 43 | 127 | 48.2 | 90 | +2.1% | #1,482 of 2,229 |
| 10Grafton County, NH | 42 | 159 | 42.8 | 102 | +2.2% | #1,533 of 2,229 |
Questions
How many real estate businesses are in New Hampshire?
As of September 2026, map listings count 2,273 real estate businesses in New Hampshire. 163 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 899 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 4.8% from 2019. Another 7,697 one-person businesses have no payroll, by official counts.
How much do households in New Hampshire spend on rent and homeowner costs?
About $11B a year, or $19,755 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). For the 2,273 real estate businesses on map listings, housing spending per office is 12% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for real estate businesses?
New Hampshire has 40.9 real estate businesses per 10,000 households, 6% above the U.S. rate of 38.5. The index of housing spending per office is 112, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, New Hampshire would have about 2,535, against 2,273 on map listings. There is one business with payroll in the industry for every 618 households, against one for every 414 across the U.S. The official count rose 4.8% from 2019 to 2023, against +15.8% for the U.S.
Which market in New Hampshire has the highest market score for real estate businesses?
Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 61 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 64 (upper middle). Among 10 scored counties in New Hampshire, Strafford County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 68 for real estate businesses (upper middle), #5 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate businesses across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Real estate agents and brokers1,816 listings
- Property management168 listings
- Mortgage brokers and lenders250 listings
- Home inspectors39 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.