Market rankings · New Hampshire
House cleaning businesses in New Hampshire
Markets across New Hampshire ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 130
- 8 chain locations (6%)
- Official establishments
- 393
- +1.3% since 2019
- Household spending a year
- $794.1M
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.3
- 5% above the U.S.
- Spending per listing
- $6.1M
- 4% below the U.S.
- Rank among states
- #33 of 51
- Market score 44 · Lower middle
A site report maps the house cleaning businesses on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 130 house cleaning businesses in New Hampshire. 8 of them (6%) are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.3, 5% above the U.S. rate of 2.2.
At $1,429 per household (in line with the U.S. average), households in New Hampshire spend about $794.1M a year on lawn care, cleaning and other household services. That is about $6.1M of household spending for each business on map listings, 4% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in New Hampshire was 393 in 2023, up 1.3% from 2019. That is one for every 1,414 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 22 SBA-backed loans worth $3.5M have gone to businesses classed as janitorial and carpet cleaning services in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #33 for house cleaning businesses, with a Groundwork market score of 44 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (47). Of the 3 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (75).
Every market in New Hampshire for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manchester-Nashua, NH | 47 | 44 | 2.6 | $5.6M | +2.5% | #222 of 375 |
| Boston-Cambridge-Newton, MA-NH | 40 | 670 | 3.5 | $4.5M | +2.3% | #271 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 75 | 8 | 1.3 | $10.6M | +2.6% | #12 of 142 |
| 2Laconia, NH | 52 | 7 | 2.7 | $5.1M | +2.1% | #59 of 142 |
| 3Lebanon-Claremont, NH-VT | 50 | 22 | 2.4 | $5.5M | +1.5% | #64 of 142 |
| Keene, NH | Not scored | 4 | 1.3 | $9.9M | +2.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merrimack County, NH | 67 | 8 | 1.3 | $10.6M | +2.6% | #134 of 847 |
| 2Rockingham County, NH | 51 | 33 | 2.6 | $6M | +3.0% | #396 of 847 |
| 3Hillsborough County, NH | 49 | 44 | 2.6 | $5.6M | +2.5% | #442 of 847 |
| 4Strafford County, NH | 46 | 13 | 2.5 | $5.5M | +3.0% | #500 of 847 |
| 5Belknap County, NH | 36 | 7 | 2.7 | $5.1M | +2.1% | #663 of 847 |
| 6Grafton County, NH | 34 | 10 | 2.7 | $5M | +2.2% | #691 of 847 |
| 7Sullivan County, NH | 21 | 7 | 4.2 | $3M | +2.1% | #818 of 847 |
| Cheshire County, NH | Not scored | 4 | 1.3 | $9.9M | +2.3% | |
| Carroll County, NH | Not scored | 3 | 1.4 | $9.7M | +5.0% | |
| Coos County, NH | Not scored | 1 | 0.7 | $15.5M | +0.4% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in New Hampshire?
New Hampshire has 130 house cleaning businesses on map listings as of September 2026. 8 of them (6%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 393 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 1.3% from 2019.
How much do households in New Hampshire spend on lawn care, cleaning and other household services?
About $794.1M a year, or $1,429 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 130 house cleaning businesses on map listings, it comes to $6.1M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for house cleaning businesses?
New Hampshire has 2.3 house cleaning businesses per 10,000 households, 5% above the U.S. rate of 2.2. Spending per business is $6.1M, 4% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, New Hampshire would have about 124, against 130 on map listings. There is one business with payroll in the industry for every 1,414 households, against one for every 1,735 across the U.S. The official count rose 1.3% from 2019 to 2023, against +6.6% for the U.S.
Which market in New Hampshire has the highest market score for house cleaning businesses?
Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 47 (lower middle). Among 3 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 75 (high). Among 7 scored counties in New Hampshire, Merrimack County scores highest, at 67 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 44 for house cleaning businesses (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
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- New Hampshire
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- Ohio
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- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for house cleaning businesses across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Home repair trades880 listings
- HVAC and plumbing408 listings
- Electricians254 listings
- Roofing and gutters218 listings
- Lawn, cleaning and pest control656 listings
- Landscaping and lawn care463 listings
- Pest control63 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.