County profile · New Hampshire
Belknap County, NH market data
Population, household spending and competition for 56 business types in Belknap County, each scored against other counties.
- Population, 2025
- 65,147
- +2.1% since 2020
- Households
- 26,337
- Median household income
- $92,783
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $374,900
- Jobs located here
- 26,593
- Highest market score
- 79
- Funeral homes, #80 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Belknap County by name and distance, and the households and spending within reach. Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 65,147 people live in Belknap County, in 26,337 households. Population estimates put the population change in Belknap County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The median household income in Belknap County is $92,783 a year, 15% above the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Belknap County spend the most on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and the least on pets (76).
The highest Groundwork market scores in Belknap County are for funeral homes (79), optometrists and eye clinics (73) and grocery stores (72). Belknap County ranks #80 of 1,472 scored counties for funeral homes.
Belknap County is part of the Laconia area. For its number of households, Belknap County has the most map listings, relative to the U.S., for electricians (2.9 times the U.S. rate) and the fewest for insurance agencies (49% below the U.S. rate).
All 56 business types in Belknap County
Highest Groundwork market score first. Each score compares Belknap County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 79 | #80 of 1,472 | 5 | 1.9 | $927K | 137 | Under 3 |
| Optometrists and eye care | 73 | #149 of 1,302 | 8 | 3.0 | $4.2M | 133 | 3 |
| Grocery stores | 72 | #353 of 2,070 | 15 | 5.7 | $12.3M | 132 | 11 |
| Primary care and pediatrics | 71 | #239 of 1,656 | 13 | 4.9 | $2.6M | 144 | 18 |
| Mortgage brokers and lenders | 67 | #147 of 887 | 8 | 3.0 | Index only | 159 | 4 |
| Insurance agencies | 65 | #614 of 2,272 | 21 | 8.0 | $2.2M | 173 | 16 |
| Nail salons | 64 | #282 of 1,328 | 9 | 3.4 | $3.1M | 187 | 8 |
| Child care and preschools | 64 | #414 of 1,611 | 9 | 3.4 | $1.9M | 187 | 28 |
| Property management | 63 | #239 of 910 | 7 | 2.7 | Index only | 128 | 12 |
| Roofing and gutters | 63 | #308 of 1,177 | 11 | 4.2 | $7.9M | 94 | Under 3 |
| Pizza | 63 | #538 of 2,090 | 18 | 6.8 | $6.2M | 122 | 58 |
| Tire shops | 61 | #492 of 1,530 | 9 | 3.4 | $2.8M | 113 | 4 |
| Convenience stores | 61 | #731 of 2,261 | 31 | 11.8 | $6M | 76 | 8 |
| Grocery and convenience stores | 60 | #808 of 2,402 | 65 | 24.7 | $2.8M | 84 | 19 |
| Collision repair and body shops | 58 | #478 of 1,327 | 7 | 2.7 | $3.6M | 118 | 7 |
| Barbershops | 57 | #527 of 1,356 | 15 | 5.7 | $1.9M | 99 | Under 3 |
| Physical therapy | 57 | #534 of 1,422 | 13 | 4.9 | $2.6M | 107 | 9 |
| Doctors, dentists and clinics | 54 | #1,007 of 2,394 | 149 | 56.6 | $224K | 147 | 72 |
| Fast food and sandwich shops | 53 | #1,026 of 2,222 | 39 | 14.8 | $2.9M | 94 | 58 |
| Chiropractors | 49 | #765 of 1,490 | 15 | 5.7 | $2.2M | 93 | 9 |
| Gas stations | 48 | #1,257 of 2,358 | 26 | 9.9 | $2.2M | 94 | 31 |
| Sit-down restaurants | 45 | #1,421 of 2,405 | 162 | 61.5 | $691K | 104 | 83 |
| Spas and skin care | 44 | #1,107 of 1,769 | 36 | 13.7 | $779K | 89 | 7 |
| Clothing and shoe stores | 44 | #1,267 of 2,087 | 55 | 20.9 | $1.1M | 90 | 34 |
| Real estate agents and brokers | 44 | #1,395 of 2,176 | 110 | 41.8 | Index only | 83 | 23 |
| Real estate | 43 | #1,482 of 2,229 | 127 | 48.2 | Index only | 90 | 47 |
| Hair salons | 43 | #1,526 of 2,339 | 79 | 30.0 | $355K | 83 | 18 |
| Dentists and orthodontists | 42 | #1,217 of 1,886 | 30 | 11.4 | $1.1M | 113 | 28 |
| HVAC and plumbing | 41 | #1,179 of 1,707 | 25 | 9.5 | $3.5M | 73 | 42 |
| Clothing, shoes and laundry | 41 | #1,470 of 2,210 | 80 | 30.4 | $789K | 90 | 40 |
| Restaurants and cafes | 41 | #1,579 of 2,405 | 329 | 124.9 | $340K | 92 | 168 |
| Salons, barbers and spas | 41 | #1,688 of 2,385 | 141 | 53.5 | $199K | 94 | 34 |
| Martial arts and dance studios | 40 | #947 of 1,334 | 19 | 7.2 | $1.4M | 70 | 9 |
| Gyms | 39 | #1,274 of 1,792 | 31 | 11.8 | $864K | 66 | 12 |
