County profile · New Hampshire
Grafton County, NH market data
Population, household spending and competition for 56 business types in Grafton County, each scored against other counties.
- Population, 2025
- 93,225
- +2.2% since 2020
- Households
- 37,107
- Median household income
- $88,261
- +39.2% vs. 2015–2019, before inflation
- Median home value
- $344,500
- Jobs located here
- 53,397
- Highest market score
- 85
- Roofing and gutters, #18 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Grafton County by name and distance, and the households and spending within reach. Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 93,225 people live in Grafton County, in 37,107 households. Population estimates put the population change in Grafton County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The median household income in Grafton County is $88,261 a year, 9% above the U.S. median of $80,734. That rose 39.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Grafton County spend the most on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and the least on pets (76).
The highest Groundwork market scores in Grafton County are for roofing and gutter companies (85), mortgage brokers and lenders (80) and barbershops (71). Grafton County ranks #18 of 1,177 scored counties for roofing and gutter companies.
Grafton County is part of the Lebanon-Claremont area. For its number of households, Grafton County has the most map listings, relative to the U.S., for laundromats (2.4 times the U.S. rate) and the fewest for barbershops (25% below the U.S. rate).
All 56 business types in Grafton County
Highest Groundwork market score first. Each score compares Grafton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 85 | #18 of 1,177 | 6 | 1.6 | $20.7M | 245 | 3 |
| Mortgage brokers and lenders | 80 | #32 of 887 | 5 | 1.3 | Index only | 360 | 4 |
| Barbershops | 71 | #204 of 1,356 | 15 | 4.0 | $2.6M | 140 | Under 3 |
| Collision repair and body shops | 69 | #230 of 1,327 | 7 | 1.9 | $4.7M | 154 | 7 |
| Nail salons | 68 | #194 of 1,328 | 19 | 5.1 | $2.1M | 124 | 5 |
| Funeral homes | 66 | #339 of 1,472 | 12 | 3.2 | $541K | 80 | 5 |
| Chiropractors | 65 | #336 of 1,490 | 18 | 4.9 | $2.6M | 109 | 7 |
| Spas and skin care | 63 | #422 of 1,769 | 35 | 9.4 | $1.1M | 129 | 7 |
| Home repair trades | 63 | #435 of 2,057 | 36 | 9.7 | $3.4M | 142 | 98 |
| Fast food and sandwich shops | 63 | #604 of 2,222 | 41 | 11.0 | $3.8M | 126 | 81 |
| HVAC and plumbing | 62 | #413 of 1,707 | 20 | 5.4 | $6.2M | 131 | 48 |
| Primary care and pediatrics | 62 | #471 of 1,656 | 26 | 7.0 | $1.8M | 102 | 27 |
| Child care and preschools | 59 | #567 of 1,611 | 22 | 5.9 | $1.1M | 110 | 30 |
| Hair salons | 57 | #827 of 2,339 | 83 | 22.4 | $476K | 111 | 24 |
| Clothing and shoe stores | 56 | #823 of 2,087 | 59 | 15.9 | $1.5M | 119 | 32 |
| Electricians | 55 | #463 of 1,160 | 10 | 2.7 | $12.4M | 103 | 47 |
| Salons, barbers and spas | 55 | #902 of 2,385 | 157 | 42.3 | $252K | 118 | 36 |
| Physical therapy | 52 | #671 of 1,422 | 20 | 5.4 | $2.4M | 98 | 14 |
| Pizza | 52 | #950 of 2,090 | 37 | 10.0 | $4.2M | 84 | 81 |
| Convenience stores | 51 | #1,108 of 2,261 | 61 | 16.4 | $4.2M | 54 | 12 |
| Clothing, shoes and laundry | 51 | #1,114 of 2,210 | 94 | 25.3 | $950K | 108 | 36 |
| Car washes and detailing | 47 | #800 of 1,451 | 14 | 3.8 | $2.4M | 94 | Under 3 |
| Optometrists and eye care | 46 | #773 of 1,302 | 16 | 4.3 | $2.9M | 94 | 9 |
| Grocery and convenience stores | 46 | #1,366 of 2,402 | 110 | 29.6 | $2.4M | 70 | 46 |
| Grocery stores | 45 | #1,187 of 2,070 | 36 | 9.7 | $7.2M | 77 | 34 |
| Real estate agents and brokers | 44 | #1,388 of 2,176 | 136 | 36.7 | Index only | 95 | 39 |
| Property management | 42 | #591 of 910 | 15 | 4.0 | Index only | 84 | 40 |
| Real estate | 42 | #1,533 of 2,229 | 159 | 42.8 | Index only | 102 | 89 |
| Landscaping and lawn care | 40 | #1,002 of 1,493 | 23 | 6.2 | $2.2M | 75 | 77 |
| Insurance agencies | 40 | #1,453 of 2,272 | 45 | 12.1 | $1.3M | 105 | 34 |
| Laundromats | 39 | #525 of 785 | 14 | 3.8 | $6.4M | 51 | 4 |
| Doctors, dentists and clinics | 38 | #1,785 of 2,394 | 375 | 101.1 | $126K | 82 | 104 |
| Lawn, cleaning and pest control | 37 | #1,351 of 1,771 | 37 | 10.0 | $1.4M | 81 | 116 |
| Sit-down restaurants | 37 | #1,774 of 2,405 | 266 | 71.7 | $591K | 89 | 134 |
| Tire shops | 36 | #1,115 of 1,530 | 17 | 4.6 | $2M | 78 | 10 |
| Gyms | 36 | #1,355 of 1,792 | 45 | 12.1 | $858K | 66 | 23 |
| Pet grooming and boarding | 35 | #1,085 of 1,461 | 19 | 5.1 | $1.3M | 53 | 7 |
