County profile · New Hampshire
Strafford County, NH market data
How Strafford County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 135,043
- +3.0% since 2020
- Households
- 52,080
- Median household income
- $88,570
- +21.4% vs. 2015–2019, before inflation
- Median home value
- $362,800
- Jobs located here
- 49,807
- Highest market score
- 87
- Clothing and shoe stores, #54 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Strafford County by name and distance, and the households and spending within reach. Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Strafford County has an estimated 135,043 people and 52,080 households. Population estimates put the population change in Strafford County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). Median household income in Strafford County is $88,570, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
Relative to the U.S., household spending in Strafford County runs highest on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and lowest on pets (77).
Of the business types scored in Strafford County, clothing and shoe stores (87), mortgage brokers and lenders (84) and real estate agents and brokers (80) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #54 of 2,087 scored counties.
Strafford County is part of the Boston-Cambridge-Newton metro area. Against the U.S., map listings per household run highest for electricians (2.5 times the U.S. rate) and lowest for clothing and shoe stores (54% below the U.S. rate).
All 56 business types in Strafford County
Highest Groundwork market score first. Each score compares Strafford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 87 | #54 of 2,087 | 39 | 7.5 | $3.2M | 255 | 12 |
| Mortgage brokers and lenders | 84 | #11 of 887 | 12 | 2.3 | Index only | 212 | 3 |
| Real estate agents and brokers | 80 | #28 of 2,176 | 88 | 16.9 | Index only | 207 | 16 |
| Roofing and gutters | 80 | #57 of 1,177 | 18 | 3.5 | $9.7M | 115 | 3 |
| Clothing, shoes and laundry | 77 | #190 of 2,210 | 76 | 14.6 | $1.7M | 189 | 24 |
| Fast food and sandwich shops | 76 | #205 of 2,222 | 47 | 9.0 | $4.7M | 156 | 94 |
| Optometrists and eye care | 74 | #134 of 1,302 | 15 | 2.9 | $4.4M | 142 | 7 |
| Grocery stores | 74 | #325 of 2,070 | 34 | 6.5 | $10.8M | 116 | 19 |
| Real estate | 72 | #168 of 2,229 | 120 | 23.0 | Index only | 191 | 43 |
| HVAC and plumbing | 70 | #203 of 1,707 | 28 | 5.4 | $6.2M | 131 | 51 |
| Sit-down restaurants | 70 | #368 of 2,405 | 224 | 43.0 | $996K | 150 | 98 |
| Nail salons | 68 | #189 of 1,328 | 21 | 4.0 | $2.7M | 160 | 12 |
| Spas and skin care | 67 | #312 of 1,769 | 55 | 10.6 | $1M | 116 | 7 |
| Pizza | 67 | #414 of 2,090 | 43 | 8.3 | $5.2M | 102 | 94 |
| Pest control | 66 | #136 of 699 | 5 | 1.0 | $14.2M | 139 | 6 |
| Gyms | 66 | #318 of 1,792 | 37 | 7.1 | $1.5M | 112 | 17 |
| Funeral homes | 65 | #364 of 1,472 | 11 | 2.1 | $641K | 95 | 3 |
| Restaurants and cafes | 65 | #557 of 2,405 | 463 | 88.9 | $482K | 130 | 241 |
| Primary care and pediatrics | 64 | #394 of 1,656 | 23 | 4.4 | $2.9M | 163 | 79 |
| Insurance agencies | 64 | #657 of 2,272 | 45 | 8.6 | $1.9M | 154 | 26 |
| Child care and preschools | 63 | #453 of 1,611 | 32 | 6.1 | $1.1M | 107 | 36 |
| Hair salons | 63 | #543 of 2,339 | 110 | 21.1 | $509K | 118 | 32 |
| Property management | 62 | #261 of 910 | 17 | 3.3 | Index only | 105 | 21 |
| Grocery and convenience stores | 62 | #715 of 2,402 | 116 | 22.3 | $3.2M | 93 | 43 |
| Chiropractors | 61 | #440 of 1,490 | 25 | 4.8 | $2.7M | 111 | 15 |
| Collision repair and body shops | 59 | #450 of 1,327 | 14 | 2.7 | $3.5M | 113 | 13 |
| Gas stations | 59 | #790 of 2,358 | 44 | 8.4 | $2.5M | 106 | 45 |
| Barbershops | 57 | #520 of 1,356 | 23 | 4.4 | $2.4M | 129 | 6 |
| Salons, barbers and spas | 57 | #800 of 2,385 | 212 | 40.7 | $264K | 124 | 57 |
| Convenience stores | 57 | #876 of 2,261 | 61 | 11.7 | $6M | 76 | 24 |
| Physical therapy | 54 | #627 of 1,422 | 31 | 6.0 | $2.1M | 89 | 18 |
| Home repair trades | 53 | #899 of 2,057 | 79 | 15.2 | $2.2M | 91 | 121 |
| Laundromats | 52 | #361 of 785 | 11 | 2.1 | $11.5M | 92 | 6 |
| Dry cleaners | 49 | #277 of 507 | 10 | 1.9 | $12.6M | 81 | 6 |
| Yoga, Pilates and fitness studios | 48 | #428 of 777 | 18 | 3.5 | $3M | 74 | 17 |
| Tire shops | 48 | #826 of 1,530 | 23 | 4.4 | $2.1M | 85 | 10 |
| Dentists and orthodontists | 48 | #1,016 of 1,886 | 63 | 12.1 | $1.1M | 108 | 43 |
| House cleaning | 46 | #500 of 847 | 13 | 2.5 | $5.5M | 86 | 32 |
| Coffee shops and cafes | 46 | #1,180 of 2,063 | 66 | 12.7 | $3.4M | 91 | 48 |
