Groundwork

Market rankings · New Hampshire

Coffee shops and cafes in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for coffee shops and cafes, with competitor counts and household spending for each.

Listings
694
286 chain locations (41%)
Official establishments
539
All snack and nonalcoholic beverage bars · +14.0% since 2019
Household spending a year
$2.5B
On food away from home
Listings per 10k households
12.5
14% above the U.S.
Spending per listing
$3.6M
3% below the U.S.
Rank among states
#30 of 51
Market score 46 · Lower middle

A site report maps the coffee shops and cafes on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 694 coffee shops and cafes on map listings in New Hampshire as of September 2026. 286 of them (41%) are chain locations, against 39% across the U.S. That is 12.5 per 10,000 households, 14% above the U.S. rate of 11.0.

At $4,493 per household (10% above the U.S. average), households in New Hampshire spend about $2.5B a year on food away from home. Spread across 694 coffee shops and cafes, that is $3.6M per cafe, 3% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

Official counts show 539 businesses with payroll classed as snack and nonalcoholic beverage bars in New Hampshire in 2023, up 14.0% from 2019. That is one for every 1,031 households, against one for every 1,518 across the U.S. Across the U.S., the count rose 24.3% over the same years. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Since fiscal 2022, 25 SBA-backed loans worth $7.6M have gone to businesses classed as snack and nonalcoholic beverage bars in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #30 for coffee shops and cafes, with a Groundwork market score of 46 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (57). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (58).

Every market in New Hampshire for coffee shops and cafes

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Manchester-Nashua, NH5717810.5$4.4M+2.5%#135 of 387
Boston-Cambridge-Newton, MA-NH472,54313.1$3.8M+2.3%#216 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Keene, NH583110.1$4M+2.3%#183 of 529
2Concord, NH527712.6$3.5M+2.6%#247 of 529
3Lebanon-Claremont, NH-VT4612513.6$3M+1.5%#307 of 529
4Laconia, NH443914.8$2.9M+2.1%#331 of 529

Counties

Counties in New Hampshire, ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH64148.4$4.7M+2.1%#469 of 2,063
2Coos County, NH58107.1$4.6M+0.4%#689 of 2,063
3Hillsborough County, NH5617810.5$4.4M+2.5%#768 of 2,063
4Cheshire County, NH523110.1$4M+2.3%#941 of 2,063
5Rockingham County, NH5016713.1$3.8M+3.0%#1,002 of 2,063
6Merrimack County, NH467712.6$3.5M+2.6%#1,176 of 2,063
7Strafford County, NH466612.7$3.4M+3.0%#1,180 of 2,063
8Carroll County, NH393415.6$2.7M+5.0%#1,450 of 2,063
9Belknap County, NH383914.8$2.9M+2.1%#1,483 of 2,063
10Grafton County, NH317821.0$2M+2.2%#1,726 of 2,063

Questions

How many coffee shops and cafes are in New Hampshire?

As of September 2026, map listings count 694 coffee shops and cafes in New Hampshire. 286 of them (41%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 539 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 14.0% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 27 one-person businesses have no payroll, by official counts.

How much do households in New Hampshire spend on food away from home?

About $2.5B a year, or $4,493 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 694 coffee shops and cafes on map listings, it comes to $3.6M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for coffee shops and cafes?

New Hampshire has 12.5 coffee shops and cafes per 10,000 households, 14% above the U.S. rate of 11.0. Spending per cafe is $3.6M, 3% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, New Hampshire would have about 674, against 694 on map listings. There is one business with payroll in the industry for every 1,031 households, against one for every 1,518 across the U.S. The official count rose 14.0% from 2019 to 2023, against +24.3% for the U.S.

Which market in New Hampshire has the highest market score for coffee shops and cafes?

Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 57 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 58 (upper middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 46 for coffee shops and cafes (lower middle), #30 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Coffee shops and cafes in other states

All 51 states

Top markets for coffee shops and cafes across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.