Real estate · County · New Jersey
Mortgage brokers and lenders in Union County, NJ
How Union County, NJ compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #88 of 887 scored counties
#7 of 20 scored counties in New Jersey
- Listings
- 75
- 14 chain locations (19%)
- Official establishments
- 29
- −21.6% since 2019
- Household spending a year
- $4.2B
- On rent and homeowner costs · $20,664 a household
- Housing spending per listing (U.S. = 100)
- 144
- 44% above the U.S.
- Listings per 10k households
- 3.7
- 14% below the U.S.
- Population, 2025
- 601,863
- +5.0% since 2020
See the mortgage brokers and lenders around any address in Union County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for mortgage brokers and lenders in Union County is 73 (upper middle), #88 of 887 scored counties and #7 of 20 scored counties in New Jersey. That puts it in the top 10% of counties for mortgage brokers and lenders.
Map listings as of September 2026 show 75 mortgage brokers and lenders in Union County. Chain locations make up 19% of them, against 21% across the U.S. That is 3.7 per 10,000 households, 14% below the U.S. rate of 4.3.
Household spending on rent and homeowner costs in Union County comes to about $4.2B a year: $20,664 per household, 24% above the U.S. average. Housing spending per office is 44% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
In 2023, official counts showed 29 businesses with payroll in Union County classed as mortgage brokers and real estate lenders, down 21.6% from 2019. That is one for every 7,010 households, against one for every 4,897 across the U.S. Population estimates put the population change in Union County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%).
How Union County compares
The same measures for New Jersey and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Union County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 4.0 | 4.3 |
| Housing spending per listing (U.S. = 100) | 144 | 132 | 100 |
| Households per official establishment | 7,010 | 5,212 | 4,897 |
| Official establishment growth, 2019–2023 | −21.6% | +8.6% | +9.5% |
| Population growth, 2020–2025 | +5.0% | +3.0% | +3.1% |
| Spending per household on rent and homeowner costs | $20,664 | $20,430 | $16,661 |
| Median household income | $103,202 | $103,556 | $80,734 |
| Groundwork market score | 73 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 29−21.6% over the period
- Employees, 2023
- 310
- Annual payroll, 2023
- $25.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7514 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Union County
- Population, 2025 estimate
- 601,863+5.0% since 2020
- Households
- 203,277
- Median age
- 39.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 103 sq. mi.
- People per square mile
- 5,637
- Median household income
- $103,202+28.7% vs. 2015–2019, before inflation
- Average household income
- $149,596
- Median home value
- $529,200
- Jobs located here
- 247,379
- Daytime population
- 551,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for mortgage brokers and lenders, numbered among those based in New Jersey, with Union County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hunterdon County, NJ | 86 | 12 | 2.4 | 251 | +2.3% | #6 of 887 |
| 2Hudson County, NJ | 83 | 48 | 1.6 | 317 | +1.8% | #14 of 887 |
| 3Essex County, NJ | 81 | 69 | 2.2 | 226 | +4.2% | #27 of 887 |
| 4Sussex County, NJ | 79 | 15 | 2.6 | 208 | +2.9% | #38 of 887 |
| 5Passaic County, NJ | 74 | 42 | 2.3 | 208 | +1.6% | #74 of 887 |
| 6Warren County, NJ | 73 | 15 | 3.3 | 151 | +3.2% | #87 of 887 |
| 7Union County, NJ | 73 | 75 | 3.7 | 144 | +5.0% | #88 of 887 |
| 8Cumberland County, NJ | 72 | 14 | 2.6 | 166 | +2.2% | #97 of 887 |
| 9Middlesex County, NJ | 71 | 101 | 3.3 | 163 | +2.6% | #106 of 887 |
| 10Ocean County, NJ | 71 | 75 | 3.1 | 159 | +5.6% | #109 of 887 |
Other business types in Union County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate58
- Real estate agents and brokers63
- Property management76
- Mortgage brokers and lenders73
- Home inspectors85
Funeral services
Questions
How many mortgage brokers and lenders are in Union County, NJ?
There are 75 mortgage brokers and lenders on map listings in Union County as of September 2026. 14 of them (19%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 29 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 21.6% from 2019.
How much do households in Union County, NJ spend on rent and homeowner costs?
About $4.2B a year, or $20,664 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). For the 75 mortgage brokers and lenders on map listings, housing spending per office is 44% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 203,277 households in Union County and national spending patterns by income.
How does Union County, NJ compare with the U.S. for mortgage brokers and lenders?
Union County has 3.7 mortgage brokers and lenders per 10,000 households, 14% below the U.S. rate of 4.3. The index of housing spending per office is 144, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Union County would have about 108, against 75 on map listings. There is one business with payroll in the industry for every 7,010 households, against one for every 4,897 across the U.S. The official count fell 21.6% from 2019 to 2023, against +9.5% for the U.S.
How fast is Union County, NJ growing?
Population estimates put Union County at 601,863 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 203,277 households. The median household income in Union County is $103,202 a year, 28% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 73 for mortgage brokers and lenders (upper middle), #88 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Union County
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.