Groundwork

Market rankings · New Hampshire

Clothing and shoe stores in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.

Listings
900
481 chain locations (53%)
Official establishments
496
−13.7% since 2019
Household spending a year
$1.4B
On clothing, shoes and related services
Listings per 10k households
16.2
In line with the U.S.
Spending per listing
$1.6M
23% above the U.S.
Rank among states
#14 of 51
Market score 61 · Upper middle

A site report maps the clothing and shoe stores on map listings around any address in New Hampshire by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 900 clothing and shoe stores on map listings in New Hampshire as of September 2026. 481 of them (53%) are chain locations, against 44% across the U.S. That comes to 16.2 for every 10,000 households, in line with the U.S. rate of 16.2.

At $2,540 per household (24% above the U.S. average), households in New Hampshire spend about $1.4B a year on clothing, shoes and related services. That is about $1.6M of household spending for each store on map listings, 23% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

In 2023, official counts showed 496 businesses with payroll in New Hampshire classed as clothing and shoe stores, down 13.7% from 2019. That is one for every 1,121 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 18 SBA-backed loans worth $1.8M have gone to businesses classed as clothing and shoe stores in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #14 for clothing and shoe stores, with a Groundwork market score of 61 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (66). Of the 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (84).

Every market in New Hampshire for clothing and shoe stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH663,28116.9$1.7M+2.3%#82 of 387
1Manchester-Nashua, NH5929217.3$1.5M+2.5%#137 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Concord, NH84498.0$3.1M+2.6%#13 of 536
2Lebanon-Claremont, NH-VT759410.2$2.3M+1.5%#60 of 536
3Keene, NH734013.1$1.7M+2.3%#76 of 536
4Laconia, NH525520.9$1.1M+2.1%#254 of 536

Counties

Counties in New Hampshire, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH8763.6$6.2M+2.1%#49 of 2,087
2Strafford County, NH87397.5$3.2M+3.0%#54 of 2,087
3Merrimack County, NH80498.0$3.1M+2.6%#155 of 2,087
4Coos County, NH7285.7$3.4M+0.4%#310 of 2,087
5Cheshire County, NH674013.1$1.7M+2.3%#473 of 2,087
6Grafton County, NH565915.9$1.5M+2.2%#823 of 2,087
7Hillsborough County, NH5429217.3$1.5M+2.5%#893 of 2,087
8Rockingham County, NH5027821.8$1.3M+3.0%#1,057 of 2,087
9Belknap County, NH445520.9$1.1M+2.1%#1,267 of 2,087
10Carroll County, NH377433.9$691K+5.0%#1,524 of 2,087

Questions

How many clothing and shoe stores are in New Hampshire?

As of September 2026, map listings count 900 clothing and shoe stores in New Hampshire. 481 of them (53%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 496 businesses with payroll classed as clothing and shoe stores in 2023, down 13.7% from 2019. Official counts also show 640 one-person businesses without payroll.

How much do households in New Hampshire spend on clothing, shoes and related services?

About $1.4B a year, or $2,540 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 900 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for clothing and shoe stores?

New Hampshire has 16.2 clothing and shoe stores per 10,000 households, in line with the U.S. rate of 16.2. Spending per store is $1.6M, 23% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, New Hampshire would have about 1,111, against 900 on map listings. There is one business with payroll in the industry for every 1,121 households, against one for every 1,273 across the U.S. The official count fell 13.7% from 2019 to 2023, against −12.2% for the U.S.

Which market in New Hampshire has the highest market score for clothing and shoe stores?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 66 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 84 (high). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 61 for clothing and shoe stores (upper middle), #14 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Clothing and shoe stores in other states

All 51 states

Top markets for clothing and shoe stores across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.