Market rankings · New Hampshire
Funeral homes in New Hampshire
Markets across New Hampshire ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 108
- 12 chain locations (11%)
- Official establishments
- 51
- −22.7% since 2019
- Household spending a year
- $85.8M
- On funerals
- Listings per 10k households
- 1.9
- 10% below the U.S.
- Spending per listing
- $795K
- 17% above the U.S.
- Rank among states
- #8 of 51
- Market score 72 · Upper middle
A site report maps the funeral homes on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 108 funeral homes in New Hampshire. Of those, 12 are chain locations, or 11%, against 10% across the U.S. That is 1.9 per 10,000 households, 10% below the U.S. rate of 2.1.
Households in New Hampshire spend about $85.8M a year on funerals, or $154 per household, 8% above the U.S. average. That works out to $795K per home, 17% above the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in New Hampshire was 51 in 2023, down 22.7% from 2019. That is one for every 10,898 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $297K has gone to businesses classed as funeral homes and funeral services in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #8 for funeral homes, with a Groundwork market score of 72 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (62). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (90).
Every market in New Hampshire for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manchester-Nashua, NH | 62 | 26 | 1.5 | $918K | +2.5% | #111 of 377 |
| Boston-Cambridge-Newton, MA-NH | 56 | 360 | 1.9 | $772K | +2.3% | #142 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 90 | 5 | 1.6 | $1.1M | +2.3% | #6 of 365 |
| 2Laconia, NH | 89 | 5 | 1.9 | $927K | +2.1% | #7 of 365 |
| 3Lebanon-Claremont, NH-VT | 85 | 25 | 2.7 | $631K | +1.5% | #15 of 365 |
| 4Concord, NH | 82 | 14 | 2.3 | $669K | +2.6% | #21 of 365 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carroll County, NH | 85 | 5 | 2.3 | $812K | +5.0% | #42 of 1,472 |
| 2Belknap County, NH | 79 | 5 | 1.9 | $927K | +2.1% | #80 of 1,472 |
| 3Rockingham County, NH | 77 | 19 | 1.5 | $1M | +3.0% | #106 of 1,472 |
| 4Cheshire County, NH | 76 | 5 | 1.6 | $1.1M | +2.3% | #120 of 1,472 |
| 5Merrimack County, NH | 69 | 14 | 2.3 | $669K | +2.6% | #266 of 1,472 |
| 6Hillsborough County, NH | 68 | 26 | 1.5 | $918K | +2.5% | #277 of 1,472 |
| 7Grafton County, NH | 66 | 12 | 3.2 | $541K | +2.2% | #339 of 1,472 |
| 8Strafford County, NH | 65 | 11 | 2.1 | $641K | +3.0% | #364 of 1,472 |
| 9Coos County, NH | 46 | 8 | 5.7 | $303K | +0.4% | #825 of 1,472 |
| Sullivan County, NH | Not scored | 3 | 1.8 | $1M | +2.1% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in New Hampshire?
There are 108 funeral homes on map listings in New Hampshire as of September 2026. 12 of them (11%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 51 businesses with payroll classed as funeral homes and funeral services in 2023, down 22.7% from 2019.
How much do households in New Hampshire spend on funerals?
About $85.8M a year, or $154 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 108 funeral homes on map listings, it comes to $795K per home. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for funeral homes?
New Hampshire has 1.9 funeral homes per 10,000 households, 10% below the U.S. rate of 2.1. Spending per home is $795K, 17% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, New Hampshire would have about 126, against 108 on map listings. There is one business with payroll in the industry for every 10,898 households, against one for every 8,510 across the U.S. The official count fell 22.7% from 2019 to 2023, against −1.7% for the U.S.
Which market in New Hampshire has the highest market score for funeral homes?
Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 62 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 90 (very high). Among 9 scored counties in New Hampshire, Carroll County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 72 for funeral homes (upper middle), #8 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in New Hampshire
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.