| Coffee shops and cafes | 38 | #1,483 of 2,063 | 39 | 14.8 | $2.9M | 77 | 27 |
| House cleaning | 36 | #663 of 847 | 7 | 2.7 | $5.1M | 80 | 20 |
| Bakeries and dessert shops | 36 | #1,446 of 1,889 | 36 | 13.7 | $3.1M | 75 | 27 |
| Gyms, studios and classes | 36 | #1,627 of 2,088 | 60 | 22.8 | $446K | 67 | 21 |
| Laundromats | 34 | #570 of 785 | 9 | 3.4 | $7M | 56 | 6 |
| Yoga, Pilates and fitness studios | 34 | #644 of 777 | 10 | 3.8 | $2.7M | 66 | 12 |
| Home repair trades | 34 | #1,740 of 2,057 | 55 | 20.9 | $1.6M | 65 | 87 |
| Electricians | 30 | #993 of 1,160 | 19 | 7.2 | $4.6M | 38 | 45 |
| Car washes and detailing | 30 | #1,212 of 1,451 | 16 | 6.1 | $1.6M | 63 | 6 |
| Veterinarians | 26 | #1,295 of 1,485 | 14 | 5.3 | $1.3M | 48 | 9 |
| Auto repair and car care | 26 | #2,148 of 2,401 | 127 | 48.2 | $201K | 75 | 65 |
| Auto repair shops | 25 | #2,160 of 2,378 | 81 | 30.8 | $315K | 71 | 49 |
| Pet stores | 24 | #866 of 974 | 7 | 2.7 | $2.6M | 57 | 3 |
| Lawn, cleaning and pest control | 24 | #1,692 of 1,771 | 46 | 17.5 | $775K | 46 | 92 |
| Landscaping and lawn care | 23 | #1,421 of 1,493 | 36 | 13.7 | $990K | 34 | 69 |
| Pet businesses | 17 | #2,149 of 2,200 | 52 | 19.7 | $350K | 40 | 22 |
| Pet grooming and boarding | 15 | #1,420 of 1,461 | 19 | 7.2 | $959K | 38 | 10 |
| Dry cleaners | Not scored | Not scored | 3 | 1.1 | $21M | 134 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.1 | $11.9M | 116 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.1 | $11.1M | 45 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $12.7M | Too few | 3 |
Household spending in Belknap County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.5M | $967 | 101 |
| Gasoline and other fuels | $58.4M | $2,216 | 85 |
| Food away from home | $111.9M | $4,248 | 104 |
| Groceries | $184.6M | $7,010 | 111 |
| Personal care products and services | $28.1M | $1,065 | 106 |
| Child care and other personal services | $16.9M | $641 | 110 |
| Memberships, classes and admissions | $26.8M | $1,017 | 103 |
| Medical and dental services | $33.4M | $1,267 | 98 |
| Pets | $18.2M | $692 | 76 |
| Clothing, shoes and related services | $63.1M | $2,396 | 117 |
| Vehicle insurance | $45.7M | $1,736 | 89 |
| Home repairs, maintenance and insurance | $87.2M | $3,311 | 110 |
| Lawn care, cleaning and other household services | $35.6M | $1,353 | 96 |
| Rent and homeowner costs | $497M | $18,870 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Belknap County
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Belknap County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Hampshire 8
- Merrimack County, NH155,967 people
- Carroll County, NH51,804 people
- Strafford County, NH132,575 people
- Grafton County, NH92,120 people
- Sullivan County, NH43,715 people
- Rockingham County, NH319,082 people
- Hillsborough County, NH426,378 people
- Cheshire County, NH77,297 people
Questions
How fast is Belknap County, NH growing?
Population estimates put Belknap County at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. Against the 2015–2019 survey, median household income rose 33.6%, before inflation.
How much do households in Belknap County, NH spend?
Households in Belknap County spend about $497M a year on rent and homeowner costs, $184.6M on groceries and $111.9M on food away from home. Relative to the U.S., household spending in Belknap County runs highest on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and lowest on pets (76).
Which business types have the highest market scores in Belknap County, NH?
Of the business types scored in Belknap County, funeral homes (79), optometrists and eye clinics (73) and grocery stores (72) have the highest Groundwork market scores. For funeral homes, that ranks #80 of 1,472 scored counties.
How does Belknap County, NH compare with the U.S.?
Median household income in Belknap County is $92,783, 15% above the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $374,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (2.9 times the U.S. rate) and lowest for insurance agencies (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Belknap County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Belknap County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Belknap County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.