Groundwork

Market rankings · New Hampshire

Real estate agents and brokers in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.

Listings
1,816
107 chain locations (6%)
Official establishments
363
+5.5% since 2019
Household spending a year
$11B
On rent and homeowner costs
Listings per 10k households
32.7
7% above the U.S.
Housing spending per listing (U.S. = 100)
111
11% above the U.S.
Rank among states
#7 of 51
Market score 69 · Upper middle

A site report maps the real estate agents and brokers on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Hampshire has 1,816 real estate agents and brokers on map listings as of September 2026. Chain locations make up 6% of them, against 4% across the U.S. That comes to 32.7 for every 10,000 households, 7% above the U.S. rate of 30.6.

At $19,755 per household (19% above the U.S. average), households in New Hampshire spend about $11B a year on rent and homeowner costs. Housing spending per office is 11% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

In 2023, official counts showed 363 businesses with payroll in New Hampshire classed as offices of real estate agents and brokers, up 5.5% from 2019. That is one for every 1,531 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $2.6M have gone to businesses classed as offices of real estate agents and brokers in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #7 for real estate agents and brokers, with a Groundwork market score of 69 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (66). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (71).

Every market in New Hampshire for real estate agents and brokers

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Manchester-Nashua, NH6650930.2123+2.5%#57 of 387
Boston-Cambridge-Newton, MA-NH596,76534.9112+2.3%#99 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Keene, NH716119.9167+2.3%#46 of 533
2Concord, NH5719532.0111+2.6%#172 of 533
3Lebanon-Claremont, NH-VT5123325.4133+1.5%#250 of 533
4Laconia, NH4311041.883+2.1%#357 of 533

Counties

Counties in New Hampshire, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Strafford County, NH808816.9207+3.0%#28 of 2,176
2Sullivan County, NH713621.7152+2.1%#197 of 2,176
3Cheshire County, NH706119.9167+2.3%#221 of 2,176
4Merrimack County, NH5919532.0111+2.6%#624 of 2,176
5Hillsborough County, NH5850930.2123+2.5%#663 of 2,176
6Coos County, NH563122.1132+0.4%#760 of 2,176
7Rockingham County, NH5056244.189+3.0%#1,070 of 2,176
8Carroll County, NH468840.384+5.0%#1,299 of 2,176
9Grafton County, NH4413636.795+2.2%#1,388 of 2,176
10Belknap County, NH4411041.883+2.1%#1,395 of 2,176

Questions

How many real estate agents and brokers are in New Hampshire?

Map listings as of September 2026 show 1,816 real estate agents and brokers in New Hampshire. 107 of them (6%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 363 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 5.5% from 2019.

How much do households in New Hampshire spend on rent and homeowner costs?

About $11B a year, or $19,755 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). For the 1,816 real estate agents and brokers on map listings, housing spending per office is 11% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for real estate agents and brokers?

New Hampshire has 32.7 real estate agents and brokers per 10,000 households, 7% above the U.S. rate of 30.6. The index of housing spending per office is 111, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, New Hampshire would have about 2,014, against 1,816 on map listings. There is one business with payroll in the industry for every 1,531 households, against one for every 788 across the U.S. The official count rose 5.5% from 2019 to 2023, against +20.1% for the U.S.

Which market in New Hampshire has the highest market score for real estate agents and brokers?

Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 66 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 71 (upper middle). Among 10 scored counties in New Hampshire, Strafford County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 69 for real estate agents and brokers (upper middle), #7 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate agents and brokers in other states

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Top markets for real estate agents and brokers across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.