County profile · New Hampshire
Coos County, NH market data
Population, household spending and competition for 56 business types in Coos County, each scored against other counties.
- Population, 2025
- 31,343
- +0.4% since 2020
- Households
- 14,002
- Median household income
- $57,677
- +22.4% vs. 2015–2019, before inflation
- Median home value
- $188,900
- Jobs located here
- 11,577
- Highest market score
- 72
- Clothing and shoe stores, #310 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Coos County by name and distance, and the households and spending within reach. Or open the report at the center of Coos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 31,343 people live in Coos County, in 14,002 households. Between 2020 and 2025, the population of Coos County grew 0.4%, slower than the U.S. (+3.1%). The median household income in Coos County is $57,677 a year, 29% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Coos County spend the most on groceries (an index of 97, where 100 is the U.S. average, so still below it) and the least on pets (59).
The highest Groundwork market scores in Coos County are for clothing and shoe stores (72); clothing, shoe and laundry businesses (70); and home repair companies (69). Coos County ranks #310 of 2,087 scored counties for clothing and shoe stores.
For its number of households, Coos County has the most map listings, relative to the U.S., for convenience stores (2.6 times the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
All 56 business types in Coos County
Highest Groundwork market score first. Each score compares Coos County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 72 | #310 of 2,087 | 8 | 5.7 | $3.4M | 266 | Under 3 |
| Clothing, shoes and laundry | 70 | #369 of 2,210 | 14 | 10.0 | $1.9M | 219 | Under 3 |
| Home repair trades | 69 | #222 of 2,057 | 6 | 4.3 | $6.3M | 259 | 19 |
| Insurance agencies | 67 | #536 of 2,272 | 6 | 4.3 | $3.5M | 281 | 5 |
| Fast food and sandwich shops | 64 | #566 of 2,222 | 11 | 7.9 | $4.2M | 138 | 18 |
| Doctors, dentists and clinics | 61 | #693 of 2,394 | 43 | 30.7 | $336K | 220 | 21 |
| Dentists and orthodontists | 60 | #559 of 1,886 | 9 | 6.4 | $1.6M | 163 | 6 |
| Coffee shops and cafes | 58 | #689 of 2,063 | 10 | 7.1 | $4.6M | 125 | 4 |
| Real estate agents and brokers | 56 | #760 of 2,176 | 31 | 22.1 | Index only | 132 | 6 |
| Real estate | 55 | #834 of 2,229 | 35 | 25.0 | Index only | 147 | 13 |
| Salons, barbers and spas | 55 | #908 of 2,385 | 50 | 35.7 | $239K | 112 | 3 |
| Hair salons | 47 | #1,341 of 2,339 | 32 | 22.9 | $374K | 87 | 3 |
| Funeral homes | 46 | #825 of 1,472 | 8 | 5.7 | $303K | 45 | Under 3 |
| Gyms, studios and classes | 43 | #1,395 of 2,088 | 17 | 12.1 | $547K | 83 | 4 |
| Lawn, cleaning and pest control | 40 | #1,244 of 1,771 | 8 | 5.7 | $1.9M | 116 | 26 |
| Pizza | 37 | #1,576 of 2,090 | 19 | 13.6 | $2.4M | 48 | 18 |
| Bakeries and dessert shops | 36 | #1,455 of 1,889 | 19 | 13.6 | $2.4M | 59 | 4 |
| Convenience stores | 34 | #1,695 of 2,261 | 29 | 20.7 | $2.9M | 37 | 5 |
| Car washes and detailing | 33 | #1,138 of 1,451 | 5 | 3.6 | $2.2M | 89 | Under 3 |
| Tire shops | 31 | #1,217 of 1,530 | 5 | 3.6 | $2.2M | 90 | 4 |
| Grocery stores | 30 | #1,657 of 2,070 | 20 | 14.3 | $4.3M | 46 | 8 |
| Grocery and convenience stores | 30 | #1,970 of 2,402 | 55 | 39.3 | $1.6M | 46 | 13 |
| Gyms | 29 | #1,518 of 1,792 | 13 | 9.3 | $715K | 55 | 4 |
| Restaurants and cafes | 29 | #2,074 of 2,405 | 158 | 112.8 | $294K | 79 | 58 |
| Landscaping and lawn care | 28 | #1,309 of 1,493 | 7 | 5.0 | $2.2M | 76 | 21 |
| Spas and skin care | 28 | #1,568 of 1,769 | 15 | 10.7 | $798K | 91 | Under 3 |
| Pet businesses | 27 | #1,971 of 2,200 | 27 | 19.3 | $277K | 31 | 5 |
| Sit-down restaurants | 23 | #2,246 of 2,405 | 81 | 57.8 | $573K | 86 | 36 |
| Veterinarians | 21 | #1,370 of 1,485 | 5 | 3.6 | $1.5M | 55 | 5 |
| Collision repair and body shops | 17 | #1,288 of 1,327 | 6 | 4.3 | $1.9M | 61 | 6 |
| Gas stations | 16 | #2,277 of 2,358 | 31 | 22.1 | $864K | 36 | 22 |
| Auto repair shops | 11 | #2,362 of 2,378 | 49 | 35.0 | $229K | 52 | 25 |
| Auto repair and car care | 11 | #2,380 of 2,401 | 78 | 55.7 | $144K | 54 | 31 |
| Pet stores | 9 | #959 of 974 | 5 | 3.6 | $1.5M | 33 | Under 3 |
