Metro area profile · New Hampshire
Manchester-Nashua, NH metro area market data
How the Manchester-Nashua metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 433,415
- +2.5% since 2020
- Households
- 168,740
- Median household income
- $103,545
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $421,100
- Jobs located here
- 221,067
- Highest market score
- 82
- Fast food and sandwich shops, #18 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Manchester-Nashua metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Manchester-Nashua metro area has an estimated 433,415 people and 168,740 households. Between 2020 and 2025, the population of the Manchester-Nashua metro area grew 2.5%, slower than the U.S. (+3.1%). Median household income in the Manchester-Nashua metro area is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
Relative to the U.S., household spending in the Manchester-Nashua metro area runs highest on child care and other personal services (an index of 128, where 100 is the U.S. average) and lowest on gasoline and other fuels (83).
Of the business types scored in the Manchester-Nashua metro area, fast food and sandwich shops (82), optometrists and eye clinics (77) and grocery stores (75) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #18 of 387 scored metro areas.
The Manchester-Nashua metro area is made up of one county, Hillsborough County. Against the U.S., map listings per household run highest for electricians (76% above the U.S. rate) and lowest for gas stations (30% below the U.S. rate).
All 56 business types in the Manchester-Nashua metro area
Highest Groundwork market score first. Each score compares the Manchester-Nashua metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 82 | #18 of 387 | 161 | 9.5 | $4.9M | 159 | 305 |
| Optometrists and eye care | 77 | #22 of 386 | 56 | 3.3 | $4.1M | 132 | 19 |
| Grocery stores | 75 | #35 of 387 | 92 | 5.5 | $13.5M | 146 | 64 |
| Barbershops | 74 | #29 of 387 | 87 | 5.2 | $2.2M | 119 | 5 |
| Restaurants and cafes | 70 | #59 of 387 | 1,597 | 94.6 | $489K | 132 | 810 |
| Laundromats | 69 | #70 of 364 | 22 | 1.3 | $20M | 160 | 13 |
| Pest control | 67 | #61 of 345 | 22 | 1.3 | $11.3M | 110 | 16 |
| Roofing and gutters | 67 | #63 of 381 | 72 | 4.3 | $8.5M | 100 | 28 |
| Real estate agents and brokers | 66 | #57 of 387 | 509 | 30.2 | Index only | 123 | 113 |
| Sit-down restaurants | 66 | #72 of 387 | 844 | 50.0 | $925K | 139 | 365 |
| Urgent care and walk-in clinics | 63 | #47 of 197 | 8 | 0.5 | $28.9M | 118 | 11 |
| Home inspectors | 63 | #55 of 243 | 17 | 1.0 | Index only | 76 | 7 |
| Property management | 63 | #76 of 374 | 49 | 2.9 | Index only | 125 | 89 |
| Child care and preschools | 63 | #93 of 387 | 99 | 5.9 | $1.3M | 127 | 122 |
| Primary care and pediatrics | 63 | #99 of 387 | 95 | 5.6 | $2.4M | 136 | 253 |
| Grocery and convenience stores | 63 | #108 of 387 | 315 | 18.7 | $4M | 117 | 139 |
| Funeral homes | 62 | #111 of 377 | 26 | 1.5 | $918K | 135 | 17 |
| Real estate | 61 | #88 of 387 | 677 | 40.1 | Index only | 116 | 289 |
| Oil change and quick lube | 59 | #97 of 290 | 10 | 0.6 | $16.2M | 118 | 12 |
| Pizza | 59 | #121 of 387 | 177 | 10.5 | $4.4M | 87 | 305 |
| Clothing and shoe stores | 59 | #137 of 387 | 292 | 17.3 | $1.5M | 119 | 177 |
| Doctors, dentists and clinics | 58 | #127 of 387 | 1,337 | 79.2 | $173K | 113 | 585 |
| Clothing, shoes and laundry | 58 | #139 of 387 | 424 | 25.1 | $1M | 118 | 206 |
| Dry cleaners | 57 | #108 of 272 | 25 | 1.5 | $17.6M | 113 | 16 |
| Coffee shops and cafes | 57 | #135 of 387 | 178 | 10.5 | $4.4M | 118 | 138 |
| Car washes and detailing | 57 | #150 of 387 | 69 | 4.1 | $2.4M | 93 | 21 |
| Insurance agencies | 56 | #150 of 387 | 193 | 11.4 | $1.5M | 117 | 131 |
| Chiropractors | 56 | #152 of 386 | 90 | 5.3 | $2.6M | 107 | 47 |
| Convenience stores | 54 | #173 of 387 | 158 | 9.4 | $7.9M | 100 | 75 |
| Nail salons | 53 | #164 of 387 | 95 | 5.6 | $2.1M | 123 | 64 |
| Gas stations | 52 | #179 of 387 | 128 | 7.6 | $2.8M | 119 | 134 |
| HVAC and plumbing | 50 | #197 of 387 | 135 | 8.0 | $4.5M | 95 | 206 |
| Hair salons | 49 | #194 of 387 | 472 | 28.0 | $413K | 96 | 125 |
| Physical therapy | 49 | #200 of 386 | 119 | 7.1 | $1.9M | 81 | 57 |
| Home repair trades | 49 | #201 of 387 | 281 | 16.7 | $2.2M | 90 | 416 |
| Gyms | 48 | #210 of 387 | 164 | 9.7 | $1.2M | 93 | 90 |
| Salons, barbers and spas | 48 | #217 of 387 | 903 | 53.5 | $216K | 101 | 252 |
| House cleaning | 47 | #222 of 375 | 44 | 2.6 | $5.6M | 88 | 111 |
