Groundwork

Market rankings · New Hampshire

Bakeries and dessert shops in New Hampshire

Markets across New Hampshire ranked by the Groundwork market score for bakeries and dessert shops, with competitor counts and household spending for each.

Listings
792
260 chain locations (33%)
Official establishments
567
All snack bars and retail bakeries · +14.3% since 2019
Household spending a year
$2.5B
On food away from home
Listings per 10k households
14.2
45% above the U.S.
Spending per listing
$3.2M
24% below the U.S.
Rank among states
#43 of 51
Market score 34 · Lower middle

A site report maps the bakeries and dessert shops on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 792 bakeries and dessert shops in New Hampshire. Of those, 260 are chain locations, or 33%, against 35% across the U.S. That is 14.2 per 10,000 households, 45% above the U.S. rate of 9.8.

Household spending on food away from home in New Hampshire comes to about $2.5B a year: $4,493 per household, 10% above the U.S. average. That is about $3.2M of household spending for each shop on map listings, 24% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

In 2023, official counts showed 567 businesses with payroll in New Hampshire classed as snack bars and retail bakeries, up 14.3% from 2019. That is one for every 980 households, against one for every 1,369 across the U.S. Across the U.S., the count rose 24.6% over the same years. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 28 SBA-backed loans worth $7.9M have gone to businesses classed as snack bars and retail bakeries in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #43 for bakeries and dessert shops, with a Groundwork market score of 34 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (45). Of the 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (55).

Every market in New Hampshire for bakeries and dessert shops

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH452,34212.1$4.1M+2.3%#245 of 387
1Manchester-Nashua, NH4421212.6$3.7M+2.5%#252 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Concord, NH556210.2$4.3M+2.6%#206 of 507
2Laconia, NH413613.7$3.1M+2.1%#354 of 507
3Keene, NH414916.0$2.5M+2.3%#355 of 507
4Lebanon-Claremont, NH-VT4013114.3$2.9M+1.5%#361 of 507

Counties

Counties in New Hampshire, ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH511810.8$3.6M+2.1%#907 of 1,889
2Merrimack County, NH506210.2$4.3M+2.6%#929 of 1,889
3Hillsborough County, NH4621212.6$3.7M+2.5%#1,087 of 1,889
4Strafford County, NH446011.5$3.7M+3.0%#1,155 of 1,889
5Rockingham County, NH4020115.8$3.1M+3.0%#1,308 of 1,889
6Belknap County, NH363613.7$3.1M+2.1%#1,446 of 1,889
7Cheshire County, NH364916.0$2.5M+2.3%#1,454 of 1,889
8Coos County, NH361913.6$2.4M+0.4%#1,455 of 1,889
9Carroll County, NH326529.8$1.4M+5.0%#1,577 of 1,889
10Grafton County, NH307018.9$2.2M+2.2%#1,627 of 1,889

Questions

How many bakeries and dessert shops are in New Hampshire?

New Hampshire has 792 bakeries and dessert shops on map listings as of September 2026. 260 of them (33%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 567 businesses with payroll classed as snack bars and retail bakeries in 2023, up 14.3% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 27 one-person businesses have no payroll, by official counts.

How much do households in New Hampshire spend on food away from home?

About $2.5B a year, or $4,493 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 792 bakeries and dessert shops on map listings, it comes to $3.2M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for bakeries and dessert shops?

New Hampshire has 14.2 bakeries and dessert shops per 10,000 households, 45% above the U.S. rate of 9.8. Spending per shop is $3.2M, 24% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, New Hampshire would have about 603, against 792 on map listings. There is one business with payroll in the industry for every 980 households, against one for every 1,369 across the U.S. The official count rose 14.3% from 2019 to 2023, against +24.6% for the U.S.

Which market in New Hampshire has the highest market score for bakeries and dessert shops?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 45 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 55 (upper middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 51 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 34 for bakeries and dessert shops (lower middle), #43 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Bakeries and dessert shops in other states

All 51 states

Top markets for bakeries and dessert shops across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.