| House cleaning | 34 | #691 of 847 | 10 | 2.7 | $5M | 79 | 33 |
| Restaurants and cafes | 34 | #1,888 of 2,405 | 549 | 148.0 | $286K | 77 | 262 |
| Dentists and orthodontists | 33 | #1,554 of 1,886 | 53 | 14.3 | $889K | 90 | 44 |
| Martial arts and dance studios | 32 | #1,118 of 1,334 | 32 | 8.6 | $1.2M | 60 | 22 |
| Coffee shops and cafes | 31 | #1,726 of 2,063 | 78 | 21.0 | $2M | 54 | 47 |
| Gyms, studios and classes | 31 | #1,768 of 2,088 | 97 | 26.1 | $398K | 60 | 45 |
| Bakeries and dessert shops | 30 | #1,627 of 1,889 | 70 | 18.9 | $2.2M | 54 | 47 |
| Auto repair and car care | 29 | #2,067 of 2,401 | 174 | 46.9 | $191K | 71 | 62 |
| Yoga, Pilates and fitness studios | 28 | #717 of 777 | 20 | 5.4 | $1.9M | 48 | 23 |
| Auto repair shops | 28 | #2,089 of 2,378 | 108 | 29.1 | $307K | 69 | 48 |
| Veterinarians | 26 | #1,291 of 1,485 | 16 | 4.3 | $1.6M | 59 | 16 |
| Gas stations | 24 | #2,145 of 2,358 | 64 | 17.2 | $1.2M | 49 | 56 |
| Pet businesses | 21 | #2,094 of 2,200 | 58 | 15.6 | $441K | 50 | 28 |
| Pet stores | 16 | #923 of 974 | 15 | 4.0 | $1.7M | 38 | 5 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $12.6M | 123 | 6 |
| Home inspectors | Not scored | Not scored | 3 | 0.8 | Index only | 89 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $44.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $23.6M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $33.2M | Too few | Under 3 |
Household spending in Grafton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.2M | $894 | 93 |
| Gasoline and other fuels | $75.3M | $2,030 | 78 |
| Food away from home | $157.2M | $4,236 | 104 |
| Groceries | $259.2M | $6,984 | 111 |
| Personal care products and services | $39.5M | $1,065 | 106 |
| Child care and other personal services | $24.2M | $653 | 112 |
| Memberships, classes and admissions | $38.6M | $1,041 | 106 |
| Medical and dental services | $47.1M | $1,270 | 99 |
| Pets | $25.6M | $690 | 76 |
| Clothing, shoes and related services | $89.3M | $2,408 | 117 |
| Vehicle insurance | $59.1M | $1,592 | 81 |
| Home repairs, maintenance and insurance | $124.2M | $3,347 | 111 |
| Lawn care, cleaning and other household services | $50.4M | $1,359 | 96 |
| Rent and homeowner costs | $702.9M | $18,943 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grafton County
- Population, 2025 estimate
- 93,225+2.2% since 2020
- Households
- 37,107
- Median age
- 45.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 1,709 sq. mi.
- People per square mile
- 54
- Median household income
- $88,261+39.2% vs. 2015–2019, before inflation
- Average household income
- $125,563
- Median home value
- $344,500
- Jobs located here
- 53,397
- Daytime population
- 103,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grafton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Hampshire 8
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- Sullivan County, NH43,715 people
- Carroll County, NH51,804 people
- Merrimack County, NH155,967 people
- Coos County, NH31,271 people
- Strafford County, NH132,575 people
- Cheshire County, NH77,297 people
- Hillsborough County, NH426,378 people
Questions
How fast is Grafton County, NH growing?
Population estimates put Grafton County at 93,225 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 37,107 households. Against the 2015–2019 survey, median household income rose 39.2%, before inflation.
How much do households in Grafton County, NH spend?
Households in Grafton County spend about $702.9M a year on rent and homeowner costs, $259.2M on groceries and $157.2M on food away from home. Relative to the U.S., household spending in Grafton County runs highest on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and lowest on pets (76).
Which business types have the highest market scores in Grafton County, NH?
Of the business types scored in Grafton County, roofing and gutter companies (85), mortgage brokers and lenders (80) and barbershops (71) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #18 of 1,177 scored counties.
How does Grafton County, NH compare with the U.S.?
Median household income in Grafton County is $88,261, 9% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $344,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (2.4 times the U.S. rate) and lowest for barbershops (25% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Grafton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grafton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Grafton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.