Groundwork

Market rankings · New Hampshire

Pizza places in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.

Listings
586
161 chain locations (27%)
Official establishments
1,074
All limited-service restaurants · +0.1% since 2019
Household spending a year
$2.5B
On food away from home
Listings per 10k households
10.5
31% above the U.S.
Spending per listing
$4.3M
16% below the U.S.
Rank among states
#24 of 51
Market score 53 · Upper middle

A site report maps the pizza places on map listings around any address in New Hampshire by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 586 pizza places on map listings in New Hampshire as of September 2026. Of those, 161 are chain locations, or 27%, against 58% across the U.S. That is 10.5 per 10,000 households, 31% above the U.S. rate of 8.0.

At $4,493 per household (10% above the U.S. average), households in New Hampshire spend about $2.5B a year on food away from home. Spread across 586 pizza places, that is $4.3M per pizza place, 16% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

Official counts show 1,074 businesses with payroll classed as limited-service restaurants in New Hampshire in 2023, up 0.1% from 2019. That is one for every 518 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 81 SBA-backed loans worth $27M have gone to businesses classed as limited-service restaurants in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #24 for pizza places, with a Groundwork market score of 53 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (59). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (74).

Every market in New Hampshire for pizza places

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Manchester-Nashua, NH5917710.5$4.4M+2.5%#121 of 387
Boston-Cambridge-Newton, MA-NH562,01110.4$4.8M+2.3%#145 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Keene, NH74299.5$4.2M+2.3%#51 of 520
2Concord, NH71589.5$4.6M+2.6%#69 of 520
3Laconia, NH69186.8$6.2M+2.1%#79 of 520
4Lebanon-Claremont, NH-VT69818.8$4.6M+1.5%#85 of 520

Counties

Counties in New Hampshire, ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Strafford County, NH67438.3$5.2M+3.0%#414 of 2,090
2Cheshire County, NH65299.5$4.2M+2.3%#490 of 2,090
3Merrimack County, NH64589.5$4.6M+2.6%#518 of 2,090
4Belknap County, NH63186.8$6.2M+2.1%#538 of 2,090
5Hillsborough County, NH6217710.5$4.4M+2.5%#592 of 2,090
6Sullivan County, NH532414.4$2.7M+2.1%#924 of 2,090
7Grafton County, NH523710.0$4.2M+2.2%#950 of 2,090
8Rockingham County, NH5215512.2$4.1M+3.0%#952 of 2,090
9Carroll County, NH502611.9$3.5M+5.0%#1,043 of 2,090
10Coos County, NH371913.6$2.4M+0.4%#1,576 of 2,090

Questions

How many pizza places are in New Hampshire?

As of September 2026, map listings count 586 pizza places in New Hampshire. 161 of them (27%) are chain locations. The listings count pizza restaurants. Official counts show 1,074 businesses with payroll classed as limited-service restaurants in 2023, up 0.1% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 142 one-person businesses have no payroll, by official counts.

How much do households in New Hampshire spend on food away from home?

About $2.5B a year, or $4,493 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 586 pizza places on map listings, it comes to $4.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for pizza places?

New Hampshire has 10.5 pizza places per 10,000 households, 31% above the U.S. rate of 8.0. Spending per pizza place is $4.3M, 16% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, New Hampshire would have about 492, against 586 on map listings. There is one business with payroll in the industry for every 518 households, against one for every 478 across the U.S. The official count rose 0.1% from 2019 to 2023, against +6.1% for the U.S.

Which market in New Hampshire has the highest market score for pizza places?

Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 59 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 74 (upper middle). Among 10 scored counties in New Hampshire, Strafford County scores highest, at 67 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 53 for pizza places (upper middle), #24 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Pizza in other states

All 51 states

Top markets for pizza places across the U.S. · All business types in New Hampshire

Screening a site or an acquisition in New Hampshire?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.