| Lawn, cleaning and pest control | 46 | #206 of 387 | 173 | 10.3 | $1.4M | 85 | 372 |
| Tire shops | 46 | #229 of 386 | 66 | 3.9 | $2.5M | 98 | 31 |
| Landscaping and lawn care | 44 | #219 of 385 | 107 | 6.3 | $2.3M | 79 | 245 |
| Spas and skin care | 44 | #245 of 387 | 231 | 13.7 | $844K | 96 | 54 |
| Bakeries and dessert shops | 44 | #252 of 387 | 212 | 12.6 | $3.7M | 89 | 145 |
| Mortgage brokers and lenders | 42 | #248 of 373 | 102 | 6.0 | Index only | 86 | 45 |
| Gyms, studios and classes | 42 | #270 of 387 | 350 | 20.7 | $570K | 86 | 157 |
| Martial arts and dance studios | 41 | #278 of 387 | 120 | 7.1 | $1.7M | 82 | 67 |
| Electricians | 37 | #298 of 383 | 74 | 4.4 | $8.3M | 69 | 182 |
| Dentists and orthodontists | 37 | #299 of 387 | 251 | 14.9 | $920K | 94 | 198 |
| Collision repair and body shops | 34 | #301 of 381 | 55 | 3.3 | $3M | 96 | 60 |
| Veterinarians | 34 | #303 of 384 | 75 | 4.4 | $1.7M | 63 | 39 |
| Yoga, Pilates and fitness studios | 34 | #307 of 347 | 66 | 3.9 | $3M | 74 | 90 |
| Auto repair and car care | 34 | #309 of 387 | 667 | 39.5 | $244K | 91 | 334 |
| Auto repair shops | 26 | #347 of 387 | 447 | 26.5 | $363K | 82 | 268 |
| Pet grooming and boarding | 20 | #368 of 386 | 79 | 4.7 | $1.6M | 64 | 59 |
| Pet businesses | 19 | #371 of 387 | 241 | 14.3 | $535K | 61 | 120 |
| Pet stores | 17 | #376 of 382 | 50 | 3.0 | $2.6M | 57 | 22 |
Household spending in the Manchester-Nashua metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $162.4M | $963 | 101 |
| Gasoline and other fuels | $363.4M | $2,154 | 83 |
| Food away from home | $780.9M | $4,628 | 114 |
| Groceries | $1.2B | $7,386 | 117 |
| Personal care products and services | $194.9M | $1,155 | 115 |
| Child care and other personal services | $125.8M | $746 | 128 |
| Memberships, classes and admissions | $199.4M | $1,182 | 120 |
| Medical and dental services | $230.9M | $1,368 | 106 |
| Pets | $129M | $765 | 84 |
| Clothing, shoes and related services | $441M | $2,613 | 127 |
| Vehicle insurance | $283.4M | $1,679 | 86 |
| Home repairs, maintenance and insurance | $611.7M | $3,625 | 120 |
| Lawn care, cleaning and other household services | $247.7M | $1,468 | 104 |
| Rent and homeowner costs | $3.4B | $20,218 | 121 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Manchester-Nashua metro area
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manchester-Nashua metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Manchester-Nashua metro area 1
- Hillsborough County, NH426,378 people
Other markets based in New Hampshire 4
- Lebanon-Claremont, NH-VT area223,586 people
- Concord, NH area155,967 people
- Keene, NH area77,297 people
- Laconia, NH area64,659 people
Questions
How fast is the Manchester-Nashua, NH metro area growing?
Population estimates put the Manchester-Nashua metro area at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income rose 27.1% from the 2015–2019 survey, before inflation.
How much do households in the Manchester-Nashua, NH metro area spend?
Households in the Manchester-Nashua metro area spend about $3.4B a year on rent and homeowner costs, $1.2B on groceries and $780.9M on food away from home. Set against the U.S., households in the Manchester-Nashua metro area spend the most on child care and other personal services (an index of 128, where 100 is the U.S. average) and the least on gasoline and other fuels (83).
Which business types have the highest market scores in the Manchester-Nashua, NH metro area?
The highest Groundwork market scores in the Manchester-Nashua metro area are for fast food and sandwich shops (82), optometrists and eye clinics (77) and grocery stores (75). The Manchester-Nashua metro area ranks #18 of 387 scored metro areas for fast food and sandwich shops.
How does the Manchester-Nashua, NH metro area compare with the U.S.?
The median household income in the Manchester-Nashua metro area is $103,545 a year, 28% above the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $421,100, against $332,700 for the U.S. For its number of households, the Manchester-Nashua metro area has the most map listings, relative to the U.S., for electricians (76% above the U.S. rate) and the fewest for gas stations (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Manchester-Nashua metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manchester-Nashua metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Manchester-Nashua metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.