| Gyms, studios and classes | 46 | #1,276 of 2,088 | 103 | 19.8 | $523K | 79 | 32 |
| Doctors, dentists and clinics | 45 | #1,428 of 2,394 | 401 | 77.0 | $166K | 109 | 162 |
| Bakeries and dessert shops | 44 | #1,155 of 1,889 | 60 | 11.5 | $3.7M | 90 | 52 |
| Martial arts and dance studios | 41 | #929 of 1,334 | 48 | 9.2 | $1.1M | 56 | 15 |
| Lawn, cleaning and pest control | 39 | #1,298 of 1,771 | 58 | 11.1 | $1.2M | 73 | 109 |
| Landscaping and lawn care | 38 | #1,078 of 1,493 | 40 | 7.7 | $1.8M | 61 | 71 |
| Auto repair and car care | 36 | #1,803 of 2,401 | 212 | 40.7 | $230K | 86 | 99 |
| Electricians | 35 | #923 of 1,160 | 33 | 6.3 | $5.3M | 44 | 67 |
| Car washes and detailing | 35 | #1,100 of 1,451 | 27 | 5.2 | $1.8M | 72 | 12 |
| Auto repair shops | 35 | #1,840 of 2,378 | 132 | 25.3 | $370K | 83 | 73 |
| Veterinarians | 27 | #1,276 of 1,485 | 28 | 5.4 | $1.3M | 48 | 19 |
| Pet grooming and boarding | 24 | #1,306 of 1,461 | 30 | 5.8 | $1.2M | 48 | 16 |
| Pet businesses | 23 | #2,057 of 2,200 | 79 | 15.2 | $464K | 53 | 43 |
| Pet stores | 21 | #893 of 974 | 15 | 2.9 | $2.4M | 54 | 8 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $12.2M | 89 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 126 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $66.6M | Too few | Under 3 |
Household spending in Strafford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $48.8M | $938 | 98 |
| Gasoline and other fuels | $111.2M | $2,135 | 82 |
| Food away from home | $223.2M | $4,286 | 105 |
| Groceries | $367.2M | $7,051 | 112 |
| Personal care products and services | $56M | $1,075 | 107 |
| Child care and other personal services | $34.2M | $657 | 113 |
| Memberships, classes and admissions | $53.9M | $1,035 | 105 |
| Medical and dental services | $66.6M | $1,279 | 99 |
| Pets | $36.7M | $704 | 77 |
| Clothing, shoes and related services | $126.4M | $2,428 | 118 |
| Vehicle insurance | $86.8M | $1,667 | 85 |
| Home repairs, maintenance and insurance | $174.6M | $3,353 | 111 |
| Lawn care, cleaning and other household services | $71.2M | $1,368 | 97 |
| Rent and homeowner costs | $991.2M | $19,032 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Strafford County
- Population, 2025 estimate
- 135,043+3.0% since 2020
- Households
- 52,080
- Median age
- 40.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 368 sq. mi.
- People per square mile
- 361
- Median household income
- $88,570+21.4% vs. 2015–2019, before inflation
- Average household income
- $114,189
- Median home value
- $362,800
- Jobs located here
- 49,807
- Daytime population
- 117,713Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Strafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Hampshire 8
- Rockingham County, NH319,082 people
- Belknap County, NH64,659 people
- Merrimack County, NH155,967 people
- Hillsborough County, NH426,378 people
- Carroll County, NH51,804 people
- Grafton County, NH92,120 people
- Sullivan County, NH43,715 people
- Cheshire County, NH77,297 people
Questions
How fast is Strafford County, NH growing?
Population estimates put Strafford County at 135,043 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 52,080 households. Median household income rose 21.4% from the 2015–2019 survey, before inflation.
How much do households in Strafford County, NH spend?
Households in Strafford County spend about $991.2M a year on rent and homeowner costs, $367.2M on groceries and $223.2M on food away from home. Set against the U.S., households in Strafford County spend the most on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and the least on pets (77).
Which business types have the highest market scores in Strafford County, NH?
The highest Groundwork market scores in Strafford County are for clothing and shoe stores (87), mortgage brokers and lenders (84) and real estate agents and brokers (80). Strafford County ranks #54 of 2,087 scored counties for clothing and shoe stores.
How does Strafford County, NH compare with the U.S.?
The median household income in Strafford County is $88,570 a year, 10% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $362,800, against $332,700 for the U.S. For its number of households, Strafford County has the most map listings, relative to the U.S., for electricians (2.5 times the U.S. rate) and the fewest for clothing and shoe stores (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Strafford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Strafford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Strafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.