| Pet grooming and boarding | 8 | #1,450 of 1,461 | 12 | 8.6 | $622K | 24 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.9 | $2.3M | 115 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.1 | $4.8M | 201 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.1 | $12.6M | 265 | 10 |
| Laundromats | Not scored | Not scored | 3 | 2.1 | $9M | 72 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.1 | $4.8M | 154 | 5 |
| Property management | Not scored | Not scored | 3 | 2.1 | Index only | 134 | 6 |
| Electricians | Not scored | Not scored | 2 | 1.4 | $18.9M | Too few | 9 |
| Nail salons | Not scored | Not scored | 2 | 1.4 | $6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.4 | $7.2M | Too few | 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.4 | $7.2M | Too few | 7 |
| Barbershops | Not scored | Not scored | 1 | 0.7 | $12M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 0.7 | $5.8M | Too few | 11 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $15.5M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $11.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $37.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Coos County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.2M | $801 | 84 |
| Gasoline and other fuels | $26.8M | $1,914 | 74 |
| Food away from home | $46.4M | $3,313 | 81 |
| Groceries | $85.5M | $6,104 | 97 |
| Personal care products and services | $12M | $854 | 85 |
| Child care and other personal services | $5.8M | $414 | 71 |
| Memberships, classes and admissions | $9.3M | $664 | 67 |
| Medical and dental services | $14.4M | $1,031 | 80 |
| Pets | $7.5M | $533 | 59 |
| Clothing, shoes and related services | $27M | $1,931 | 94 |
| Vehicle insurance | $21.2M | $1,514 | 77 |
| Home repairs, maintenance and insurance | $37.8M | $2,698 | 89 |
| Lawn care, cleaning and other household services | $15.5M | $1,108 | 78 |
| Rent and homeowner costs | $223.1M | $15,934 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Coos County
- Population, 2025 estimate
- 31,343+0.4% since 2020
- Households
- 14,002
- Median age
- 48.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 1,795 sq. mi.
- People per square mile
- 17
- Median household income
- $57,677+22.4% vs. 2015–2019, before inflation
- Average household income
- $83,445
- Median home value
- $188,900
- Jobs located here
- 11,577
- Daytime population
- 27,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Coos County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Coos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Hampshire 8
- Carroll County, NH51,804 people
- Grafton County, NH92,120 people
- Belknap County, NH64,659 people
- Merrimack County, NH155,967 people
- Strafford County, NH132,575 people
- Sullivan County, NH43,715 people
- Rockingham County, NH319,082 people
- Hillsborough County, NH426,378 people
Questions
How fast is Coos County, NH growing?
Population estimates put Coos County at 31,343 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 14,002 households. Against the 2015–2019 survey, median household income rose 22.4%, before inflation.
How much do households in Coos County, NH spend?
Households in Coos County spend about $223.1M a year on rent and homeowner costs, $85.5M on groceries and $46.4M on food away from home. Relative to the U.S., household spending in Coos County runs highest on groceries (an index of 97, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Which business types have the highest market scores in Coos County, NH?
Of the business types scored in Coos County, clothing and shoe stores (72); clothing, shoe and laundry businesses (70); and home repair companies (69) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #310 of 2,087 scored counties.
How does Coos County, NH compare with the U.S.?
Median household income in Coos County is $57,677, 29% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $188,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.6 times the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Coos County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Coos County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Hampshire · Every U.S. market · How we measure
Screening a site or an acquisition in Coos County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Coos County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.