Market rankings · New Hampshire
Pet businesses in New Hampshire
Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for pet businesses, with competitor counts and household spending for each.
- Listings
- 931
- 135 chain locations (15%)
- Official establishments
- 482
- +12.1% since 2019
- Household spending a year
- $411.2M
- On pets
- Listings per 10k households
- 16.7
- 61% above the U.S.
- Spending per listing
- $442K
- 50% below the U.S.
- Rank among states
- #50 of 51
- Market score 14 · Low
A site report maps the pet businesses on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Hampshire has 931 pet businesses on map listings as of September 2026. Of those, 135 are chain locations, or 15%, against 17% across the U.S. That comes to 16.7 for every 10,000 households, 61% above the U.S. rate of 10.4.
Households in New Hampshire spend about $411.2M a year on pets, or $740 per household, 19% below the U.S. average. That is about $442K of household spending for each business on map listings, 50% below the U.S. figure of $878K.
In 2023, official counts showed 482 businesses with payroll in New Hampshire classed as pet care, veterinarians and pet stores, up 12.1% from 2019. That is one for every 1,153 households, against one for every 1,852 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 34 SBA-backed loans worth $15.4M have gone to businesses classed as pet care, veterinarians and pet stores in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #50 for pet businesses, with a Groundwork market score of 14 (low). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (41). Of the 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest (25).
Every market in New Hampshire for pet businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | 41 | 2,021 | 10.4 | $790K | +2.3% | #266 of 387 |
| 1Manchester-Nashua, NH | 19 | 241 | 14.3 | $535K | +2.5% | #371 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 25 | 124 | 13.5 | $492K | +1.5% | #492 of 527 |
| 2Keene, NH | 23 | 44 | 14.4 | $454K | +2.3% | #499 of 527 |
| 3Concord, NH | 22 | 121 | 19.9 | $361K | +2.6% | #507 of 527 |
| 4Laconia, NH | 19 | 52 | 19.7 | $350K | +2.1% | #514 of 527 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 37 | 17 | 10.2 | $627K | +2.1% | #1,632 of 2,200 |
| 2Hillsborough County, NH | 33 | 241 | 14.3 | $535K | +2.5% | #1,788 of 2,200 |
| 3Rockingham County, NH | 28 | 251 | 19.7 | $419K | +3.0% | #1,941 of 2,200 |
| 4Coos County, NH | 27 | 27 | 19.3 | $277K | +0.4% | #1,971 of 2,200 |
| 5Strafford County, NH | 23 | 79 | 15.2 | $464K | +3.0% | #2,057 of 2,200 |
| 6Grafton County, NH | 21 | 58 | 15.6 | $441K | +2.2% | #2,094 of 2,200 |
| 7Cheshire County, NH | 20 | 44 | 14.4 | $454K | +2.3% | #2,111 of 2,200 |
| 8Merrimack County, NH | 20 | 121 | 19.9 | $361K | +2.6% | #2,117 of 2,200 |
| 9Carroll County, NH | 20 | 41 | 18.8 | $358K | +5.0% | #2,118 of 2,200 |
| 10Belknap County, NH | 17 | 52 | 19.7 | $350K | +2.1% | #2,149 of 2,200 |
Questions
How many pet businesses are in New Hampshire?
Map listings as of September 2026 show 931 pet businesses in New Hampshire. 135 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 482 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 12.1% from 2019. Official counts also show 1,078 one-person businesses without payroll.
How much do households in New Hampshire spend on pets?
About $411.2M a year, or $740 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 931 pet businesses on map listings, it comes to $442K per business. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for pet businesses?
New Hampshire has 16.7 pet businesses per 10,000 households, 61% above the U.S. rate of 10.4. Spending per business is $442K, 50% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, New Hampshire would have about 468, against 931 on map listings. There is one business with payroll in the industry for every 1,153 households, against one for every 1,852 across the U.S. The official count rose 12.1% from 2019 to 2023, against +11.4% for the U.S.
Which market in New Hampshire has the highest market score for pet businesses?
Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 41 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest, at 25 (lower middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 37 (lower middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 14 for pet businesses (low), #50 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet businesses in other states
All 51 states
- Alabama
- Alaska
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- Arkansas
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- Colorado
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- Delaware
- District of Columbia
- Florida
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- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pet businesses across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Veterinarians270 listings
- Pet grooming and boarding337 listings
- Pet stores175 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.