Market rankings · New Hampshire
Pet stores in New Hampshire
Markets across New Hampshire ranked by the Groundwork market score for pet stores, with competitor counts and household spending for each.
- Listings
- 175
- 62 chain locations (35%)
- Official establishments
- 77
- +6.9% since 2019
- Household spending a year
- $411.2M
- On pets
- Listings per 10k households
- 3.1
- 55% above the U.S.
- Spending per listing
- $2.3M
- 48% below the U.S.
- Rank among states
- #51 of 51
- Market score 12 · Low
A site report maps the pet stores on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 175 pet stores in New Hampshire. Chain locations make up 35% of them, against 38% across the U.S. Per 10,000 households, that is 3.1, 55% above the U.S. rate of 2.0.
At $740 per household (19% below the U.S. average), households in New Hampshire spend about $411.2M a year on pets. That works out to $2.3M per store, 48% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
Official counts show 77 businesses with payroll classed as pet and pet supplies stores in New Hampshire in 2023, up 6.9% from 2019. That is one for every 7,218 households, against one for every 13,024 across the U.S. Across the U.S., the count fell 1.6% over the same years. Since fiscal 2022, 3 SBA-backed loans worth $571K have gone to businesses classed as pet and pet supplies stores in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #51 for pet stores, with a Groundwork market score of 12 (low). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (47). Of the 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest (62).
Every market in New Hampshire for pet stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | 47 | 347 | 1.8 | $4.6M | +2.3% | #213 of 382 |
| 1Manchester-Nashua, NH | 17 | 50 | 3.0 | $2.6M | +2.5% | #376 of 382 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 62 | 18 | 2.0 | $3.4M | +1.5% | #54 of 220 |
| 2Concord, NH | 54 | 16 | 2.6 | $2.7M | +2.6% | #95 of 220 |
| 3Keene, NH | 44 | 7 | 2.3 | $2.9M | +2.3% | #132 of 220 |
| 4Laconia, NH | 40 | 7 | 2.7 | $2.6M | +2.1% | #160 of 220 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merrimack County, NH | 35 | 16 | 2.6 | $2.7M | +2.6% | #712 of 974 |
| 2Cheshire County, NH | 26 | 7 | 2.3 | $2.9M | +2.3% | #839 of 974 |
| 3Hillsborough County, NH | 25 | 50 | 3.0 | $2.6M | +2.5% | #853 of 974 |
| 4Belknap County, NH | 24 | 7 | 2.7 | $2.6M | +2.1% | #866 of 974 |
| 5Rockingham County, NH | 24 | 50 | 3.9 | $2.1M | +3.0% | #873 of 974 |
| 6Strafford County, NH | 21 | 15 | 2.9 | $2.4M | +3.0% | #893 of 974 |
| 7Carroll County, NH | 18 | 9 | 4.1 | $1.6M | +5.0% | #913 of 974 |
| 8Grafton County, NH | 16 | 15 | 4.0 | $1.7M | +2.2% | #923 of 974 |
| 9Coos County, NH | 9 | 5 | 3.6 | $1.5M | +0.4% | #959 of 974 |
| Sullivan County, NH | Not scored | 1 | 0.6 | $10.7M | +2.1% |
Markets with fewer than 5 pet stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet stores are in New Hampshire?
There are 175 pet stores on map listings in New Hampshire as of September 2026. 62 of them (35%) are chain locations. The listings count pet stores. Official counts show 77 businesses with payroll classed as pet and pet supplies stores in 2023, up 6.9% from 2019.
How much do households in New Hampshire spend on pets?
About $411.2M a year, or $740 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 175 pet stores on map listings, it comes to $2.3M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for pet stores?
New Hampshire has 3.1 pet stores per 10,000 households, 55% above the U.S. rate of 2.0. Spending per store is $2.3M, 48% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, New Hampshire would have about 91, against 175 on map listings. There is one business with payroll in the industry for every 7,218 households, against one for every 13,024 across the U.S. The official count rose 6.9% from 2019 to 2023, against −1.6% for the U.S.
Which market in New Hampshire has the highest market score for pet stores?
Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 47 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest, at 62 (upper middle). Among 9 scored counties in New Hampshire, Merrimack County scores highest, at 35 (lower middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 12 for pet stores (low), #51 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet stores in other states
All 51 states
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- New Hampshire
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- South Carolina
- South Dakota
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- West Virginia
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Top markets for pet stores across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Pet businesses931 listings
- Veterinarians270 listings
- Pet grooming and boarding337 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.