Groundwork

Market rankings · New Hampshire

Pet grooming and boarding businesses in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for pet grooming and boarding businesses, with competitor counts and household spending for each.

Listings
337
18 chain locations (5%)
Official establishments
209
+31.5% since 2019
Household spending a year
$411.2M
On pets
Listings per 10k households
6.1
69% above the U.S.
Spending per listing
$1.2M
52% below the U.S.
Rank among states
#49 of 51
Market score 13 · Low

A site report maps the pet grooming and boarding businesses on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Hampshire has 337 pet grooming and boarding businesses on map listings as of September 2026. Chain locations make up 5% of them, against 9% across the U.S. Per 10,000 households, that is 6.1, 69% above the U.S. rate of 3.6.

Household spending on pets in New Hampshire comes to about $411.2M a year: $740 per household, 19% below the U.S. average. Spread across 337 pet grooming and boarding businesses, that is $1.2M per business, 52% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

Official counts show 209 businesses with payroll classed as pet care (except veterinary) in New Hampshire in 2023, up 31.5% from 2019. That is one for every 2,659 households, against one for every 5,057 across the U.S. Across the U.S., the count rose 25.2% over the same years. Since fiscal 2022, 22 SBA-backed loans worth $5.5M have gone to businesses classed as pet care (except veterinary) in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #49 for pet grooming and boarding businesses, with a Groundwork market score of 13 (low). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (26). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (40).

Every market in New Hampshire for pet grooming and boarding businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH268864.6$1.8M+2.3%#349 of 386
1Manchester-Nashua, NH20794.7$1.6M+2.5%#368 of 386

Small-town markets

Small-town markets reaching New Hampshire, ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Keene, NH40113.6$1.8M+2.3%#263 of 387
2Lebanon-Claremont, NH-VT40404.4$1.5M+1.5%#267 of 387
3Concord, NH24477.7$928K+2.6%#357 of 387
4Laconia, NH20197.2$959K+2.1%#367 of 387

Counties

Counties in New Hampshire, ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Grafton County, NH35195.1$1.3M+2.2%#1,085 of 1,461
2Hillsborough County, NH32794.7$1.6M+2.5%#1,139 of 1,461
3Cheshire County, NH30113.6$1.8M+2.3%#1,181 of 1,461
4Carroll County, NH30146.4$1M+5.0%#1,198 of 1,461
5Sullivan County, NH2774.2$1.5M+2.1%#1,245 of 1,461
6Rockingham County, NH25997.8$1.1M+3.0%#1,288 of 1,461
7Strafford County, NH24305.8$1.2M+3.0%#1,306 of 1,461
8Merrimack County, NH20477.7$928K+2.6%#1,364 of 1,461
9Belknap County, NH15197.2$959K+2.1%#1,420 of 1,461
10Coos County, NH8128.6$622K+0.4%#1,450 of 1,461

Questions

How many pet grooming and boarding businesses are in New Hampshire?

Map listings as of September 2026 show 337 pet grooming and boarding businesses in New Hampshire. 18 of them (5%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 209 businesses with payroll classed as pet care (except veterinary) in 2023, up 31.5% from 2019.

How much do households in New Hampshire spend on pets?

About $411.2M a year, or $740 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 337 pet grooming and boarding businesses on map listings, it comes to $1.2M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for pet grooming and boarding businesses?

New Hampshire has 6.1 pet grooming and boarding businesses per 10,000 households, 69% above the U.S. rate of 3.6. Spending per business is $1.2M, 52% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, New Hampshire would have about 162, against 337 on map listings. There is one business with payroll in the industry for every 2,659 households, against one for every 5,057 across the U.S. The official count rose 31.5% from 2019 to 2023, against +25.2% for the U.S.

Which market in New Hampshire has the highest market score for pet grooming and boarding businesses?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 26 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 40 (lower middle). Among 10 scored counties in New Hampshire, Grafton County scores highest, at 35 (lower middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 13 for pet grooming and boarding businesses (low), #49 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Pet grooming and boarding in other states

All 51 states

Top markets for pet grooming and boarding businesses across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.