Groundwork

Market rankings · New Hampshire

Clothing, shoe and laundry businesses in New Hampshire

Markets across New Hampshire ranked by the Groundwork market score for clothing, shoe and laundry businesses, with competitor counts and household spending for each.

Listings
1,335
582 chain locations (44%)
Official establishments
596
−13.5% since 2019
Household spending a year
$1.4B
On clothing, shoes and related services
Listings per 10k households
24.0
3% above the U.S.
Spending per listing
$1.1M
20% above the U.S.
Rank among states
#15 of 51
Market score 61 · Upper middle

A site report maps the clothing, shoe and laundry businesses on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1,335 clothing, shoe and laundry businesses in New Hampshire. 582 of them (44%) are chain locations, against 37% across the U.S. That comes to 24.0 for every 10,000 households, 3% above the U.S. rate of 23.3.

At $2,540 per household (24% above the U.S. average), households in New Hampshire spend about $1.4B a year on clothing, shoes and related services. That is about $1.1M of household spending for each business on map listings, 20% above the U.S. figure of $880K.

Official counts show 596 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in New Hampshire in 2023, down 13.5% from 2019. That is one for every 933 households, against one for every 1,008 across the U.S. Across the U.S., the count fell 12.0% over the same years. Since fiscal 2022, 19 SBA-backed loans worth $1.9M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #15 for clothing, shoe and laundry businesses, with a Groundwork market score of 61 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (59). Of the 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (79).

Every market in New Hampshire for clothing, shoe and laundry businesses

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH595,13726.5$1.1M+2.3%#130 of 387
1Manchester-Nashua, NH5842425.1$1M+2.5%#139 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Concord, NH798514.0$1.8M+2.6%#35 of 536
2Lebanon-Claremont, NH-VT7316117.5$1.3M+1.5%#80 of 536
3Keene, NH696119.9$1.1M+2.3%#107 of 536
4Laconia, NH498030.4$789K+2.1%#283 of 536

Counties

Counties in New Hampshire, ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH87159.0$2.5M+2.1%#46 of 2,210
2Strafford County, NH777614.6$1.7M+3.0%#190 of 2,210
3Merrimack County, NH748514.0$1.8M+2.6%#266 of 2,210
4Coos County, NH701410.0$1.9M+0.4%#369 of 2,210
5Cheshire County, NH626119.9$1.1M+2.3%#637 of 2,210
6Hillsborough County, NH5242425.1$1M+2.5%#1,055 of 2,210
7Grafton County, NH519425.3$950K+2.2%#1,114 of 2,210
8Rockingham County, NH4839531.0$905K+3.0%#1,202 of 2,210
9Belknap County, NH418030.4$789K+2.1%#1,470 of 2,210
10Carroll County, NH389141.7$562K+5.0%#1,610 of 2,210

Questions

How many clothing, shoe and laundry businesses are in New Hampshire?

New Hampshire has 1,335 clothing, shoe and laundry businesses on map listings as of September 2026. 582 of them (44%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 596 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 13.5% from 2019. Another 656 one-person businesses have no payroll, by official counts.

How much do households in New Hampshire spend on clothing, shoes and related services?

About $1.4B a year, or $2,540 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 1,335 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for clothing, shoe and laundry businesses?

New Hampshire has 24.0 clothing, shoe and laundry businesses per 10,000 households, 3% above the U.S. rate of 23.3. Spending per business is $1.1M, 20% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, New Hampshire would have about 1,604, against 1,335 on map listings. There is one business with payroll in the industry for every 933 households, against one for every 1,008 across the U.S. The official count fell 13.5% from 2019 to 2023, against −12.0% for the U.S.

Which market in New Hampshire has the highest market score for clothing, shoe and laundry businesses?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 59 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 79 (high). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 61 for clothing, shoe and laundry businesses (upper middle), #15 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Clothing, shoes and laundry in other states

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Top markets for clothing, shoe and laundry businesses across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.